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How to Get in on the Daily Deal Craze

By Annie Franklin

Living Social, Groupon, and other daily deal websites have proven themselves as a great way to promote small businesses. As the popularity of daily deal sites has grown, however, the criteria for businesses to qualify has become more rigorous. If you would like to get your business in on the daily deal craze, here are some things you will need to do in order to qualify:

A Business Website

If you want to qualify for inclusion, you will need a good business website. This will help to prove how much you are willing to put into digital marketing. The higher the quality of your website, the better your chances will be of being approved for inclusion. On some sites, a Google+ or Facebook page but only if they are very active and have a deal of posted content. The reason this is necessary is that sales of deals depends upon customers clicking through. If there is no readily available business information online, that is unlikely to happen.

Reputation

The more positive reviews you have on consumer review sites, the more confidence people will have in your business and your brand. Not only will these reviews help you to be chosen for inclusion in daily deals, they will also lead more people to purchase the deal you are offering.

Proof of Pricing
Before you can be included, you will need to prove your consistent pricing. This is best done by publishing prices on your website, but may also be proven through email.

Security

If you offer a type of service that requires you to be bonded, licensed, or insured, you will have to provide proof that you meet the qualifications before you will be approved for inclusion. This is a no-brainer, since customers will want to be ensured of their protection before spending money with your company. Since you must meet the requirements in order to meet legal standards, providing proof should not be a problem.

Physical Storefront

While many daily deals are for online purchases only, local daily deals require that you have a physical business location with an operating storefront. This is necessary in order to allow customers to visit your store and do some research before and after they make the choice to participate in your daily deal.

These are some of the standard criteria that are required for being included in daily deal offers. Be aware, however, that there may be additional standards that you will need to meet in order to gain approval with a particular site. If you are not sure what to do, speak with a local organization representative to discover the entire list of qualification criteria for your particular type of deal. This will make it far easier to establish yourself before applying for inclusion.

Annie Franklin is a writer for HowDoIBe.com. If you are interested in marketing and web design, check out the site.

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