While a number of bookstores will not stock his Amazon Publishing title, author Tim Ferriss decided to use BitTorrent to promote The 4-Hour Chef this month.
AppNewser has some new statistics about the publishing experiment.
For the last seven days, BitTorrent members had exclusive access to excerpts, unpublished writing and multimedia materials related to the book. Today, BitTorrent revealed some impressive statistics: “The Tim Ferriss 4-Hour Chef Bundle has now been downloaded 211,000 times. From BitTorrent, 85,000 visitors clicked to check out the book in the Amazon store, a huge number for the category.
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Michael A. Carrier is a Professor of Law at Rutgers University School of Law, Camden. He has published and spoken widely on the antitrust and intellectual property laws, and is one of the leading authorities in the 
country on the intersection of these laws. His new book, Innovation for the 21st Century: Harnessing the Power of Intellectual Property and Antitrust Law, looks at how innovation has been threatened by the United States legal system and seeks to reverse the trend, offering ten revolutionary proposals, from pharmaceuticals to peer-to-peer software, to help foster innovation. In the post below Carrier reports on a Swedish court decision which will effect BitTorrent sites.
A Swedish court today found four operators of the high-profile website The Pirate Bay guilty of assisting in making copyrighted content available and sentenced each to a year in jail and roughly $900,000 in fines.
At issue is the revolutionary BitTorrent protocol, which allows users to easily download large files such as movies by breaking up the files into many pieces. The availability of pieces from numerous sources speeds up transfer as compared to retrieving the file from one source. Information on these pieces is provided by small files called “torrents,” which are indexed and tracked on The Pirate Bay website. Many of the downloaded files are copyrighted.
The court found that the defendants were liable for “making available” copyrighted works, which occurs when the “work is transferred to the public.” The court also concluded that the defendants “provid[ed] a database linked to a directory of torrent files, making it possible for users to search for and download torrent files as well as to provide functionality through which the users who wanted to share files could have contact with each other by sharing the service tracker function.”
To be clear, The Pirate Bay does not directly infringe copyright holders’ rights. It does not even host copyrighted material on its website. And it is far from the only website engaging in much of the activity for which it was punished. Numerous search engines, for example, can be used to locate torrent files. But rather than focusing on the merits of the court’s decision, which could have far-reaching consequences for search engines, individuals, and any others “making available” copyrighted materials, let me focus on an even larger issue: the difference between litigation and innovation.
The entertainment industry is effective in litigating. But if it was as effective in innovating, there might be less need for litigation.
Copyright holders have reacted with alarm to new technologies for quite some time. John Philip Sousa bemoaned the introduction of the player piano, which would lead to “a marked deterioration in American music.” Jack Valenti warned that the market for copyrighted movies would be “decimated, shrunken [and] collapsed” by the VCR. And the recording industry, lamenting a decline in CD sales, sued numerous peer-to-peer (P2P) file-sharing services.
But in fearing the potential of the new business models, copyright holders offer a classic example of market leaders that fail to appreciate disruptive innovation. Clayton Christensen famously showed that, when faced with a new technology that threatens to upset a profitable business model, market leaders tend not to appreciate the full potential of the new paradigm.
A decade ago, for example, the recording industry responded to Napster, which was striving to be “the online distribution channel for the record labels,” not by striking a deal that would have seamlessly transported the recording industry into the digital era, but by suing it. While the record labels may have won the battle in shutting down Napster, they began to lose the war, as former users migrated to other P2P networks.
Today’s Pirate Bay ruling is likely to have similar effect. Like the proverbial whack-a-mole game, it is not possible to sue into oblivion every website and search engine providing access to torrents.
What, instead, could a new business model look like? Numerous musicians have offered examples. Just to pick one, look at Trent Reznor of Nine Inch Nails. As Mike Masnick (editor of TechDirt) explains, Reznor has creatively offered ways to connect with fans and give them reasons to buy – limited edition packages, treasure hunts for hidden tickets, and aggregation of concert photos and videos, to name just a few.
The entertainment industry will predictably trumpet its win in (at least the initial stage of) this litigation. But again, litigation is not innovation. Even the plugging of one leak on the Titanic of a 20th-century business model will not transport the industry to a new and innovative 21st-century model.
