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America acts like its minorities have chingos of spare time to keep correcting the U.S. government, corporations and organizations. This week it's the corporate-officer dregs of Chipotle Restaurant who call their food "Mexican."
Ask A Mexican's Gustavo Arrellano has good updates on the Chipotle/Latino Author fiasco. Put simply, for a series of plastic cups, the list of American authors who contributed 250-word stories, qué chingaus, failed to include any Latino author. Like Gustavo says, a "Mexican" restaurant couldn't find one Mexican-American writer, though they claimed they tried.
I proposed a different strategy to put pressure on Chipotle and facebooked the following:
#LatinoStory4Chipotle
How to answer Chipotles' exclusion of latino writers--
1. Make up our own story (250 words, max)
2. Use your favorite LOCAL latino restaurant's logo or slogan
3. Identify your city, and share your piece across the country.
4. You can use the LatinoStory4Chipotle tag
I'm working on mine. Even if you're not, spread the word, por favor.
I'm still working on my story and cup that will highlight Mexican-owned Santiago's in Colorado, which is selling burritos and great Mexican food, like to upstage Chipotle. I can't say they treat their staff better than the Rice-Makes-A-Chingón-Burrito Chipotle place, but at least they're local and Mexican owned.
Somebody took me to Chipotle's right after they opened in Denver, and I hated the food, but kept the friend. A burrito with rice! I understood how trendy rice is and that the place was attempting to appeal to the gentry. But that didn't make the food genuine.
Other gente's experience may be different from mine, but the only time when I was growing up that my impoverished family ate rice was when there was nada else to fill it with. Refritos, mashed frijoles is the proper thing to put in a burrito, other than meat that didn't always appear on our table.
Chipotle expects me to celebrate my cultural heritage by eating a rice burrito. What will they think of next? Mashed lima beans or garbanzos instead of beans? (Those were always the last two cans in our cupboard, back then.)
I can't trash other food at Chipotle's because I don't care to taste anything more from the place. That's just me. Whatever you do, if you're thinking about stopping there, you might want to first read about how they treat their workers.
And if you want to REALLY let them know what you think about excluding Latino writers, Facebook or Tweet your own story and cup about your favorite local puertoriqueño, dominicano, mexicano, Tex-Mex or Chicano restaurant. Promoting Chipotle's competition might make them never again forget to put Mexicans (latinos, too) on their literary menu.
Es todo, hoy,
RudyG, ex-tejano connoisseur of la comida mexicana
by Rudy Ch. Garcia
Since every Tomás, dick and harried--mexicanos, gabachos, racistas, pochos, and quién-sabe-qué--are always asking Gustavo Arellano questions that he answers in his distinguished column Ask a Mexican, I decided to try one. And, qué milagro!--he answered mine this past Thursday.
Pero había un problema--something I didn't anticipate. Seems that written words can be a fickle thing. Or maybe it's that writers are fickle things. Or maybe it was just that my question-writing was somewhat vague. In any event, The Mexican Arellano addressed his response to me with a, "Dear Gabacho." Last time I looked--right after I showered--I was nowhere near being gabacho, but that's how he addressed me.
So, to determine how sorry the text of my question actually was, I also sent it to a few Chicanos I know to see how their answers compared to Arellano's. I told them it was a challenge, and three took the bait. First below is my question and then Gustavo's answer. That's followed by three others who answered the challenge. Hopefully Arellano won't turn a deaf ear to my next one after he reads this, something I'm already thinking about.
This appeared in the OC Weekly on Thursday and is reprinted with Arellano's permission:
DEAR MEXICAN, Cada día, me and my perro Manchas and I go for an afternoon walk in this North Denver parque. We often pass the gringo gentry who are temporarily "improving" the neighborhood, as an investment. You know how the gentry are—they move into the barrio, but send their precious güeritos to the charter schools so they won't get piojos from our kids or wind up pregnant with half-brown babies.
Anyway, I swear, every time Manchas and I pass one of these purebred, hyper-trained gentry dogs, the owners pull their pinches perros away from mine so they can't sniff cola or . . . you know. I guess my question is: How can the gentry know that Manchas is Spanish-surnamed, bilingual and mestizo, since they've never even talked to us? And is there anything I can do so Manchas doesn't grow up with a pocho complex and think he's inferior to a gringo's dog?
Yankee Hipsters Go home! [not my original closing--swear!]
DEAR GABACHO:
Gotta pay our respect to our veteranos—they can ramble as a
The plethora of world events and information this weeks makes at least my head spin--Tunisia going into chaotic freedom, of some sort; the Egyptian gov't going the way of the pharoahs; Obama going the way of the Republicans [they may not have to run their own candidate next time); my British pounds ETFs going the way of Tunisia; economists' predictions going the way of Mary Poppins or that kid who cried wolf.
En una manera, it's fortunate La Bloga doesn't deal with predicting which way the world will go. Centering on Chicano lit gives us enough to cover.
While today isn't a great example of that mission, sometimes we get noticed. Like Gustavo Arellano, of "Ask A Mexican" fame did recently. La Bloga was the "Good Mexican of the week!" Click here to see what he said.
_______________
From vampiristo Mario Acevedo comes the following:
A favor, please. Author Mark Henry is visiting Denver to promote the mass-market release of Road Trip of the Living Dead and is having a signing 7pm, Friday Feb. 11 at the Broadway Book Mall, 200 S. Broadway, Denver. Mark writes the hilarious Amanda Feral glamor-zombie novels. Could you give us a shout-out? And of course, you're all invited.
Mark used to be therapist and social worker for the state of Washington and has lots of interesting stories about that work. While his stories are ultimately for scandalous entertainment, you can get him to rant how zombies are an allegory for the dispossessed and discarded. Maybe you can interview him for La Bloga.
His website: http://www.markhenry.us/
Mario's probably MC-ing the thing, and he makes such events into happenings, so stop by if you can. He also noted that Henry sees the "dispossessed and discarded" in government workers, of all things. Perhaps he had some anti-immigrant Ariz. demons, elected or otherwise, in mind. An interview, Mario? We'll see.
es todo, hoy
RudyG
Gustavo Arellano in Denver - Ready to Take On Tom Tancredo
How Fair Is That?
November 14 - 16
¡Social Satire, Social Justice y el Chiste! 
Gustavo Arellano is the newly appointed managing editor of OC Weekly, an alternative newspaper in Orange County, California, a contributing editor of the Los Angeles Times op/ed pages, author of Orange County: A Personal History and radio host on KPFK-FM 90.7 in Southern California. He is the author of ¡Ask a Mexican!, a nationally syndicated column in which he answers any and all questions about American’s spiciest and largest minority, as well as a book by the same name, published by Scribner Press. His column is a 2006 and 2008 Association of Alternative Weeklies award winner and enjoys a circulation of over 2 million in 39 newspapers across the United States, appearing locally in Westword. He is also the recipient of the Los Angeles Press Club’s 2007 President’s Award and an Impacto Award from the National Hispanic Media Coalition. Arellano is the proud son of two Mexican immigrants, one of whom was illegal.
All events are FREE and open to the public! For more info, call 303-556-3124.
Sponsored by Metropolitan State College of Denver | Campus Maps/Parking
November 14-16, 2010Sunday, November 14La Bienvenida – Welcome Reception 5:30 – 8 p.m. Hosted by:
Su Teatro @ the Denver Civic Theatre
721 Santa Fe Drive – Denver Please RSVP for this event online by Nov 5.
____________________________ Monday, November 15 Keynote Address and Luncheon 10 a.m. – 11:15 p.m. Keynote Address
11:30 – 12:30 p.m. Student Luncheon St. Cajetan’s – Auraria Campus
_____________________________ Tuesday, November 16 ¡Social Satire, Social Justice y el Chiste! Colloquium 1 – 2 p.m.
Panel of experts: Gustavo Arellano, 2010 Richard T. Castro Distinguished Visiting Professor, Metro State; Arturo J. Aldama, Ph.D., Chair, Dept. of Ethnic Studies, CU-Boulder; Jennifer Alvarez Dickinson, Ph.D., Visiting Assistant Professor, St. Edwards University; Adriana P. Nieto, Ph.D., moderator, Assistant Professor Chicano/a Studies, Metro State.
¡Ask a Mexican! Q&A with Gustavo Arellano2:30 – 3:30 p.m.
Do you have questions? Gustavo Arellano has answers. Don’t miss this live version of Arellano’s provocative
Everyone's favorite Mexican, Gustavo Arrellano will be signing his book, Ask a Mexican at one of my favorite Booksense bookstores, Vroman's in Pasadena.
Saturday, May 3, 2008 4:00 p.m.
Gustavo Arellano discusses and signs Ask a Mexican
Location: Vroman's Bookstore
Vroman's has a pretty interesting slate of authors coming up...check their event calendar for details and the site for directions to a truly fabulous bookstore.
Como me reí and what a wonderful way to warm up a cold Helsinki afternoon. La Manchas que yo conozco puede comer qualquier de los perros suyos, maybe let her off the leash more often. And keep asking questions! Abrazos
That's a riot. I read that Ask A Mexican column and I didn't detect it was you, Rudy! I remember thinking that's one articulate bilingual pocho talkin. And also wondering if I am the gabacha with the poodle.
Damn, Manchas is so fricken chulo that anyone who pulls their dog away from him must be full of Mestizo envy. I feel sorry for those poor full-breeds who, as a result of their owner's fear of the Other, never get a sniff of Manchas' culito lindo. As Cesar Milan says, in the dog world, dogs (regardless of breed or "purity") are dogs. They all want/need the same thing-- exercise, food, love, and freedom to sniff. And they will read, learn from, and follow the energía of their caretakers. So, I say don't fret, hermano; swagger like the confident Chicano you are, no matter where you be, and Manchas will follow your pocho stride with pride. Peace and Ruff! Ruff!
Hey, Rudy, I'm going to LA in 2 weeks after 10 years absence and a friend in ELA says I won't recognize downtown LA 'cause it's been so gentrified. When I asked if a lotta folk are walking their dogs, he laughed, and said, "Yeah." The I talked to the guy who is paying my airfare [another guy from LA] and he said the same thing [including confirming all the dawg-walkers] and we BOTH laughed, which makes me wonder why Brown, Black, Asian, and NDNs all crack up about the dawg-walkers, but anytime I make cracks about dawg-walkers certain folk, the dawg-walkers [no color, or lack thereof, needs to be mentioned] all look at me with blank stares, wondering, "Uh, what's his point?" Lastly, I know Sedano and laffed when I read his telling Rudy to not use the oppressor's language, doing so in puro ingles. Que pende...