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Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

‘Spy Kids: All The Time In The World In 4D’ promises to be an interactive experience (since it’s in…aromascope! Viewers will get a card with eight numbers to scratch and sniff when those corresponding numbers appear on the... Read the rest of this post

Rounding out our Fall '10 offerings, here's your report on the newest licensed books and graphic novels from Stone Arch Books!


Last season, we introduced our partnership with Sports Illustrated Kids and launched our first graphic novels under the SI Kids brand. This season, we take it a step further and add full-color chapter books to the mix. The kids at Victory School all have extraordinary athletic ability, but they face ordinary struggles, learning that teamwork and fair play are just as important to them as they are to normal kids. Check out the awesome Victory School Superstars trailer, too:







We've also got six brand-new graphic novels from Sports Illustrated Kids. These books have been getting some great reviews. School Library Journal said they were "sure to fly off shelves." Nice!




Did you know that some of our ever-popular Graphic Revolve retellings of classic tales are also available in Spanish! Es verdad! English-language learners, bilingual kids, and Spanish-language learners will all appreciate these editions of some of our coolest graphic novels.




And we're granting wishes to librarians and kids everywhere by adding classic Arabian Nights tales (with absolutely breathtaking illustrations) to the Gr

It’s time for another exciting contest from Stone Arch Books! This time we are teaming up with Sports Illustrated Kids for our Create Your Own Sports Star Contest. The winning character will be in a Sports Illustrated Kids Graphic Novel. This contest encourages kids to use their imagination to describe the traits and characteristics of their sports star. To get inspired, they can read the first 6 books in the Sports Illustrated Kids Graphic Novel series.

To make the contest even more fun, we will post the top 5 finalists so that kids can vote on their favorite. Kids will decide who wins and becomes the ultimate sports star! The contest is open to students currently enrolled in public or private schools in grades 3 – 6. To view all contest details and to enter the contest, go to www.capstonekids.com.

Stay tuned for updates over the next few months.

It’s funny how things come full circle sometimes: When I was a kid, I was a huge sports fan (still am, actually). Maybe it was my love of the local sports teams, or certain players. Or my obsession with baseball card collecting. Or, maybe it was the simple fact that I loved to draw sports team logos in my notebooks at school (imagine that). Whatever the case, my appetite for sports was insatiable. So, it was no surprise that when my mom found out about the inception of Sports Illustrated Kids magazine, she signed me up for a subscription immediately. The premiere issue arrived in our mailbox around my birthday back in 1989, and I couldn’t have been more excited (Michael Jordan!!):



Now, 20 years later, Sports Illustrated Kids is still going strong and celebrating a big anniversary. And, though my subscription ended long ago, I happened to run into SI Kids again–at work.

For the past 6 months or so, I’ve been working with Sports Illustrated Kids to create a brand new and exciting way to deliver sports fiction to an ever-changing world of sports-hungry kids: sports graphic novels. Since Stone Arch Books specializes in graphic novels, it was no shock that SI Kids came knocking when they decided to branch out into additional markets, especially the school library market. The concept we came up with was a no-brainer: let’s create fast-paced stories about everyday kids in interesting sports situations and combine them with superhero comic-caliber artwork. Sprinkle in some character-driven “sports broadcast” narrative and some stats, and we had something that hasn’t been done before...in any market. These books are sure to appeal to the most reluctant readers, and keep them coming back for more. Six hot, new titles (with topics ranging from football to paintball) will be available soon. Check out the cover and a sample spread from Point-Blank Paintball:


As we move forward with this innovative series (more seasons are on the way), I’ve already learned something very interesting about the artists who illustrate our Sports Illustrated Kids Graphic Novels: many of them actually play the sports that they are illustrating! The best example is Gerardo Sandoval, who is currently working on our upcoming soccer title. He told me in an email that he plays soccer consistently, mostly as a goalkeeper. Even though we (Stone Arch and Sports Illustrated Kids) make extra sure that every sports detail is accurate, it’s nice to know that we can count on our illustrators to do

Big news! We've signed a deal with Sports Illustrated Kids to publish graphic novels and chapter books. We're already at work on the first set of books, and it is shaping up to be action-packed and exciting. Here's the article on PW.com.

14 days until the Ypulse Youth Marketing Mashup East. We just added Anthony Batt, Founder & President, Buzznet, to our What Works in Online Video for Youth, and welcome our new sponsor Reach Messaging. Register today! The WSJ asks (can HSM3... Read the rest of this post