What am I reading now? Luka and the Fire of Life by Salman Rushdie
Have you heard? The Lorax is on his way. On Friday, March 2, 2012, Illumination Entertainment and Universal Pictures will be unveiling their adaptation of Dr. Seuss‘ environmental manifesto.
The leap from picture book to silver screen couldn’t come at a more opportune moment. We’re at a point in time where the naysayers can no longer claim that the “green movement” is simply a fad that will run its course. Instead, its importance has been solidified in the collective consciousness.
The Lorax is about to send out his call-to-action yet again. If you haven’t already sprung into action, isn’t it time you did?

