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So, ReedPOP adds another show to their already crazy schedule, in China!  (Scroll down to the bottom to see the calendar!  Next up: Emerald City!)

Here are some tidbits, for those who enjoy this sort of thing….

The sales kit!

Of note: Reed Exhibitions Greater China has 500 staffers, and numerous field offices.  Most of the contacts listed on the site are in China.

The “convention center“.  (65 minutes by maglev and Metro from the airport.)

16,000㎡ exhibition hall is divided into three levels. The first and the second floor is 6,500 ㎡ respectively, and the third floor is 3,000 ㎡, totally holding 890 standard booths.

6500 square meters = 70,000 sq.ft.   3000 sq.m = 32,000 sq.ft.

That’s 172,ooo square feet of exhibition space.   Equivalent to Halls F+G+H in San Diego, or Hall 3A + half of 3B at Javits.

Aw fiddlesticks!   The SCECIS website doesn’t have specific pages I can link to.  One second while I insert the plans…

“Hall H” (Ballroom 301)  32,292 sq.ft., seats 2,975 people.

The third floor also has a mezzanine, double-stacking some meeting rooms.  Also, there’s an outdoor roof garden.

PR:

Expansion into China Marks Steady Growth Around the Globe Following Additions in India, France and Australia

NEW YORK, March 11, 2015  – ReedPOP, the world’s largest producer of pop culture events, is continuing to blanket the world with amazing  fan events as it marks its entrance into the biggest consumer market on the planet – China. Today, the company announces the debut of Shanghai Comic Convention on May 16-17, 2015. This singular event will bring the worlds of comics, cinema, television, toys and videogames to fans from all across Asia. As with all ReedPOP fan events, Shanghai Comic Convention will be a place to meet creators, stars, and actors while discovering exclusive content and the latest pop culture news from around the world. The inaugural event will take place at the Shanghai Convention & Exhibition Center of International Sourcing (CECIS).

“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”

In recent years, ReedPOP has turned its attention internationally, recognizing new pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these fans and connected exhibitors to hungry, unexplored markets.  ReedPOP’s previous global events have been set in London, Paris, Germany, India, and Singapore, and the company planted its biggest global flag in Australia. ReedPOP created an Australian team to launch PAX Australia — bringing the US’s largest consumer video game festival to the continent with a sold-out event — and partnered with Oz Comic-Con, spreading the pop culture event series out over six cities around Australia.

Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo), Twitch (TwitchCon) and Penny Arcade (PAX).

More details on the event can be found at http://www.comiccon.com.cn/

(You’d be better off using: http://www.comiccon.com.cn/en/Home/ )

Interesting…. ReedPOP is using a PR firm for further enquiries…

The full calendar of ReedPOP events!

• EMERALD CITY COMICON March 27 – 29, 2015
• BANGALORE COMIC CON April 3 – 5, 2015
• OZ COMIC-CON: PERTH April 11 – 12, 2015
• STAR WARS CELEBRATION ANAHEIM April 16 – 19, 2015
• OZ COMIC-CON: ADELAIDE April 18 – 19, 2015
• CHICAGO COMIC & ENTERTAINMENT EXPO April 24 – 26, 2015
• SHANGHAI COMIC CONVENTION May 16 – 17, 2015
• BOOKCON May 30 – 31, 2015
• SPECIAL EDITION: NYC June 6 – 7, 2015
• HYDERABAD COMIC CON June 12 – 14, 2015
• OZ COMIC-CON: MELBOURNE June 27 – 28, 2015
• UFC FAN EXPO July 10 – 11, 2015
• PAX DEV August 26 – 27, 2015
• PAX PRIME August 28 – 31, 2015
• SINGAPORE TOY, GAME & COMIC CONVENTION September 5 – 6, 2015
• OZ COMIC-CON: BRISBANE September 19 – 20, 2015
• OZ COMIC-CON: SYDNEY September 26 – 27, 2015
• NEW YORK SUPER WEEK October 2 – 11, 2015
• NEW YORK COMIC CON October 8 – 11, 2015
• COMIC CON PARIS October 23 – 25, 2015
• PAX AUSTRALIA October 30 – November 1, 2015
• DELHI COMIC CON December 4 – 6, 2015
• MUMBAI FILM & COMICS CONVENTION December 18 – 20, 2015
• PAX EAST TBD
• PAX SOUTH TBD

Yesterday we learned that New Jersey is getting a comic-con…and so is China! ReedPOP is launching the Shanghai Comic Convention which will be held in just two months, May 16 and 17th at the Shanghai Convention & Exhibition Center of International Sourcing.

“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Reedpop’s Lance Fensterman, in an announcement. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”

ReedPOP already runs events in London, Paris, Germany, India, Singapore and Australia—as well as putting on NYCC, C2E2 the PAX shows and much more.

China DOES already have a bunch of comics-related events, including Anu-Com in Hong Kong and some huge shows in Taiwan, including the Taipei Comic Exhibition which drew more than half a million people. Additionally according to this piece, Wizard World has teamed up for something called Fantang for a show later this May.

The Shanghai Comic Con’s website is here but it is in Chinese so it’s hard to see any details about the show. I tried turning on Google translate and got this fairly epic description on the guest page:

Great God level cartoonist
 
Familiar with the fiction writer
 
International range of children’s film stars
 
Enjoy a high reputation in the professional master Cosplay
……
 
Your guest list there is always the unexpected emergence wonderful!