That is the question.
To be honest, I’m old-fashioned when it comes to the reading experience. What’s not to love? I adore the anticipation of walking into a bookstore. The weight of a book as it rests in my hands. The excitement of opening a book for the first time. The feel of paper against my fingertips. The satisfaction of placing the bookmark at the end of a completed chapter. Ah, the best of times.
However, even I, the diehard reader, must concede that the eReader is not without its advantages. First, eBooks are not nearly as expensive as traditional paper books. Second, the use of eReaders dramatically reduces the reliance on the forestry industry. Third, it’s much easier to carry an eReader than a book coming in at 550 pages. Fourth, you’re just a click away from your own library. Now, that’s worth a second thought.
I bring to your attention the NOOK Color by Barnes & Noble. I single out this device in particular because of its most recent ad campaign entitled “Read Forever.” B&N is taking a different approach from its competitors by paying tribute to all readers. They are not condemning the readers of paper books but, instead, encouraging reading in all its forms. Their approach works because they did what no one else could, they got my attention.
I’m not saying that I’ve been converted but I am considering the possibility. What’s your answer?
