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On May 21st, 2009, Irene Watson and Victor R. Volkman interviewed Pete Masterson, veteran book designer, publisher, and owner of Aeonix Publishing Group. We had a wide-ranging discussion of all things vanity press, subsidy publishing, co-publishing, and employing a “self-publishing” company. Key discussion points included:
The pros and cons of traditional large or medium sized commercial trade publishers.
The pros (very few) and cons (many many) of subsidy publishers (or “self-publishing companies” as they’re calling themselves these days).
Discuss the pros and cons of a do it yourself self-publishing process — with or without help from a book coach, packager, etc.
Pete Masterson is the author of Book Design and Production: A Guide for Authors and Publishers. He founded Aeonix Publishing Group in 1997 after having owned a print shop, managed a book oriented typesetting service doing work for large and medium sized publishers, and after managing the publications and graphic production contractor at NASA Ames Research Center.He is a publishing consultant, book designer, and cover designer — he is accepting a limited number of new clients. During his career he pioneered POD production for price list publications at Southern Pacific Railroad, and was an early participant with desk top publishing in a print shop setting. He has supervised production of more than 1000 publications. Currently, he is focusing on sales of his book and in sharing his publishing knowledge with the independent publishing community
On May 8, 2009 Victor R. Volkman and Tyler R. Tichelaar spoke with computer training and accounting expert Edna Washington of Washington Consultants, LLC. We previously recorded Edna at the 2008 Motown Writer’s Conference but response was so great that we invited her on for a full 40 minutes of Q&A about business records, taxes, and structuring your company. Edna Washington is a workshop presenter and has over 15 years accounting and computer experience. We grilled her on a variety of common startup questions incuding:
Do I want to be a proprietor or a corporation?
How do I setup my business so it is properly recognized?
How can I amortize a large book printing over several years?
Do I need QuickBooks to manage by business?
What are 1099s and when do I give or receive them?
How can I draw money from the business?
What is the “home office” expense and can I claim it?
What types of deductions are commonly missed by authors?
Edna is the owner of Washington Consultants, LLC in Detroit, Michigan. She attended University of Missouri at St. Louis. Washington Consultants provides accounting and computer services to small businesses. They also offer computer skills training for youth and adults. Mrs. Washington also volunteers with youth organizations to help young people succeed in life. She believes in giving back to her community. She believes that our youth just need to be encouraged and shown that there is a world to be conquered
On March 4th, 2009 Irene Watson interviewed publisher, author, and editor Victor R. Volkman about the Amazon Kindle eBook reader platform and how to publish on it. Victor is the President of Loving Healing Press Inc. and its newest imprint Modern History Press. In this wide ranging discussion, we cover key points including:
What is the Amazon Kindle?
How many Kindles are out there?
How many books are really available on the Kindle?
Can self-publishers and small presses really compete on the Kindle platform?
What kind of conversions issues are there for people doing the work?
What’s New with the Kindle 2 product “refresh”?
What is the big deal about the new text-to-speech feature that reads books to you?
How much are Kindle books and how much do I make as the author or publisher?
Victor R. Volkman began his writing career in the late 1980s writing for computer programming journals such as “Windows Developer’s Journal,” and many other print publications that have been obsoleted since the web was born. He authored two computer programming books in the mid-1990s before finding out that writing for Fortune 500 companies was not terribly profitable. In 2003, he formed Loving Healing Press out of a community project in the Self-Expression and Leadership Program at Landmark Education. Since then, LHP has gone on to publish dozens of cutting-edge books that promote its mission of “redefining what is possible for healing mind and spirit.” As such, he has produced a series of books on Traumatic Incident Reduction as well as empowering other authors in a wide range of helping areas including trauma recovery, self-esteem, physical disabilities, personal growth, and much more. He produces regular podcasts for “Authors Access,” and the “Unbreak Your Health” show. In 2007, LHP spun off a new imprint Modern History Press dedicated to empowering authors to speak about surviving conflict and seeking identity in modern times. When not publishing, he enjoys spending time with his wife Marian K. Volkman, a formidable author in her own right.
