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Viewing: Blog Posts Tagged with: PSA, Most Recent at Top [Help]
Results 1 - 9 of 9
1. Book People








This fundraiser is simple. You give $3 to RIF at the Macy’s register, and you get a coupon for $10 off your purchase of $50 or more.

With only 1 book for every 300 kids in need in the United States, the support from Macy’s and customers like you makes a real difference in our ability to get books to kids who need them most. And this campaign is a win-win. You save and you help RIF get books to kids. There’s also even more saving to be done with Macy’s One Day Sale happening this weekend in stores nationwide.

Even if a Macy’s store isn’t in your area, you can still get involved through our online sweepstakes. You’ll have a chance to win a $500 Macy’s gift card and help us spread the word about the campaign.

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2. Mass Art Portfolio Reviews

What an amazing day. I was first invited to Mass Art Portfolio Review day last year. This year, Irena Roman invited me back for another go, and I was so happy to oblige. This is one day when I can talk to these bright, talented young artists and find out what direction they are most drawn to. I get to look at their work and, from my own perspective and from listening to their goals, I can give them useful feedback and advise them. It's such a great feeling to be able to chat with these artists.

Basically, the illustration graduating class file into a room where reviewers line the edges of the room. Illustrators choose a reviewer to talk with for 15-20 minutes and then move onto another reviewer of their choosing. We all wear name tags and our posts are clearly marked with our professions, so they know where we're coming from.

the process is informal, not uptight. It's a chance for the kids to talk to creative professionals from all walks. They might be interested in working the fine art print market, or children's publishing, or editorial, or any number of markets. The point is that we are here to give them feedback based on what we bring to the table and where they are coming from and where they want to go.

It was such a whirlwind day that I did not remember my camera. My friend and guru Carol Eldridge did bring hers, however and she managed to get s a nice helpful student illustrator to take a picture of us (which I will link here once she posts it.)

There were several students who showed an interest in children's publishing. Here are some points I feel are important to putting together a good children's portfolio. I may not have had to hit every one of these points with someone today, but


About the art process itself...
• Be a ruthless critic about eyes. This may sound really trivial, but eyeballs are very important and they have to be relatable and convey emotion and personality, but also work with the character and the facial expression. If your eyeballs are too stylized, cold, cartoony or whatever whatever, just be brave and go and experiment with your eyes (which consequently will also eventually encompass the face and then the entire body of your character. Oh well what can you do!). Experiment until you can really feel great about your eyeballs. Don't worry if it takes years. Take years. You can still work while you take years. Just don't stagnate-continue to evolve, don't be afraid to do this. It's how you grow.

• Find a way to love and become one with full, rich and saturated color. The children's industry craves color. This is a simple fact. You are more likely to work if you work in juicy color instead of light, soft washy, beach bleached color. I am not suggesting you sell your soul here, I promise. You can evolve a style that works for both YOU and for the industry, I PROMISE. If you work in a softer medium (like watercolor) and would like to evolve while maintaining the integrity of your medium, this will require some experimentation. You may have some growing pains, but you can do it. I did!

• Anatomy of any living creature you draw is incredibly important. the line/painting style in which you utilize to execute the illustration doesn't matter if the "bones" aren't there. The important thing is that you have an understanding of the anatomy and gesture, and that the anatomical drawing is correct and natural in whatever stylistic form you choose to draw it in.

About the portfolio in general...
• Create a series of narrative pieces to take the viewer through a story.  Anyone who is looking at your portfolio as your potential client is going to expect to see character/story progression in this very way. (Unfortunately I sound like a broken record on this one because they probably heard it one zillion times, but that's because it is really important.)

• Have characters interacting in a scene together. Show emotion and expression in faces. Show action. Show life. I

8 Comments on Mass Art Portfolio Reviews, last added: 5/8/2010
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3. Illustrators: Get the tools that you need to succeed

Above: the first (rejected) February layout illustration for "The Months"

Before I bought my Cintiq tablet, I had been working on a set-up that basically could not sustain me in my career as a children's illustrator in the 21st century. I was working on a Powerbook G4 and used a 3x5 Wacom Graphire tablet. It was my first lap top. When I bought it, I was under the impression that it would support doing heavyish graphics. Due to the portability factor, I went for it. Well, I was right, It did support graphic files, even really large ones. But what I did not anticipate was how hot the machine would get. That was something I discovered pretty quickly. But a more nervewracking problem with doing artwork on the machine was an issue of camouflage - the screen "trickery". The matte screen just did not show all the lumps and bumps in a working illustration. It read light yellow as white. It read light blue as white. Light grey? White again. And the sad part is that, half the time, I did not even realize it until WAY after the fact. I remember: I would make an update to my web site. Then, next day, I would go look at what I had done on a regular desktop computer monitor, live and online. I'd be absolutely horrified that the graphics had some blatant mistakes in them. Ugh!

I discovered that I hated using my lap top/tiny Wacom tablet for design work. I also discovered that I simply could not get used to illustrating with the small Wacom  with the laptop screen. There was just something completely uncomfortable about the tiny tablet / lap top combo that eas pretty much unbearable. I'd used Wacom tablets (6x8 mostly) for years preceding this point, so it was not a "getting used to it" issue. It was just that the combo was not working, and it wasn't going to start working. If I was going to move forward in my career, I simply had to get the right tools—NO if's, ands or but's!

I had an experience which propelled me quickly to decide to make these major changes. It happened during my work on the book "The Months". Throughout the entire job, things on my end could have gone SO much easier had I had the proper tools and hardware. Not just the Wacom/lap top situation: I desperately needed a large-bed scanner, but I had only a little 8.5 x 11 one, and there was just no time to work on acquiring the larger-sized one that I needed during the working time frame of the job. I completed the project of course, and the book did see the light of day! But I learned some very valuable lessons. One of the most important was to suck it up and get the right tools to do the job right. After so many horrible scans and terrible time trying to retouch my watercolor paintings with the lap top / tiny Wacom Graphire combo, I decided, ENOUGH! I was a professional and I was going to buy the best tools I could. I was worth it, my work was worth it. I was not going to continue to compromise my goals and art career due to the lack of the equipment I needed to function in the present landscape.

Around that time, the Wacom Cintiq was the newest offering. I hemmed and hawed for months, but after chatting with Carlyn Beccia about the Cintiq, I was willing to jump in, sight unseen. I felt that, if I knew that Wacom tablets worked for me in general, then the Cintiq would be a great step up. I knew there would be a big learning curve, but there is a learning curve with everything. Honestly, if there's no learning curve with something new, then where's the c

9 Comments on Illustrators: Get the tools that you need to succeed, last added: 2/24/2010
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4. "Crap" in German is "Mist"



You know when you have a day that, well, let's just say you've had better? That's a crap feeling to walk around with. I was having a bad day a few weeks ago. At the end of it, I had a little 'doodle therapy' on my way home. Hey, it gave me a good chuckle. I guess, in retrospect, it really did make my day better. And now I have some funny souvenirs as a reminder to laugh when I have a bad day.



3 Comments on "Crap" in German is "Mist", last added: 10/23/2009
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5. We are all "Party Animals" for A Place To Bark!



I recently took part in a truly wonderful art project. I, along with 20 other pet portrait artists, were invited to create and contribute works of art to be published in a uniquely themed art book.

It's called "Party Animals", and if you remember last years' benefit art book that I contributed to and blogged about ("Dogs Rule"), this one could be considered a "Part Two" of sorts. Jill Beninato of Sit Stay Smile is the responsible "party" for "Party" -- she spearheaded the "Dog's Rule" project herself and made it all happen! She came back at us with "Party Animals" this year . Once again it is an honor to be a contributor. Like last year, this years' book includes art images that were specifically created for the project by each of the artists. The interpretation of the theme of "Party Animals" was the goal, and each artist was given free reign!

(See "You Tube" video demo series of my watercolor painting for the "Party Animals" book)

This time though, the party is even BIGGER and more shareable (yes, that's really a word - I looked it up), because, unlike last years' project, ANYONE can enjoy a beautiful copy of this years' collaborative project because copies are for sale, with ALL proceeds - every nickel - going to benefit A Place To Bark. (Plus, your purchase is entirely tax-deductible.)

I can tell you first-hand that the quality of the printing and binding of this 'zine is gorgeous and lovely. I am proud to have my work in the book, and to be among so many other extremely talented artists who are not only each boldly unique in their own artistic voices, but who are also very generous and caring people who are all joined by our love and support of animal welfare. Because the entire monetary proceeds of the 'zine go directly to A Place To Bark, you know that your $20 purchase is making a HUGE positive impact. (The great art, beautiful printing, and inspiring words in this book make it truly gift-worthy as well).

If THAT isn't ENOUGH, the ORIGINAL ARTWORKS printed in the 'zine will be auctioned off on Ebay on October 15, with all benefits going to A Place To Bark. Mark your calendars!!

0 Comments on We are all "Party Animals" for A Place To Bark! as of 7/13/2009 5:15:00 PM
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6. New York Public campaign: Shout it Out for the Library!

LOVE this new video PSA from the New York Public: "Shout it Out for your Library!" Mario Batali, Amy Tan, Better Midler, Malcolm Gladwell, Barbara Walters and other celebs voice support for the library and reiterate the value of the public library for the community.



Also like the blocker page they have up now about supporting the library monetarily, on NYPL. It's a great way to remind people that while the library is free to use, it isn't free to maintain and run.

Having worked on previous advocacy campaigns with OCLC, I know the challenges of finding the right audience for your we-need-financial-support message. Especially with the down economy, you have to make every marketing dollar count. YouTube and Twitter are great ways to get the word out to new audiences. Using local celebrities isn't all bad, either.

0 Comments on New York Public campaign: Shout it Out for the Library! as of 6/5/2009 5:59:00 PM
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7. Now, more than ever...


There is NO excuse for us visual artists not to copyright our work.

But there's GOOD NEWS! The U.S. Copyright registry now accepts e-filings.

There are two big benefits to utilizing the online system to register, instead of sending in hard-copies:

• The electronic filing fee is only $35, a $10 savings over the standard (hard-copy, mail-in) $45 fee

• You do not have to mail in hard copies!!! This is a BIG one for me, because including the good-quality prints of my artwork that are required for hard-copy registration can end up being expensive. (I usually register several works at once, so this is a big deal.)

Lastly, with the big scary monster under the bed called the "Orphan Works" bill threatening our security for the past couple years, we simply cannot take any chances. The onus is on us to be pro-active about protecting our precious assets of creativity - our work, our livelihood, ourselves!

For more on Orphan Works, read the Illustrators' Partnership of America's Orphan Works blog (...and, for the sake of argument, bi-partisanship, and in the spirit of sharing but not reflective of my own opinions on the subject), here is the Copyright registry's take on the OW bill.

© * © * © * © * © * © * © * © * © * © * © * © * © * © * © * © * © * © * ©

If you have never copyrighted your work before, no sweat. This is the perfect time to get acquainted with the process of doing it, and finding a way to make it a regular habit (like paying quarterly taxes). Start now!

2 Comments on Now, more than ever..., last added: 11/29/2008
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8. I Heart Go Daddy


Thank you, Go Daddy, for helping me get my life -- er, um, my WEB site back!!!! Go Daddy has come to my rescue. The phone folks are very helpful -- therapeutic even. I mean, we ALL need therapy when we are desperate with a down site, do we not?? Anyway, let's raise a wacom pen or mouse in thanks to Go Daddy. Thank you, thank you, thank you. I finally feel whole again.

2 Comments on I Heart Go Daddy, last added: 6/14/2008
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9. The monster

After attempting what *should* have been just an extremely minor update, my web site is now doing some very horrific things. I am trying to figure out what the problem is but it will have to wait a bit because I've been at this for hours and now I have to give it up for the night and go to bed.

Please do not look at my newly redesigned (ACK!) site right now unless you would like to see the graphical equivalent of scrambled eggs. (mixed with mashed peas. Some seaweed in there. maybe a few chicklets. and definitely some green slime.) Don't say I didn't warn you.

I'll have it up as soon as I am able! I will get it fixed as soon as I can. For what it's worth, I know what the GENERAL problem is -- it's a technical glitch in the software application that reacts wildly to *something*, but I. don't. know. what. (I realize that I'm being incredibly clear here.)

I just am not sure how to remedy it.

Please bear with!! (for now!)

4 Comments on The monster, last added: 6/11/2008
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