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Viewing: Blog Posts Tagged with: PROtrack, Most Recent at Top [Help]
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1. Krista Marino: After the Contract; What You Can Do To Make Your Book A Success

Krista Marino

Krista Marino is an Executive Editor at Delacorte Press (Random House Children's Books) where she acquires and edits young adult and middle grade fiction. Some of the books on her list include the Maze Runner series by James Dashner, the Reckoners series by Brandon Sanderson, and the Nightmares! series by Jason Segel and Kirsten Miller. Other books she’s published include The Mark of the Dragonfly by Jaleigh Johnson, These Shallow Graves by Jennifer Donnelly, The Darkest Corners by Kara Thomas, and the young adult works of Matt de la Peña. Krista is always looking for strong new voices, innovative concepts, and great stories for her list. @KristaMarino on Twitter.



Along with a robust handout and an overflow crowd (they had to bring in extra rows of chairs), Krista's session is packed with information and tips. She talks about timelines (what to do before publication and after), the importance of agents, and how being published early isn't always what's best for your book.

Some highlights...

On blurbs:

you want it on the galley or ARC, and the best way to get one is author to author.

On social media:

"the biggest part right now of putting yourself ahead of the pack."

She also shared three authors who do twitter really well: Nicola Yoon, Melissa Grey, and James Dashner.

On school visits:

And how she's seen them play such an important role in careers, like for Matt de la Pena, Chris Gravenstein and James Dashner.

And there's so much more shared in this invaluable breakout session!

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2. Debra Dorfman: After Acquisition: Then What?

Debra Dorfman

Debra Dorfman is Vice President and Publisher at Scholastic. She does series, licensing, non-fiction and commercial YA, and in this Pro Track workshop she's talking about what happens after your book is acquired.

She's explaining how it works differently at different houses, and is giving out a thick handout on how it works at Scholastic.


So how does acquisitions work?

First, an editor falls in love and champions your book.

At the acquisitions meeting, the editor is joined by

Marketing
publicity
finance
and a rep from book clubs and book fairs

all of whom weigh in with their views on the author and the manuscript.

As editors and champions of your book, they want to know about you because it gives them ammunition - if you have a website or blog, they want to know about it.

At the meeting, the editor presents their idea of how much to offer for the book and their vision for royalty, format and publication date... And they hopefully hash it out! She's sharing that editors even get nervous in the acquisitions meeting because if they're at that meeting - they really want to acquire your book!

And she's now walking us through a case study - and the acquisitions memo - for acquiring the "I Survived" historical series.

She's taking questions now, and sharing more about the inner workings of publishing in general and Scholastic in specific after the book is acquired - covering apps, ebooks, marketing, author videos...

Here's a great quote from Debra:

Part of my mission is to stay on top of our books - you have to champion each one.

Really interesting!

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3. Dan Yaccarino - From Book to Screen


Dan gave the Pro Track group a private showing of his new show, Willa's Wild Life, which will appear on tv later this fall. The show is based on Dan's book AN OCTOPUS FOLLOWED ME HOME.)


A few screenshots of what a tv show pitch looks like which is much much more colorful and well designed than I imagined.

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