Perhaps it is because I’ve just had a dear friend die unexpectedly that I’ve been wondering about life expectancy … of anyone or anything. I know that experts are always talking about this subject as it pertains to plants, some animals, people of certain ethnicities, or those who have cancer or some other disease which may cause their life expectancy to be shortened. I know orange trees are excpected to live aboout thirty-five years. My dog, a Golden Retiever, I belive would do well to survive over ten or twelve years while a Chihuahua should live to about eighteen years. People who have pancreatic cancer are often given less than five years to live.
So I began to wonder what is the life expectancy of a book? I know that a newly published book by a traditional book publisher is marketed and advertised agressively for a year or two and if the sales don’t please the publishing house, it soon loses their interest. Without that backing, I believe many books simply die. In time falling out of print is a books’ natural fate.
What about self-published books, POD books, and books published by small presses? A major difference is that authors who do so much to get their books into print in the first place seem to me to be much more aggressive in marketing their books. They certainly don’t stick to the year or two time line which traditional published adhere to.
Another enormous difference is that they can’t really fall out of print. POD technology is such that they are printable far into the future. I am so happy about Becoming Alice. I know that she will oulive me and then … who knows what can happen?
Filed under: Becoming Alice, Books Tagged: Life Expectancy, Marketing books, POD Technology, publishers
