Recently, a writer/marketer who always has valuable information recommended outsourcing as a means of effectively and quickly getting a number of articles written. He was using a particular service to create a niche site for affiliate marketing, but it can just as effectively be used to create visibility and traffic to your own sites and products.
Remember though, it’s the content that creates the organic traffic funnel to your site. You should offer your visitors/readers quality content.
The marketer stated that he paid $3 to have articles rewritten and distributed to hundreds of article directories.
Wait a minute . . .
While I’m sure this is true, guaranteed the rewritten articles are not done by professional writers. It’s possible the writers or spinners are using a rewriting/spinning program.
A rewriting program chooses random words to change, or the author creates a list of words for the program to find and change. Some can also rework paragraphs, but it’s not the same as a writer. These programs can’t tell if they’re missing the mark on clarity in the content, or if they are changing the meaning.
Outsourcing these types of articles is similar to purchasing private label rights (PLR) articles. PLRs are articles that you can buy by the bundle at a low cost and use with your own byline.
But, consumer beware. You may have an embarrassing situation on your hands if you don’t proofread and edit the articles before using them. Often, these articles are rewritten by non-English speaking writers, or writers who are overly concerned with quantity over quality.
For those of you who don’t mind having to edit each article, PLRs or outsourcing on-the-cheap may be an option. Certainly, there are some writers who feel it’s easier to rewrite an existing article than create one from scratch.
Some of us are on the other end of the outsourcing chain. We ghostwrite or rewrite articles for marketers or others who are looking for quality content. As professional writers, we know the importance of creating quality over quantity. If you want to create an impressive article utilizing facts and quotes, and shining with clarity, you can’t use rewriting programs, or writers who aren’t professional.
One important factor as a writer is that your writing is a reflection of you and your writing ability; it should always be the best it can be, whether you are writing for yourself or for a client. It also holds true if you are hiring a professional writer to ghostwrite articles for you. Unless you’re very familiar with the ghostwriter’s work, be sure to proofread any content you’re publishing before hand. Remember, your name will be associated with that content.
Depending on your writing needs, you will have to decide if you want quality or quantity, if you choose to outsource.
If you are an affiliate marketer, it’s all about getting as much traffic as possible to a niche site that has a copy ad landing page urging the reader to BUY. The more traffic the greater the chances of sales and an affiliate commission. Conversion rates rule . . . quality often takes a back seat to quantity.
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Private Label Rights (PLR), for those of you who are unfamiliar with the term, is a type of content or product that, once purchased, allows you to reuse it as your own. Although every publisher gives different rights with their content, you are usually able to rewrite it, add your name, divide it up and sometimes even publish it as is. There are also other PLR products that require you to reuse it intact with the original author’s name. So, check the rights when purchasing. The PLR products that allow you to use the article as your own are very similar to ghostwriting in that someone else writes the content, and you may publish it under your own name.
If you're going to promote yourself online or try to earn money online you have to be able to manage your time. PLR products free up time – it’s plain and simple. You don't have to spend that time writing info on new products. You don't have to write that content for your website, and you don't have to write all of those articles for article directories. Freeing up time is a big deal - that's time you can be spending doing other things.
If you haven’t been using PLR products, you might want to give them a try. There are a number of uses for this type of product: You can give it away as a bonus or gift; use it to build your subscriber list; use it as content for your website or blog; use it to create an ebook to offer as a freebie or sell on your site; use it in your newsletters; you can even rewrite it and really make it your own, then send it to article directories. Be creative and get the most uses you can out of them.
In addition to the above uses, PLR content is also a great tool if you’re an affiliate marketer. It is impossible to know everything about everything, but with PRL articles you don’t have to. If you need a health article, a business article, an insurance article, whatever the topic, just find reputable sites that offer these types of articles and you’re off and running. PLR products can be a great tool.
While there are a number of advantages to using PLR, you need to find a provider that offers quality products. Along with this be sure to proofread the content before using or publishing it as your own. Some providers that offer PLR content may be foreigners, not familiar with the English language. Others may just be out to make a quick buck. And, even those who write for a living may not put the same effort or time into a PLR article that they would for one being published under their own name. Printing or publishing a low grade article or content may do more damage to your promotional efforts than good. So, be sure to proofread the PLRs you purchase. The same holds true for PLR videos, audios and so on…check them before using them.
PLR products are an investment just like your domain name and web hosting.
We invest in these tools to create visibility which in turn can very well lead to a visitor clicking that BUY button or Affiliate Product button.
See you in blog world,
Karen
I read your complete blog and i found here amazing private label rights Strategy. It's giving us a great opportunity to make money online. Thanks for sharing this awesome stuff.
Private Label Rights
Hi, Rinkle,
Thanks for stopping by. I'm glad you found the information useful.
Karen