By: Julie Fortenberry,
on 9/27/2007
Evacuation in the path of an on-coming hurricane is easy!
Safe and effective evacuation in the path of an on-coming hurricane has always been a risky and uncertain proposition. Not any more with Help Jet, the world’s first hurricane escape plan that turns a hurricane evacuation into a jet-setter vacation.
By: Venetia Butterfield,
on 9/7/2007
The Shock Doctrine, is a huge huge deal for us at Penguin Press, so whilst thinking of ways to get the message out as widely as possible in an interesting way, we had the idea of filming a web trailer - like a film trailer that we could put out online to offer people an intriguing glimpse into the book and (hopefully) inspire them to read it (we'd seen the More4 ads for The Bloody Circus series and were inspired to do something even better - check it out, it's amazing!).
So we thought we'd get some young hipster with a couple of music promos to their name, looking for something a bit more serious to put on their cv. Then a contact with big ideas suggested we go after some major league directors. It seemed like a crazy idea but we were feeling cocky. So we got ourselves a shortlist of people whose agents we could reach - Spike Jonze, Fernando Meirelles, Alfredo Inarritu, Michel Gondry and Alfonso Cuaron (award winning director of Y tu mama tambien, Harry Potter and the Prisoner of Azkaban and Children of Men).
To cut a very long and complicated story short, after much persuasion one of them agreed... It's been a demanding and exhausting five months (who knew the film world was even trickier to negotiate than the book world!) but we now have the most amazing film for the most amazing book. From today the film will be available online at the Guardian online, Penguin, and the Shock Doctrine.com site. Take a look, hope you like it.
So in April I met Naomi Klein. Five months later Alfonso Cuaron's new short film is premiering at the Venice and Toronto Film Festivals - a film that I commissioned. How on earth!?! P.S. Don't tell anyone that when I unexpectedly met Alfonso I squealed and blushed a fine shade of beetroot. Talented and cute!
Gina Luck, Penguin Press Senior Marketing Manager
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