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By Cynthia Leitich Smith
for Cynsations

Maria Gianferrari writes both fiction and nonfiction picture books from her sunny, book-lined study in northern Virginia, with her dog Becca as her muse.

Maria’s debut picture book, Penny & Jelly: The School Show, illustrated by Thyra Heder (2015) led to Penny & Jelly: Slumber Under the Stars (2016)(both HMH Books). 

Maria has seven picture books forthcoming from Roaring Brook Press, Aladdin Books for Young Readers, GP Putnam’s Sons and Boyds Mills Press in the coming years.

Could you tell us about your writing community--your critique group or partner or other sources of emotional, craft and/or professional support?

In the spirit of my main character, Penny, an avid list maker, here are my top five answers:

1. Ammi-Joan Paquette:

I am so grateful for my amazing agent, Ammi-Joan Paquette!

Where do I begin? I owe my writing career to Joan, for taking a chance on and believing in me. She has been sage guide, a cheerleader and champion of my writing from the get go.

She’s made my writing dream come true!!

2. Crumpled Paper Critique (CP):

I would not be where I am today without my trusted writing friends and critique partners: Lisa Robinson, Lois Sepahban, Andrea Wang, Abigail Calkins Aguirre and Sheri Dillard. They have been such a wonderful source of support over the years, in good times, and in bad.

Yes—it’s kind of like a marriage—that’s how dedicated we are to each other’s work! They’re smart, thoughtful, insightful, well read, hard-working and the best critique partners one could hope for!

We have a private website where we share not only our manuscripts, but our opinions on books, ideas, writing inspiration and doubts. I treasure them and wish we lived closer to one another to be able to meet regularly in person. Hugs, CPers!



3. Emu’s Debuts:

Like many other writers, I’m quite a shy and introverted person. If you’ve seen that classic hamster ball cartoon about introverts, that’s me! Having a book debut is extremely intimidating.

I was so lucky to have joined the ranks of Emu’s Debuts, so named for clients and debut authors affiliated with Erin Murphy Literary Agency (EMLA).

The Emu’s Debuts blog is a place for sharing thoughts on the craft of writing and illustrating, being debuts, and most importantly, helping launch our books into the world. I have since fledged, but it was so helpful, reassuring and fun to be a part of this community of very talented, kind and generous people. Check out the current flock of Emus.



4. Tara Lazar:

Picture book author extraordinaire, and founder of PiBoIdMo (picture book idea month), Tara has also been a generous supporter, not just of me, but for all the pre and published picture book authors and illustrators out there. Thousands of writers participate and are inspired by guest posts during PiBoIdMo, November’s picture book idea challenge. She shares insights on craft, the field of publishing, new books, interviews, giveaways, etc. on her popular blog, Writing for Kids (While Raising Them), throughout the year.

When the news of the Penny & Jelly sale broke, Tara kindly offered to host me of her blog. Later, she invited to be a contributor for PiBoIdMo, and last year she also participated in my blog tour for Penny & Jelly.

5. Kirsten Cappy of Curious City:

Kirsten’s a kidlit marketing guru and owner of Curious City. She was invaluable in sorting through the mire that is promotion.

Kirsten’s clever and creative and had so many wonderful ideas for promoting Penny & Jelly in ways that would be most comfortable for an introvert like me. She designed a Jelly banner with original art from illustrator Thyra Heder for use as a photo booth so kids could “be” Penny and pose with Jelly, as well as gorgeous postcards and business cards.

I especially love the talent show kit for library and classroom use that Kirsten designed. Please feel free to share and use it.

As a picture book writer, you have succeeded in a particularly tough market. What advice do you have for others, hoping to do the same?

1. Write What You Love:

Write what you’re obsessed with. This will help you not only endure the inevitable rejections along the way, but also the winding road of revision.

My debut nonfiction book, Coyote Moon, was released this July. It initially began as an article on suburban coyotes for "Highlights."

Well, "Highlights" rejected it, but I wasn’t ready to let go of my manuscript.

The coyotes kept howling in my head, so it morphed into a poetic picture book.

Several revisions later, it won a Letter of Commendation for a Barbara Karlin grant from SCBWI; many more revisions later, it was acquired by Emily Feinberg at Roaring Brook Press. And I am so in love Bagram Ibatoulline’s illustrations. They are absolutely stunning!

2. Read. Read. Read:

Then read some more. I once read that before attempting to write one picture book, we should first read 1,000. But don’t just read them, see them as teachers, as mentor texts for your own work.

One of the most helpful exercises is to hand-write or type the words of my favorite picture book texts, to feel the rhythm of the and pulse of the story in my fingers, to get under the story’s skin—see its bones or structure and the way the muscles and sinews, rhythm, refrain and repetition, are bound together. Doing this helps us find a story’s heart, its elusive soul and helps us understand our own work.

Consider joining founder Carrie Charley Brown’s ReFoReMo, where picture books are studied as mentor texts. Get ready to dig deep!


3. Don’t Give Up!

Persevere! Keep swimming! Rejection is at the heart of this journey and it’s not usually a linear journey, it’s more circuitous, with ups and downs along the way.

Take it one day, one moment at a time, and celebrate all of your successes, both big and small.

And remember, keep improving your craft, and building your connections, you will get there!

(See #1 again)

4. Play and Experiment:

To find your writing voice, play with different points of view. Change genres. Try out different structural techniques like letters, or a diary format or lists, like I did with Penny & Jelly.

Think about the shape of your story. Is it circular? Could it be a journey? Would a question and answer format enhance it? Does it have a refrain?

I’m not an illustrator, but you can do the same kinds of things to find your visual voice—switch sketching for sewing, or painting for clay. And most of all, embrace your inner kid and have fun!

5. Reach Out:

Connect with your local and online writing community—there are so many valuable resources out there. You’re reading Cynsations, so that’s a great start! If you haven’t already joined SCBWI and found a critique group, that’s a must. As I mentioned above, join Tara Lazar’s PiBoIdMo challenge in November, or Paula Yoo’s NaPiBoWriWee to write a picture book a day, which takes place in May.

There’s a plethora of writing groups on Facebook. One I highly recommend is Kidlit411, co-run by Elaine Kieley Kearns and Sylvia Liu. It’s such a wealth of information for authors and illustrators on writing/illustrating craft, on promotion, on submissions for agents and editors, revision—all kinds of things. And to borrow Jane Yolen’s title, above all, Take Joy!

Cynsational Giveaway


Enter to win an author-signed copy of Penny & Jelly: The School Show and Penny & Jelly: Slumber Under the Stars. Eligibility: U.S. only. From the promotional copy:

This young and funny picture book introduces the soon-to-be star of her school talent show: Penny. Despite her desire to knock everyone's socks off, Penny's having a tough time deciding on what talent she might have. With a little help from her dog, Jelly, Penny tries out various talents—from dancing to unicycling, fashion designing to snake charming—with disastrous results. That is, until she realizes that she and Jelly have a talent to share that's unlike any other.

a Rafflecopter giveaway

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To get Bartography Express in your inbox each month — and to have a shot at the August giveaway of 88 Instruments, my new book with illustrator Louis Thomas — you can sign up on my home page.

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Coyote Moon
By Maria Gianferrari
Illustrated by Bagram Ibatoulline
Roaring Brook Press (an imprint of Macmillan)
$17.99
ISBN: 978-1-62672-041-1
Ages 4-7
On shelves July 19th

I feel as if there was less nature out there when I was a kid. Crazy, right? But seriously, as I grew to be an adult I was appalled at the discovery that other people in the United States had to deal with stuff like ticks and chiggers and painful jellyfish and worse. Me? The worst encounter I ever had with something stinging or biting were a couple of sweat bees on my knuckles. But the critter that seemed the most impossible in terms of everyday encounters has been, and continues to be to this day (until the moment we come face-to-face) the coyote. Coyotes were always the heroes of Wild West tales of Native American folklore. They didn’t just wander into your Michigan backyard or anything . . . did they? Now, thanks to books like the beautiful Coyote Moon I learn that coyotes live in every American state except Hawaii. Best that I get as much information as possible about them then. Thankfully, I’ve lots of help. Maria Gianferrari and Bagram Ibatoulline ratchet up the realism to eleven, making it hard to walk away from this book without considering the modern coyote’s plight.

The sun has set and the moon is on the rise. What better time for a coyote momma to leave her den and search for tasty morsels for her kin? Slipping in and out of the shadows of a suburban neighborhood, the coyote attempts to secure a mouse, a rabbit, and even the eggs of Canadian geese, all to no avail. As the sun begins to rise in the east, however, the coyote smells, seas, and hears a flock of turkeys. There is no hemming or hawing now. Without another thought she secures a big one for her family. Of course, before she returns home, she howls. A potentially dangerous act to perform so close to humans, but fortunately the one person who hears her is the one person who understands why she would howl in the first place. Backmatter consists of Coyote Facts, Further Reading, and Websites.

The book is not written in verse or rhyme, but there’s something inherently rhythmic to Ms. Gianferrari’s text. Listen to how she begins the book: “Moon rises, as Coyote wakes in her den, a hollow-out pine in a cemetery. Coyote crawls between roots. She sniffs the air, arches her back, shakes her fur.” That’s beautiful, that is. Gianferrari’s text is like that from start to finish and it all gets particularly interesting near the end. What an interesting choice it was to switch into the second person near the story’s end. “You open your window… You watch as Coyote slips under the fence painted pink by the sun.” Interesting too that the coyote gets her name capitalized throughout the story. She’s the heroine, no bones about it, and refusing to give her a name keeps her appropriately wild. Capitalizing the word “coyote”, however, gives just the slightest personal bent to an otherwise impersonal descriptive name.

Which brings us to the art. I’ve been a big time fan of artist Bagram Ibatoulline for years. He’s one of those artists that are so good he’ll never ever win any American illustration awards. Such people exist all the time and this is particularly true of artists who truck with realism. Ibatoulline’s challenge here is twofold. On the one hand, he has to render the coyote and her environment in a nighttime setting without sacrificing detail. On the other hand, without giving his character any anthropomorphized tendencies, he also needs to make her sympathetic in her quest to provide food for her babies. The end result is fascinating to watch. With the aid of a full moon, Ibatoulline believably provides just enough light to justify seeing every single solitary hair on the coyote mama’s pelt. Often her eyes are the most colorful things on the page, aided in part by the streetlights as well. He even manages to give the sky that odd pink/grey color it sometimes takes on thanks to light pollution. I don’t know that I’ve ever seen it so perfectly rendered in a picture book before. Then there’s his ability to accurately render the light of an early dawn. We see the light striking the trees, the day beginning on the houses, and silhouetted against the lake the mama coyote. And even then, every single hair on her head is present and accounted for. How does he do that?

I read almost every picture book I review to my kids at some point or another, and I’m glad that I do. Even after all these years, they have the ability to surprise me. For example, if you’d asked me if this were a tense or scary book in any way I’d have initially said no. Yet clearly the book is capable of touching a nerve. My staid stoic five-year-old daughter, who recently informed me that The Walking Dead couldn’t possibly be all that scary a show, was positively petrified by the image of the coyote making her first pounce. No wolf attacking Little Red Riding Hood has ever made such an impression on her as that shot. Fortunately, it’s almost as if Mr. Ibatoulline and Ms. Gianferrari anticipated this. As a parent I was able to smoothly flip back three pages and show the baby coyote cubs near the den and explain that this was their mama. The explanation went a far ways towards alleviating her anxiety. Later, when the coyote gets a big mouth of turkey, Ibatoulline frames the shot in such a way as to display minimal carnage. All you get is, on one page coyote’s face ending just under her nose and on the other the tail, drifting feathers indicating the turkey’s dire fate.

Some folks might make the argument that this book is clearly nonfiction, and you could see their point. If we take the heroine of this story to be an average coyote and not a single one, thereby making this an average situation and not a specific one, then combined with the backmatter (the copious “Coyote Facts” as well as the bibliography for both further reading and websites) you almost find yourself in nonfiction territory. So out of curiosity I decided to see how my library’s distributor, Baker & Taylor, characterized the book. Lo and behold, they call it straight up nonfiction, no bones about it. Personally, I don’t agree. For whatever reason, for all that the book is informative and interesting, I still found the storyline just a tad too fictionalized to count as a purely informational text. Why is this? Compare the book to Hungry Coyote by Cheryl Blackford. In both cases you have average coyote storylines, and both very realistic indeed. Gianferrari has the leg up in this case since her book has nonfiction backmatter, but in both cases I felt like I was hearing a story more than I was learning factual information. Certainly authors can do both, but at the end of the day it’s the librarians who’ll decide where to shelve the puppy. And for me, any picture book collection should be honored to receive this book.

After finishing Coyote Moon I truly believe I have a better sense of coyotes now, and not a moment too soon. Just the other day I was told that the house I’m currently renting is on a little street, dubbed by the neighbors “Coyote Way”. I was told not to be surprised if I see those cheerful souls walking down the road to their destination. And while I have no desire to get up close and personal with the clan, it would be cool to watch from my windows. So thank you, Ms. Gianferrari and Mr. Ibatoulline for giving me the confidence, courage, and curiosity to see this through. I have little doubt that those qualities, to a certain extent the very benchmarks of childhood itself, will resonate with curious young readers everywhere. Lots of younger kids love wolves. These coyotes are about to give those wolves a real run for their money. Beautiful work. Beautiful stuff.

On shelves July 19th.

Source: Galley sent from publisher for review.

Like This? Then Try:

• Hungry Coyote by Cheryl Blackford
• Wild Animal Neighbors by Ann Downer
• Faraway Fox by Jolene Thompson

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Patrice Barton’s artistic talents were discovered at age three when she was found creating a mural on the wall of her dining room with a pastry brush and a can of Crisco.

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Title: Penny & Jelly: The School Show Written by: Maria Gianferrari Illustrated by: Thyra Heder Published by: Houghton Mifflin Harcourt, 2015 Themes/Topics: school show, talent, being a good friend Suitable for ages: 3-6 Opening: The Peabody Elementary Talent Show was an annual tradition.     … Continue reading →

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by Maria Gianferrari

Embrace Failure: A Recipe for Success

Prep Time: Indeterminable

Yield: Infinite Possibilities

Ingredients:

• 1 cup of Inspiration
• 10 cups of Perspiration
• Spread with Failure
• Sprinkle with Hope

With the lightbulb logo as inspiration, I thought I’d quote Thomas Edison: “Genius is one percent inspiration, and ninety-nine percent perspiration.” So get out that deodorant and sweat away!

Now that you have a bunch of ideas, it’s time to play with them, and fail. Most of the time, we have to fail before we can succeed. Let’s face it, failure sucks. I hate failing. It’s painful. I go through cycles where I feel like a fraud and a complete loser. Some days I still want to give up. But I can’t—it’s in my blood, and yours. Writers, Artists, Scientists, Musicians, Inventors, all creators, more often get it wrong before they get it right. Failure is integral to the creative process.

Giving ourselves permission to fail is very liberating. How can we fail at writing a sh*tty first draft? The only way we can truly fail is by not writing. Not drawing that first line. Not trying. Being too afraid.

So jump right in and fail! Here are some ways to embrace failure:

• Keep Kneading: Change genres/formats

I had my first close encounter with a coyote on a moonlit night in January 2007. I became obsessed with coyotes. I researched—I even interviewed a biologist for the nonfiction article I’d be submitting to Highlights. I subbed. I waited. I hoped…REJECTION. But the coyotes kept howling in my head. This failure was an opportunity to begin anew. I re-worked the article into a poetic nonfiction picture book manuscript. I submitted, got rejections, revised. Three years later it received a Barbara Karlin commendation, and helped me land the incredible Ammi-Joan Paquette as my agent. In May 2013, COYOTE MOON sold to canine lover Emily Feinberg at Roaring Brook Press—six years after the early version failed.

• Marinate: Let It Sit a Bit

I’ve love raptors, especially red-tailed hawks. In 2009, Highlights rejected “Highway Hawks” because they had too many bird stories. It sat for three years before re-surfacing as PiBoIdMo idea #21 last year: convert hawks article to a haiku picture book! It didn’t end up in haiku form, but it also sold to Emily at Roaring Brook this past summer—four years after the initial rejection. And even better—it will be illustrated by the phenomenal Brian Floca!

• Fold in: A New Point of View

“Terrific Tongues” began as a poem in 2004 when my then 2 ½-year-old daughter became obsessed with tongues. Tongues everywhere were greeted with the German word “Zunge” since we were then living in Berlin. Inspired by her fascination, I penned a poem for Highlights, though I never submitted it because it felt incomplete. I toiled, researched creature tongues and it evolved into a nonfiction picture book. I revised, incorporating a second person interrogative refrain that gave the story an interactive feel. Though I received some nice comments from editors on its originality and kid appeal, it continued to be rejected.

In 2008, I submitted it to the PEN New England Susan Bloom Discovery Award contest. I received the form rejection letter and filed it away. A month later I received a phone call from Judge Susan Goodman explaining that my manuscript had been a contender, but for the failure of a too-technical ending. Grateful for her encouragement, I re-worked the ending and re-subbed it to the contest in 2009 when it was one of the winners! Though the award didn’t lead to acquisition, it was how I first met Joan. This manuscript sold to Rebecca Davis at Boyds Mills Press in June 2013—nine years after the initial inspiration.

• Set Aside: Take a Break and Procrastinate!

One of my all-time favorite movies is “High Fidelity,” starring John Cusack. It’s one of those rare movies that’s actually better than the book (no offense Nick Hornby!) The main character, Rob, is a charming cad who owns a record store and confesses to the camera like he’s our friend. He and his musical snob sidekicks, Dick and Barry, make “Top 5” lists for: Mondays, memorable break-ups, death. Watching the movie inspired me to insert lists into the picture book I was then revising. PENNY AND JELLY was my first sale, acquired in a two-book deal by the lovely Cynthia Platt at Houghton Mifflin Harcourt! Newcomer Thyra Heder’s humorous and warm illustrations will accompany the text.

Find inspiration in creative procrastination: watch a movie; go to a museum; explore nature; read poetry; listen to/play music; dance; garden; bake; craft. If you’re an artist, try another medium: switch sketching for sculpting; exchange knitting for painting; choose collage over clay.

Here are a few other ingredients to spice up your failing manuscripts:

• Stir in a new setting
• Truss with structure: lists; recipes; manuals; formulas; diary/letter formats; musical compositions
• Beat in a dance tempo: waltz; disco; cha-cha anyone?
• Frost with layering or a dual narrative (works especially well for nonfiction)
• Blend poetic forms: sonnets; haikus; acrostics; ballads
• Render your MC from human to animal; female to male; animate to inanimate object (or vice versa)
• Mince previous PiBoIdMo ideas together to form something new

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time,” said Thomas Edison.

Give yourself the permission to fail—you never know what you might discover in the process! It will take time, but don’t give up! You will get there! If you’re completely passionate, perhaps even obsessed with your manuscript, all the better. This energy will give you the momentum to glide over bumps in the road.

So try that picture book text, those illustrations, just one more time. Embrace failure, and you will surely find success!

Maria is currently failing on 2012’s PiBoIdMo idea #29. She is a nature, creature and dog lover who grew up near a farm in New Hampshire climbing trees, smelling maple syrup clouds, and slapping cow patties. She now lives in northern Virginia with her German-scientist husband, Niko, their artist daughter, Anya, their Dixie Chick rescue dog, Becca, and two rescue rats, Lucia and Nera. She has three fiction picture books forthcoming: two PENNY AND JELLY books (Houghton Mifflin Harcourt) as well as OFFICER KATZ AND HOUNDINI (Aladdin); and three non-fiction books: COYOTE MOON & HIGHWAY HAWKS (Roaring Brook Press) and TERRIFIC TONGUES (Boyds Mills Press). To learn more, check out her website: MariaGianferrari.com.

Maria is giving away a picture book critique!

One winner will be randomly selected at the conclusion of PiBoIdMo. You are eligible for this prize if:

1. You have registered for PiBoIdMo.
2. You have commented ONCE ONLY on today’s post.
3. You have completed the PiBoIdMo challenge. (You will have to sign the PiBoIdMo Pledge at the end of the event.)

Good luck, everyone!

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Wow, that’s kinda unheard of, isn’t it? A debut deal for TWO books?! I’m blown away. I know you are, too. So let’s meet the NOT UNTALENTED Maria Gianferrari!

I met Maria online a couple years ago when she signed up for PiBoIdMo. She’s also purchased my jewelry. And now she’s represented by Ammi-Joan Paquette, which makes us agent-mates. I mean, we’re practically sisters at this point, right?

OK, I will stop asking questions and give answers now. How did Maria land her agent? What is the two-book deal about? (Oh wait, that’s more questions, huh?)

Maria Gianferrari’s debut PENELOPE, UNTALENTED, focusing on a girl who’s having a difficult time deciding on what talent she might have (if any!) to put on display for her school talent show; with a little help from her dog, she tries out various talents with disastrous results — until she realizes that she and her dog have a talent to share that ‘sunique to them, to Cynthia Platt at Houghton Mifflin Harcourt Children’s, for publication Spring 2014, in a two-book deal, by Ammi-Joan Paquette at Erin Murphy Literary Agency.

Now take it away, Maria!

I first met Joan in 2009 at the PEN New England Susan Bloom Discovery Award ceremony. I was lucky to have been chosen as one of the winners for one of my nonfiction picture book manuscripts, and she introduced herself to me. At the time, I only had two submission-ready picture book manuscripts (and several in progress) so the timing wasn’t right, but she told me to keep in touch.

In May 2011, I saw Joan briefly at the New England SCBWI conference and she encouraged me to send her some manuscripts. We were getting ready to drive cross-country and live in San Diego for a year for my husband’s sabbatical, so I told her I’d be in touch at the end of the summer. I sent her a bunch of picture book manuscripts in late August, and then I heard back in October that she liked several of them, and asked me to revise two of them. I did two rounds of revisions for Joan, with the able assistance of my online critique group (Go CP!), and in late August 2012, I became her client. I felt overjoyed, and very lucky again, because Joan took me on based on my picture book manuscripts, knowing it would be more work, because there would be multiple editors involved. Ultimately, she told me that she had to have them on her list, which was a very nice compliment.

Joan began sending out three of my manuscripts almost immediately, and I began to receive some lovely rejections, and even a couple of revision requests. I was coming home from picking up my daughter at school, when I heard a voice on the answering machine. I picked it up and to my great surprise and delight it was Joan telling me we had an offer from Houghton Mifflin for my fiction picture book PENELOPE, UNTALENTED! I must have sounded like a complete and total idiot. All I could say was “Oh My God” about a thousand times.

Meanwhile my 11 year-old-daughter, Anya, was screeching in the background—“Mom—what is it? Who is it?”—so I told her that I sold a book. Then if I’m remembering correctly, I think Joan asked me if I wanted to sit down, so I did, and then she started telling me that I got a two-book deal! I was completely flabbergasted. Most of the conversation was pretty hazy, but I do remember thanking her, and telling her that this was beyond my wildest dreams—it was & is! After we hung up the phone, Anya and I did a happy dance in our living room. Our dog, Becca, thought we were nuts. The hardest part was having to wait to share my news because Joan had a hard time getting in touch with the other two editors to whom it had been sent since both had been out sick—flu season!

The lovely Cynthia Platt is “my” editor at Houghton. I live in the Boston area, so we recently met for lunch, and I was also able to meet Mary Wilcox and Monica Perez. It was so surreal that they knew my MC Penelope, and were excited about the book! I’m really looking forward to working with Cynthia on both of these books, and to finding out who will be chosen as the illustrator!

Thanks for sharing your success story with us, Maria! 

Now aspiring picture book authors, what does this teach us? Patience and perseverance is key! Maria first met Joan three years before she became her client. Make those connections and keep in touch! Take advantage of SCBWI events (like the NJ Chapter’s annual conference in June) to improve your craft and network with agents, editors and fellow kidlit professionals. It all pays off!

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