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It was fun while it lasted: the underperforming Hub Network, an equal partnership between Discovery Communications and toymaker Hasbro is shutting down.

Margaret Loesch, a forty-year children's TV veteran, has announced that she will step down as the founding president and CEO of the Hub Network when her contract expires at the end of this year.

The Hub, a network owned partly by toy company Hasbro, launched a little over a week ago with new animated series including Strawberry Shortcake’s Berry Bitty Adventures, G.I. Joe: Renegades, and My Little Pony Friendship is Magic. The network’s debut closes the curtain on what has commonly been referred to as the creator-driven era of TV animation, which lasted from approximately the early-1990s through the late-2000s. During this two-decade span, the balance of creative control in TV animation favored artists for the first time since the early-1960s. It was a fertile period that spawned dozens of lasting cartoon stars and series, many of which are still as popular today as when they first debuted ten or twenty years ago.

What clearer death knell for creator-driven animation than the reemergence of Margaret Loesch. After running Hanna-Barbera and Marvel Productions in the 1980s, and Fox Kids through the mid-1990s, her influenced waned in animation during the height of the creator-driven movement, but now she is back in the driver’s seat as president and CEO of the Hub.

Watching names like Rob Renzetti and Lauren Faust pop up in the credits of a toy-based animated series like My Little Pony is an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry. The signs have been there for a long time, however, and the Hub is but one indicator in the precipitous decline of creator-driven content, whose demise was hurried along by Cartoon Network and its decision to relaunch with large amounts of live-action programming. The erosion of support for creator-driven animation happened gradually but surely, and today networks clearly prefer established properties over original ideas, and dislike dealing with individual artists who have a clear creative vision.

Nobody denies that the Hub’s shows will perform well and fulfill the programming needs of the network. But then again, nobody suggested that Smurfs, Snorks and Pound Puppies wouldn’t do well in the 1980s either. The reason that creators like John Kricfalusi, Matt Groening, Mike Judge, John Dilworth, Craig McCracken, Genndy Tartakovsky, Danny Antonucci, Bruce Timm, Trey Parker, and Matt Stone stepped up to the plate originally wasn’t because animation was performing poorly. It was because these artists had a vision for the art form that was more inspired, more vital and more consistently creative than those of executives like Loesch; they aspired to create BETTER cartoons instead of simply acquiescing to committee-driven mandates that underutilized their skill and talent.

The creator-driven mentality stubbornly exists among a group of hold-outs and idealists (Pen Ward’s Adventure Time, Devin Clark’s Ugly Americans, Christy Karacas’ Superjail! to name a few), but their numbers will continue to shrink in the coming years. As TV audiences become more fragmented, and advertisers shift ad dollars away from TV, networks will increasingly rely on worn but reliable formulas. They will demand only the surest bets—Looney Tunes revivals, TV series based on feature film characters (The Penguins of Madagascar is already on Nick and Kung Fu Panda: Legends of Awesomeness is coming soon), shows based on live-action films (Napoleon Dynamite is headed to Fox), and the toy-based ideas that comprise the largest