You are probably familiar with animal learning and conditioning. You probably know that certain behaviours in your pet can be encouraged by reward, for example. You may also know something of the science behind animal conditioning: you may have heard about Pavlov’s drooling dogs, Skinner’s peckish pigeons or Thorndike’s cunning cats. However, what you may not know is that the scientific study of animal conditioning has provided psychologists with an armoury of principles about how training can be most effective.
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