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Normally we at First Book spend our evenings reading award-winning children’s literature, of course, but tonight we’ll be glued to our TV sets for Monday Night Football, watching golf legend Phil Mickelson try to make a $1 million shot at halftime.

If he makes it? 100% of that money will go to First Book, and that means as many as 400,000 brand-new books for kids from low-income families.

The challenge comes from our friends at KPMG, whose commitment to putting books into the hands of kids in need runs deep. It’s all part of KPMG’s Family for Literacy program and their new “Blue for Books” campaign, which has provided over 20,000 new books since March.

At the game, Mickelson will stand in one end zone, aiming for a target in the other end zone, which will have a putting green with three rings around it. If he hits the green, KPMG will donate $50,000 (that’s 20,000 brand-new books), and for each ring they’ll donate more, up to $1 million for the bulls-eye.

In the hands of a lesser golfer this might be a problem, but we’re not worried. Go Phil!

You can help KPMG and Phil get books to kids by donating to First Book. Every $2.50 pays for a brand-new book for a child in need. Or you can show your support through KPMG’s ‘Blue for Books’ campaign by buying Phil’s Blue Hat. For every hat purchased, KPMG will donate three new books. To learn more, visit philsbluehat.com.

Are you looking for a great gift this summer for the golfer in your life? How about a gift that gives back?

Golf champion Phil Mickelson has joined forces with our friends at the financial firm KPMG to launch ‘Blue for Books,’ a nationwide campaign designed to put thousands of books into the hands of children in need through the sale of KPMG blue golf hats, just like the one that Phil wears on tour.

All proceeds from sales of the hat will go directly to providing new books to kids in need through First Book.

Visit Phil’s microsite to learn more about the hat and the program, and see a video featuring Phil on the links.

Renowned children’s author R.L. Stine recently joined First Book in celebrating the distribution of one million books that KPMG’s Family for Literacy has made possible during the first two years of our partnership with the audit, tax, and advisory firm.

Just in time for the author’s favorite holiday, the Halloween celebration took place at a school in Harlem where Mr. Stine shared that nothing scares him more than the thought of kids growing up without books. The message was well received by the students, who greeted Mr. Stine with rock star adoration. A group of older students on the playground recognized him and flocked to him – saying how much they loved his Goosebumps, Fear Street and latest Goosebumps HorrorLand books and sharing how cool it was to have him at their school.  Mick Jagger couldn’t have felt more loved by his fans.

Thanks to generous contributions of funding and volunteer time by KPMG partners, staff and their families and friends, First Book has been able to reach tens of thousands of children with wonderful new books. First Book is especially grateful to Susan Flynn and Beth Veihmeyer who helped originate KPMG’s Family for Literacy which has quickly proven to be an innovative model for engaging partners, employees, alumni, retirees, and interns, as well as their families and friends in a shared cause that benefits the educational needs of children in need in KPMG communities nationwide.