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There comes a time when decisions need to be made. Is it better to enroll in KDP Select and offer freebies, or not?

So far, I've got Forever Young: Blessing or Curse still enrolled, as well as Girl of My Dreams.


I took my most recent romantic comedy, Her Handyman, off the program, but may put it back on later. I have mixed feelings about offering freebies. After a free event, I do get more sales, but then I wonder if some readers notice it's available free for Prime members, which means it will probably be free for everyone else for five days, somewhere along the line. That seems a double-edged sword.

Anyway, I'll see how the system goes, and learn if any other alternatives present themselves.

In the meantime, I'm not completely neglecting other sources, since two of my books, Killer Career, and Two Wrongs, are still available on all the Smashwords sites, as well as on Amazon.

For excerpts and buy links to all my books, you're welcome to check them out at:
http://morgansbooklinks.blogspot.com

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Three myths about KDP Select (and how you can capitalize on them)

Guest Post by Maggie Ball

Are you a self-publisher? In 2011, Amazon’s Kindle Direct Publishing (KDP) started a program called “Kindle Select”.  To enroll in it is easy.  When you upload your book into KDP, you’ll be asked if you want to enroll. Tick yes, and you’re in.  That’s all there is to it, but is that all?  What does it mean?  In a nutshell, enrolling in KDP Select means that, for the period of enrolment, you have to commit to making the digital format of your book available exclusively through KDP. You aren’t able to distribute your book digitally anywhere else, including on your website, blogs, etc. This means that it’s unlikely that you’ll be able to enroll in KDP Select if your book is with a traditional publisher, as they’ll want to sell it from their own site and other sites as well.  The benefits of doing this are:

•    Your book will be available from the Kindle Owners’ Lending Library for anyone who joins Amazon Prime.  Every time someone borrows it, you’ll get a share of at least $6 million throughout 2012
•    70% royalty for sales to customers in India instead of the standard 35%
•    Use of a Promotions Manager tool that allows you to schedule 5 free book days a year.

It seems like a simple trade off – exclusivity for benefits, but confusion and mis-information abounds.  Read on for the three biggest myths about KDP Select and what you can do to make sure that you utilise the benefits of this program to its full capabilities. 

Myth one: KDP Select means you can’t sell your book on other sites.
When you enroll in KDP Select, you only have to commit to 90 days – roughly three months.  After that you can put your book up anywhere.  This means you can try it out, use it for a bit, and then opt out.  But be careful.  When you sign up, there’s an auto-renewal box.  If you don’t tick off that, or diarise the renewal date, you’ll automatically be renewed and then you’ll have to wait another 90 days to opt-out.  Also remember that you are free to sell print and audio copies of your book anywhere while you’re in KDP Select – it’s only for digital editions.

Myth two: If you put your book into KDP readers will come.

No promotions work without effort on the author’s part, and as more and more people become aware of  KDP Select, the number of people participating in it will grow, which means more noise and more competition for attention.  You’ll have to get the word out and promote your involvement as hard as you promote anything else to do with your book.  Tell readers that your book is always free to borrow for Amazon Prime (you can see what Amazon gets out of it!).  Tell your readers when there are free days and make sure you maximise those.  Tweet and use appropriate hashtags (like @KindleBookPromos). Tell Kindle book blogs. Don’t just hope people will find out about it. 

Myth three: KDP will cause you to lose sales.
Giving your book away doesn’t cause a loss of sales.  It’s well known that giving your book away can dramatically increase readership awareness, potential reviews, and ultimately, sales (just ask Cory Doctorow).  The more people who have heard of you, the more people will hear of you. That’s called “buzz”.  It’s good.


So there are your three myth, busted. Of course I’m practising what I preach and two of my books are free this month. For Christmas, there's the poetry book Blooming Red, which I co-wrote with Carolyn Howard-Johnson, available (just click on the link below) on the 14, 15, 16, 17 and 18 of December (that would be now – go!). It makes a great thoughtful, fast electronic Christmas gift for someone you care about, and yes, you’re welcome to download, and then send it to someone. Then there's Black Cow (just click on the below) available between the 20th and 24th of December. I hope you'll download a free copy of both of these books, and try out KDP Select from the users point of view. Then drop me a line when your book is up so I can grab a copy.



Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust and Quark Soup, the novels Black Cow and Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at http://www.magdalenaball.com.



GET YOUR FREE COPIES TODAY:

BLOOMING RED: CHRISTMAS POETRY FOR THE RATIONAL

BLACK COW

~~~~~

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On my last post, I mentioned marking your calendars. If you haven't done so yet, and you enjoy reading romance, please mark your calendars for this coming Friday, Oct 12, and Saturday, Oct 13.

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What is KDP Select?

KDP Select is an option for KDP publishers from Amazon. Through KDP Select, for an initial period of 90 days your Digital Book is exclusive to Kindle and is included in the Kindle Owners’ Lending Library Program where it will earn a share of a monthly cash fund when readers borrow it. Also, you can promote your Digital Book as free for up to 5 days during these 90 days.

We have had a few authors asking if it is okay for them to continue to promote their book using BookBuzzr Technologies while on the KDP Select Program. Based on our understanding of the KDP Select terms of service and their FAQ and extensive research on various forums on the Internet, here’ why we (the BookBuzzr team) have concluded  that KDP Select DOES NOT affect BookBuzzr Authors. Of course, we expect that you will do your own research and draw your own conclusions. Feel free to jump in the comments section and let us know if we’ve misunderstood something.

Authors who use BookBuzzr technologies DO NOT violate KDP Select Terms of Service

If your book is on the KDP Select program, you are perfectly within your rights to market and promote your book through other sources. For example, you can go ahead and tweet about your book on Twitter. And you can talk about your book on your blog. If you use BookBuzzr technologies to market your book, you are not distributing your book through BookBuzzr or selling your books through BookBuzzr. Therefore, you are not violating Amazon terms of service. So go ahead and continue with your BookBuzzr subscription. It may even help complement your efforts on the KDP Select program.

Distribute Means Giving Away or Selling Your Book in it’s Entirety

The KDP Select FAQ Page states: “When you choose KDP Select for a book, you’re committing to make the digital format of that book available exclusively through KDP. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc. However, you can continue to distribute your book in physical format, or in any format other than digital. See the KDP Select Terms and Conditions for more information.”

It’s important to understand that distribution refers to the act of giving away or selling your book in it’s entirety on ebook distribution sites such as Smashwords, BookBaby etc. or in the form of PDF or other digital or electronic versions of your ENTIRE (FULL) book.

Giving Away Your Book Excerpt is NOT the Same as Book Distribution

However, when you provide your book excerpt it DOES NOT constitute a violation of KDP Select terms of service. Book excerpts have always been a valid form of book marketing for authors. The BookBuzzr Flipper Widget and Book Sampler is best-suited for book excerpts. If you are part of the KDP Select program, please do not upload your ENTIRE book. But feel free to put up your excerpt.

Amazon’s Exclusivity is for Distribution and Sales Only

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