We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 minutes of the hour she spent. I only charged her for the coffee not the Internet time. Now I’m sure the next time the topic of bookstores or Internet Cafes comes up in her daily life she’ll be pretty quick to let her friend know all about us and how nice a place it is. This could potentially give us one more lifelong customer translating into hundreds of dollars over the course of the relationship. This won’t happen for every customer but if you start looking at each customer as an opportunity you may start to see the effect.
Instead of racking your brain trying to decide between flyers that nobody will look at or a cross promotion with your neighbour that will cost more than it generates, pay more attention to the opportunities that walk right in your door.
B & M, Internet Cafe, Marketing Add a Comment