How to use this Page

Let’s take a look at another feature that Amazon offers anyone who sells their books on their site.

Don’t miss out on using this feature. This is another reason why it is important to make sure your first chapter sings.

Personally for me to buy, I look over five things:

Price: I buy lots of ebooks that are offered at $1.99 or less, without having read anything about them.

Cover: I don’t buy books where I don’t like the cover, unless someone else said they were good. I guess I believe in first impressions.

Reviews: I read what book is about and a couple reviews. A few bad reviews don’t stop me from buying, since I’ve read many top-seller books that I thought were great that received a few terrible reviews.

Publisher: I check out who published the book. If it is from a well-known publisher, that could seal the deal right there.

Look inside: If I have not clicked the button to buy, I will “Look inside”. That’s when I put on my editor/agent hat and only give five minutes to the author to grab me before I make my decision. Sometimes the problem is that the book really grabs you and then you have to read the whole thing, even when the desk is piled with work and the kitchen needs to be clean. Many of those books have been self-published, so don’t stick your nose up at them or else you might missed something really good.

Here are some tips on using the “Look inside” feature.  

1. Keep front matter to a minimum. You want to make sure the reader can get to the meat of the story quickly. This is also important to do this with the full ebook.

2. Amazon Reviews. Work hard to get as many as you can when you launch the book. This will help raise your ranking and buyers who have read the first pages will look at this, especially if you are self-published.

3. At the end of your book you should ask the reader to write a review. Stats show that this helps you increase your sales numbers.

4. Hot New Releases List on Amazon should be in the forefront of your mind when planning a launch. Talk to your publisher to see if they have planned your novels launch based on other similar books coming out. If there are too many it will hurt your chances of making the list. The list is only good for the first 30 days of a books release.

5. Making sure your blog followers know about your book and doing book tours can help get the word out. It’s nice to get the buzz going, but you need to make sure you keep the big guns for the launch date.

Talk tomorrow,

Kathy

This week we will look at a few strategies you can use to increase the sales of your books.

If you buy any books on Amazon, you may have noticed they list the Best Selling Books. You should give these categories some thought. It may help you get on one of their lists and getting on one of the lists will greatly improve your chances to get noticed and bought.

1. Try to choose a niche category on Amazon. There are less books, so you will have a better chance to be listed at the top.

2. By clicking the book ranked #100 in any given category, you can consult the Rank to Sales Estimator to see how many sales you need to qualify for that categories Best Seller List.

3. Self Published authors get to choose two categories.
Traditional publishers get to choose up to five categories. Make sure your publisher knows how the system works and how they can use it to their advantage. Choosing “Fiction” might not be the best category due to so many books. (over a million)

4. Example: Kindle Store> Kindle ebooks > Fiction> Mystery, Thriller & Suspense> Thrillers> Political. Your books will still show in all the categories above the one you chose.

A few scenarios:

Fault in Our Stars [Kindle Edition]
Amazon Best Sellers Rank: #6 Paid in Kindle Store (See Top 100 Paid in Kindle Store) This a list of all books (no categories)
#1 in Kindle Store > Kindle eBooks > Teen & Young Adult > Romance > Contemporary
#1 in Books > Teens > Love & Romance

Isla and the Happily Ever After [Kindle Edition]
Amazon Best Sellers Rank: #11,151 Paid in Kindle Store
#100 in Kindle Store > Kindle eBooks > Teen & Young Adult > Romance > Contemporary

The First Third [Kindle Edition]
Amazon Best Sellers Rank: #172,765 Paid in Kindle Store (See how this book was able to make the Top 100 List by picking Social Issues? That’s because there is less competition. This helps give the book a chance to be seen.)
#100 in Kindle Store > Kindle eBooks > Teen & Young Adult > Social Issues

The Year We Disappeared: A Father – Daughter Memoir [Kindle Edition]
Amazon Best Sellers Rank: #9,006 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Kindle eBooks > Teen & Young Adult > Social Issues
#5 in Kindle Store > Kindle eBooks > Teen & Young Adult > Biography
#33 in Kindle Store > Kindle eBooks > Nonfiction > Children’s Nonfiction

Neverwhere [Kindle Edition]
Amazon Best Sellers Rank: #2,867 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#10 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Classics
#11 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Fantasy
#79 in Books > Literature & Fiction > Genre Fiction > Horror

5. Make sure you check to make sure the category you pick is on both the book side and the kindle side if you have a print book. Some of the categories do not match up.

6. If you are self-published you will need to do this for yourself, but don’t assume your publisher is choosing the best categories. Do your homework and discuss what you have found with them. But make sure you do this before they list it on Amazon.

Talk tomorrow,

Kathy

Thought you might be interested in the information I presented at the “How to Sell More Books” Workshop I gave at the NJSCBWI Conference in June. You might want to use it as a general rule of thumb when checking out your book (on other books) on Amazon.

Talk tomorrow,

Kathy