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By: GeorgiaM,
on 9/8/2013
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By Georgia Mierswa
Oxford University Press would like to take a moment to honor all grandparents, great-grandparents, and beyond, acknowledging the often extraordinary efforts (more are primary caregivers than ever before in history!) required to build and sustain a family. The information and statistics below have been drawn from numerous articles on the significance of grandparents in the Encyclopedia of Social Work online.
At the turn of the 20th century, only 6% of 10-year-olds had all four grandparents alive, compared with 41% in 2000 (Bengtson, Putney, & Wakeman, 2004). Accordingly, more adults are grandparents and, increasingly, great-grandparents, although they have proportionately fewer grandchildren than preceding generations.

Leo Tolstoy (1828-1910) with his granddaughter in Yasnaya Polyana.
Public domain via Wikimedia Commons.
Among parents aged 90 and older, 90% are grandparents and nearly 50% are great-grandparents, with some women experiencing grandmotherhood for more than 40 years. This is because the transition to grandparenthood typically occurs in middle age, not old age, with about 50% of all grandparents younger than 60 years. As a result, there is wide diversity among grandparents, who vary in age from their late 30s to over 100 years old, with grandchildren ranging from newborns to retirees.

Queen Henriette Marie with her daughter, granddaughter and son in law from the Family of Louis XIV. Painting by Jean Nocret (1615-1672).
Public domain via Wikimedia Commons.
While managing conditions related to their own aging process, many older adults assume caregiving responsibilities. In fact, about half of all individuals aged 55–64 spend an average of 580 hours per year caring for family members (Johnson & Schaner, 2005a).

Großmutter mit drei Enkelkindern, signiert Waldmüller - Ferdinand Georg Waldmüller (1793-1835).
Public domain via Wikimedia Commons.
Grandparents may have primary responsibility for raising grandchildren. About 2.5 million grandparents have responsibility for raising one or more grandchildren within the same household (U.S. Census Bureau, 2009). Additionally, over 40% of grandparents in a custodial role are over 60 years of age (U.S. Census Bureau, 2010).

“The First Steps”. Georgios Jakobides (1853-1932).
Public Domain via Wikimedia Commons.
Most grandparents derive satisfaction from their role and interaction with grandchildren (Reitzes & Mutran, 2004; Uhlenberg, 2004).

The Naughty Grandson by Georgios Jakobides (1853-1932).
Public domain via Wikimedia Commons
With over 2.4 million custodial grandparents providing primary care, skipped-generation households—the absence of the parent generation—are currently the fastest growing type. Among the challenges are reductions in free time, limitations on housing options, increased demands on resources, and even situations where the retiree needs to return to work to support this new family situation.

Old food seller and his granddaughter Varanasi Benares India.
Photo by Jorge Royan. Creative Commons License. via Wikimedia Commons.
Grandparent caregivers have been called the “silent saviors” of the family.

Mohov Mihail (1819-1903). Grandmother and granddaughter.
Public domain via Wikipedia Commons.
As a result of longer life expectancy, many of today’s families are multigenerational. Parents and children now share five or six decades of life, siblings may share eight or nine decades of life, and the grandparent–grandchild bond may last three or four decades.
As Bengston notes, longer years of shared living may offer a multigenerational kinship network to provide family continuity and stability across time as well as instrumental and emotional support in times of need.

Franklin D. Roosevelt, Delano grandparents, uncles, and cousins in Newburgh, New York. Photo provided by Franklin D. Roosevelt Library (NLFDR), National Archives and Records Administration. Public domain via Wikimedia Commons
Georgia Mierswa is a marketing associate at Oxford University Press. She began working at OUP in September 2011.
The Encyclopedia of Social Work is the first continuously updated online collaboration between the National Association of Social Workers (NASW Press) and Oxford University Press (OUP). Building off the classic reference work, a valuable tool for social workers for over 85 years, the online resource of the same name offers the reliability of print with the accessibility of a digital platform. Over 400 overview articles, on key topics ranging from international issues to ethical standards, offer students, scholars, and practitioners a trusted foundation for a lifetime of work and research, with new articles and revisions to existing articles added regularly.
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The post National Grandparents Day Tribute appeared first on OUPblog.
By: KimberlyH,
on 2/14/2013
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By Georgia Mierswa
This Valentine’s Day-themed tech post was supposed to be just that—a way to show that all that sexy metadata powering the Oxford Index’s sleek exterior has a sweet, romantic side, just like the rest of the population at this time of year. I’d bounce readers from a description of romantic comedies to Romeo and Juliet to the three-act opera Elegy for Young Lovers, and then change the Index’s featured homepage title to something on the art of love to complete the heart shaped, red-ribboned picture.
I didn’t do any of these things. I got distracted. As it turns out, searching the word “chocolate” (“It is not addictive like nicotine but some people, ‘chocoholics’, experience periodic cravings”) reveals a whole smorgasbord of suggested links to delectable food summaries and from my first glimpse at the makings of a meringue, I was gone—making mental notes for recipes, stomach rumbling, eyes-glazing over. Mmm glaze.
In the end, my “research” was actually quite fitting to the season. Because, really, when it comes to Valentine’s Day in the 21st century, only a handful of things are reliable and certain—and almost all of them are made with sugar.

Best Mouthwatering Dessert Descriptions
Best Quote About Doughnuts…or Anything
“When Krispy Kremes are hot, they are to other doughnuts what angels are to people.”
– Humor writer Roy Blount Jr, New York Times Magazine
Best Etymology Entry
→ Snack was originally a verb, meaning ‘bite, snap’. It appears to have been borrowed, in the fourteenth century, from Middle Dutch snacken, which was probably onomatopoeic in origin, based on the sound of the snapping together of teeth… The modern verb snack, ‘eat a snack,’ mainly an American usage, is an early nineteenth-century creation.
Top 5 Favorite Random Food Facts
- Attempts to can beer before 1930 were unsuccessful because a beer can has to withstand pressures of over eighty pounds per square inch.
- Brownies are essentially the penicillin of the baking world.
- Boston is the brains behind Marshmallow Fluff.
- There is such a thing as the “Queen of Puddings” …and it sounds amazing:
→ Pudding made from custard and breadcrumbs, flavoured with lemon rind and vanilla, topped with jam or sliced fruit and meringue.
- Cupcakes are known by some as “fairy cakes”.
Best Relevancy Jump
The overview page for “cake”….
→ Plain cakes are made by rubbing the fat and sugar into the flour, with no egg; sponge cakes by whipping with or without fat; rich cakes contain dried fruit.
….leads to a surprising related link: “Greek sacrifice”
→ Vegetable products, esp. savoury cakes, were occasionally ‘sacrificed’ (the same vocabulary is used as for animal sacrifice) in lieu of animals or, much more commonly, in addition to them. But animal sacrifice was the standard type.
The Entry I Wish I Hadn’t Found:
→ Flaky crescent-shaped rolls traditionally served hot for breakfast, made from a yeast dough with a high butter content. A 50‐g croissant contains 10 g of fat of which 30% is saturated.
Best Food-Related Band Names
Best Overall Summary of What Food Is
→ Food is a form of communication that expresses the most deeply felt human experiences: love, fear, joy, anger, serenity, turmoil, passion, rage, pleasure, sorrow, happiness, and sadness.
Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
The Oxford Index is a free search and discovery tool from Oxford University Press. It is designed to help you begin your research journey by providing a single, convenient search portal for trusted scholarship from Oxford and our partners, and then point you to the most relevant related materials — from journal articles to scholarly monographs. One search brings together top quality content and unlocks connections in a way not previously possible. Take a virtual tour of the Index to learn more.
Subscribe to the OUPblog via email or RSS.
Image credit: Croissants chauds sortis du four. Photo by Christophe Marcheux/Deelight, public domain via Wikimedia Commons
The post Comfort food appeared first on OUPblog.
By: Alice,
on 12/12/2012
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By Georgia Mierswa
Ah, the holidays. A time of leisure to eat, drink, be merry, and read up on the meaning of mistletoe in Scandinavian mythology…
Taken from the Oxford Index’s quick reference overview pages, the descriptions of the wintry-themed words above are not nearly as simplistic as you might think — and even more intriguing are the related subjects you stumble upon through the Index’s recommended links. I’ll never look at a Christmas tree the same way again.
ICE-SKATING
In its simplest form dates back many centuries, [done] with skates made out of animal bones….
→ Sonja Henie (1912 – 1969)
Norwegian figure skater. In 1923 she was Norwegian champion, between 1927 and 1936 she held ten consecutive world champion titles, and between 1928 and 1936 she won three consecutive Olympic gold medals. In 1938 she began to work in Hollywood, in, among others, the film Sun Valley Serenade (1941)…
→ Sun Valley Serenade
… Such was the popularity of the Glenn Miller Band by 1941 that it just had to appear in a film, even if the story was as light as a feather…
YULE
…The name comes from Old English gēol(a) ‘Christmas Day’; compare with Old Norse jól, originally applied to a heathen festival lasting twelve days, later to Christmas…
→ Snorri Sturluson (1178 – 1241)
Icelandic historian and poet. A leading figure of medieval Icelandic literature, he wrote the Younger Edda or Prose Edda and the Heimskringla, a history of the kings of Norway from mythical times to the year 1177…
CHRISTMAS TREE
It is generally assumed that this indisputably German custom was introduced to Britain by Queen Victoria’s husband, Prince Albert, but this is only partly true. The British royal family had had regular Christmas trees since the days of Princess Charlotte of Mecklenberg Strelitz…But it was certainly due to active promotion by Victoria and Albert that the fashion for trees spread so remarkably fast, at least among the better-off…
– a nuclear missile onboard a submarine.
– a control room or cockpit’s panel of indicator lights, green (good) and red (bad).
FATHER CHRISTMAS
– …Gives news of Christ’s birth, and urges his hearers to drink: ‘Buvez bien par toute la compagnie, Make good cheer and be right merry.’
– There were Yule Ridings in York (banned in 1572 for unruliness), where a man impersonating Yule carried cakes and meat through the street.
→ Clement C. Moore (1779 – 1863)
…Professor of Biblical learning and author of the poem popularly known as “’Twas the Night Before Christmas,” published anonymously in the Troy Sentinel (Dec. 23, 1823), widely copied, and reprinted in the author’s Poems (1844). The poem’s proper title is “A Visit from St. Nicholas.”
WASSAIL
– A festive occasion that involves drinking.
– It derives from the Old Norse greeting ves heill, ‘be in good health’.
→ Christmas
… The date was probably chosen to oppose the pagan feast of the Natalis Solis Invicti by a celebration of the birth of the ‘Sun of Righteousness’…
SNOWMAN
(1978) Raymond Briggs’s wordless picturebook uses comic‐strip techniques to depict the relationship between a boy and a snowman who comes alive in the night but melts the next day….
→ Abominable Snowman
A popular name for the yeti, recorded from the early 1920s.
→ Yeti
A large hairy creature resembling a human or bear, said to live in the highest part of the Himalayas…
…comes from Tibetan yeh-teh ‘little manlike animal’.
MISTLETOE
– Traditionally used in England to decorate houses at Christmas, when it is associated with the custom of kissing under the mistletoe.
– In Scandinavian mythology, the shaft which Loki caused the blind Hod to throw at Balder, killing him, was tipped with mistletoe, which was the only plant that could harm him.
– ‘The Mistletoe Bough’ a ballad by Thomas Bayly (1839), which recounts the story of a young bride who during a game hides herself in a chest with a spring-lock and is then trapped there; many years later her skeleton is discovered.
→ Evergreens
A high proportion of the plants important in folk customs are evergreen — a fact which can be seen either in practical or symbolic terms. Folklorists have usually highlighted the latter, suggesting that at winter festivals they represented the unconquered life-force, and at funerals immortality.
GINGERBREAD
Cake or biscuits flavoured with ginger and treacle, often baked in the shape of an animal or person, and glazed.
→ Gingerbread
The gilded scroll work and carving with which the hulls of large ships, particularly men-of-war and East Indiamen of the 15th to 18th centuries, were decorated. ‘To take some of the gilt off the gingerbread’, an act which diminishes the full enjoyment of the whole.
GIFT
– …gifts have importance for tax purposes; if they are sufficiently large they may give rise to charges under inheritance tax if given within seven years prior to death (see potentially exempt transfer).
– A gift is also a disposal for capital gains tax purposes and tax is potentially payable.
– Friends, like kin, could be called upon in any emergency; they could be expected to display solidarity, lend general support, and procure co‐operation.
– Friends were therefore supposed to be alike: a friend was ideally conceived of as one’s ‘other self’.
SNOWFLAKE
The result of the growth of ice crystals in a varied array of shapes. Very low temperatures usually result in small flakes; formation at temperatures near freezing point produces numerous crystals in large flakes.
→ Ice crystal
Frozen water composed of crystalline structures, e.g. needles, dendrites, hexagonal columns, and platelets.
→ Diamond dust
Minute ice crystals that form in extremely cold air. They are so small as to be barely visible and seem to hang suspended, twinkling as they reflect sunlight.
Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
The Oxford Index is a free search and discovery tool from Oxford University Press. It is designed to help you begin your research journey by providing a single, convenient search portal for trusted scholarship from Oxford and our partners, and then point you to the most relevant related materials — from journal articles to scholarly monographs. One search brings together top quality content and unlocks connections in a way not previously possible. Take a virtual tour of the Index to learn more.
Subscribe to the OUPblog via email or RSS.
The post A holiday maze appeared first on OUPblog.
By: Alice,
on 9/7/2012
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By Georgia Mierswa
The New York office’s 13th floor conference room — a quiet, large space with no outside light — functions surprisingly well as miniature studio. Within a few hours of the film crew arriving, the office chairs and table have been removed, a green screen unfurled, camera, lights, and mic all assembled, and the Publisher of Scholarly and Online Reference is sitting in the spotlight, prepped for his interview. Things are running pretty smoothly. There’s been a small glitch with the equipment, but a new lighting piece has been ordered and is on its way. At least no one is wearing white (“it’s harsh on the face,” says the producer) or something stripy (“harsh on the camera”).

Damon Zucca, Publisher of Scholarly and Online Reference at Oxford University Press. Photo by Georgia Mierswa.
When I started as a Marketing Assistant for Online Products, my first assignment was to coordinate with a film company to develop four-five minute videos about each of our top online scholarly resources. The UK-based HobsonCurtis production team fit the bill exactly. They had already worked with Oxford to create a company video, and their work was high quality, creative, and accessible. Since our initial meeting, the online marketing team has commissioned nearly a dozen projects and completed two full-length videos, the most recent of which features Oxford’s new discovery service the Oxford Index.
Before the shooting even begins for a video like the Oxford Index promo, our to-do list looks something like this:
- Brainstorm with the team to decide which voices and perspectives are most important in shaping the film. What story do we want to tell? Who are the key players?
- Communicate this story in a meeting with Florence Curtis (Producer) and James Hobson (Editor) to get them on board with our vision. Set up a schedule with appropriate deadlines.
- Send them the web address, key facts, and any other materials to familiarize them with the online product, so they feel as comfortable talking about it as we do.
- Seek out Oxford staffers involved with the product, international scholars, and librarians with a passion for digital publishing and invite them to participate. Stress to the participants outside Oxford that they have no obligation to promote Oxford’s products — we just want them to talk about what they know!
- Schedule the participants who accept (by far the most time-consuming step, but nit-picky organization now is better than a chaotic, stressed-out crew on the day of filming. I’m just guessing…).
- Block off a location in the New York offices for a week of filming. Notify all key staff that they may see a cameraman walking around and not to worry. This is not for a reality TV show.
- Plan out the filler shots (i.e. students working at computers in the library, staffers in discussion at an editorial meeting) to intersperse between interviews. Book those locations.
- When the week of the shoot rolls around, take a deep breath, keep an eye on your Blackberry for last minute changes, and make sure everyone is comfortable and relaxed. A happy interviewee is a good interviewee. The best, according to Florence, are not only experts in their field, they’re also openly passionate and enthusiastic about sharing their “world” with an audience.
This whole process takes one to two months and is really only the groundwork for the creative stages of the project. Once the interviews have been completed, Florence and James put all the various sound bites together and come up with a ‘rough cut’ of the video. “Soundbites are weaved into a full script to complement key messages,” explained Florence. “We normally opt for opinions rather than facts and stats, but we also look for sections that are delivered well, with energy.”
Once the narrative is clearly outlined, that’s when the really polished pieces are added in, including screenshots of the web pages, a professional voiceover, and graphical representations of site features, like this:

A screengrab from the Oxford Index teaser.

A screengrab from the University Press Scholarship Online video.
Our team can feel free to give feedback, alter the order of shots (as long as it doesn’t compromise the story structure), or make edits to the voiceover script. Typically these changes are minimal. After months of prep work, the crew and our staff are almost always on the same page. If the video is clear and conveys the key messages about the product and its purpose, we consider it successful.
After the final sign off from our team’s director, we’re good to go! The video’s off to YouTube, OUP.com, our Twitter feed, and more. The sky’s the limit.
Full length videos:
University Press Scholarship Online
Click here to view the embedded video.
Oxford Index
Click here to view the embedded video.
Mini video projects:
University Press Scholarship Online for Librarians
Click here to view the embedded video.
University Press Scholarship Online for Partners
Click here to view the embedded video.
Oxford Index Teaser
Click here to view the embedded video.
Oxford Scholarly Editions Online
Click here to view the embedded video.
Damon Zucca, Publisher of Scholarly and Online Reference, reviews his notes before the interview: “We always prefer natural conversation,” said Florence (right) “and no scripting, as this can be a little contrived.”

Damon Zucca, Publisher of Scholarly and Online Reference, with Florence Curtis, Producer at Hobson Curtis. Photo by Georgia Mierswa.
A graduate of Hamilton College and the Columbia Publishing Course, Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
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Image credit: Close-up shot of a lens from high-end DV camcorder. Photo by TommL, iStockphoto.