This Oxfam spot was plugged here a couple years back, but I only discovered it and couldn’t resist sharing again, along with some details about how it was made. The piece is by the British duo of Benji Davies and Jim Field, who operate as Frater Films and whose piece The Year of the Rabbit appeared on the Brew last month.
The PSA is anchored by a well developed visual concept that emphasizes the contrast between black-and-white characters and the colorful sounds they emit. The characters were animated in After Effects, while the sound patterns were made from rubber stamp prints that were colored digitally. Examples of the stamps can be seen on the Frater Films site. All aspects of the spot are smartly conceived including the sound and music design of Stuart Earl.
(Thanks, Gabe Swarr)
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Post tags: After Effects, Benji Davies, Frater, Jim Field, UK