
This morning, over a cup of coffee, I discovered that Chris Oatley had sent me a link to the most amazing TV Commercial for Flea Market Montgomery.
It just so happens that today is my Birthday, and Chris unknowingly gave me one of the greatest gifts a person can give.
What makes this video so special is that within just a few seconds you find yourself shaking your butt to someone telling you to come on down and buy a couch for your living room. Flea market owner Sammy Stephens lets loose the funky beats and slides into a 2-minute rap with repetitive and simplistic lyrics, accompanied only by a “dad” dance and pure charm.
So far, I haven’t been able to resist replaying the commercial, and I think the song is going to end up on my iPod.

What does this have to do with Illustration?
Aside from the pure entertainment and joy that I receive from this guilty pleasure, I want to share with you the deeper reason that I feel inspired by this video.
It’s rare to witness somebody letting it all hang out like Sammy Stephens does, and such a sight can be a reminder of how much fun you could be having with your artwork and your business. If you want to evolve, you have to be willing to make a fool of yourself, be bold, and take risks from time to time.
I’m not recommending that you record your own rap video, but I am suggesting that you consider ways that you can open up and let your personality shine through. Not only will this result in greater happiness, but it will also make you a more original, intriguing, and memorable artist.
For me, this video inspires several important questions:
Are there ways that I can improve my art or my business by having more fun?
How can I make my business more personal?
Can I get away with playing this song at my wedding?
I hope you find something inspiring, or at least enjoyable, in this video. I know I did. In fact, I’m going to watch it again right now.
How do you instill your business with your own personality and style? Please share your thoughts in the comments section.
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(Illustration by Frank Hansen)
Do you sometimes feel like you’re creating beautiful artwork that nobody is seeing?
One important thing to remember is that there are a lot of Illustrators out there competing for the attention of Art Directors and other potential clients. This is compounded by the fact that there may be a good number of artists who work in a style and market that is similar to yours. For this reason, it’s especially important to be “unique”.
No matter how impressive your work is, it won’t do you any good if no one is paying attention. That’s why it’s so important to think beyond your art when promoting yourself.
So, how do you stand out from the crowd?
There are many ways to be remarkable. Some approaches are commonly used, and some are less so. For the sake of encouraging you to think outside your portfolio, here’s a list of ideas that might help you to figure out how to distinguish yourself from the rest:
Develop a unique style.
Be innovative.
Be bold.
Be consistent.
Make a splash.
Make connections.
Comment on blogs.
Be a resource.
Be a character.
Make news.
Enter competitions.
Start a community.
Start a podcast.
Publish your own book or comic.
Create art in public.
Be controversial.
Make people laugh.
Help people learn.
You get the idea. Some of these approaches can be directly tied in with your art, and some simply involve reaching out and making waves in the larger Illustration community. Are there some things in this list that might work for you? I encourage you to visualize what you’d like to achieve and try to come up with some creative ways to meet these goals.
What’s your experience? Please share your thoughts in the comments section.
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10 Comments on How to Stand Out and Be Noticed, last added: 2/4/2010
Are you working on any of your own personal art projects, or just giving all your energy away to your clients?
If you’re like many Illustrators, chances are you’re not making personal work a priority, and your creative self-expression and freedom is being sacrificed for the sake of running your business.
This is understandable, because the demands of a career in freelance Illustration or Design require a seemingly endless supply of time and effort, leaving you with little to keep for yourself. The thing is, neglecting to work on your own projects can have a negative impact on your creativity, your inspiration, and even the quality of your work.
The good news is that it’s never too late to start, or restart, your own personal projects and tap into the following benefits of creating art for art’s sake.
Freedom of Expression
Pursuit of Creative Vision
Personal and Artistic Growth
Inspired Work for Your Portfolio
Alternative Source of Income
Development of Skills and Techniques
Exploration of New Ideas
Remember the days before you were a “professional artist”?
You probably enjoyed all of the benefits listed above, and more. Isn’t that what made you want to create art for a living. The challenge now is to hold on to all of these rewards while working to please your clients and executing the daily tasks of running a freelance career. If you can manage to set aside the time to focus on your own personal Illustration projects, you will be a more inspired, productive, and satisfied artist.
Are you working on any personal projects? Please share your thoughts in the comments section of this post.
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12 Comments on The Importance of Personal Projects, last added: 1/26/2010
You love your art.
Chances are, you’ve been doing it since you could hold a crayon, and there’s nothing that fulfills you like hiding away in a corner and creating your next masterpiece. There’s no doubt that you love being an artist, whether you draw, paint, collage, sculpt, or cut paper.
But how do you take that thing that you love to do so much and make a living doing it?
The answer is simple: You have to start treating it like a business.
I apologize if this answer doesn’t turn out to be the golden ticket you hoped it might be, but the fact of the matter is that you have the power to turn your hobby into a career. All you have to do is take it seriously and start acting like a creative professional.
What does this mean?
It means that no one is going to do it for you. It means that you have to decide once and for all that being an Illustrator or Graphic Designer is what you were meant to do. It means that you have to make it your full time job even before you get your first client.
You probably already think about art a good portion of your day, so now you’ve got to turn that passion into action by researching the industry, building your portfolio, launching your website, getting serious about self-promotion, and calling yourself a professional Illustrator before anyone else does. Start a blog, participate in an online community, join or start a local critique group.
Even if you still have a “day job”, pretend that Illustration is your main gig, and pursue it as if your life depends on it, because in a way, it does.
If you’re reading this, then you might be standing on the threshold, peeking over the edge, wondering how to begin.
It’s time to take your first step towards being a creative professional.
…
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3 Comments on How to Turn Your Hobby Into Your Business, last added: 1/22/2010
Escapee Speaks:
How to Find Your Own Style
Do You Take Enough Chances?
Or, do you find yourself working from a place of fear when creating an Illustration or a Painting? Are you afraid of making mistakes, bad choices, or wrong turns?
If so, today I encourage you to take renewed ownership of your work, and steer it in any direction you choose. Remember that it all comes from you. Remember that you only have this moment to create the way you have always dreamed of creating. Give yourself and your art the greatest gift of all by taking chances, pushing limits, and breaking rules.
Be reckless.
Be bold.
Be brave.
After all, that is how personal styles are truly created.
By declaring yourself an explorer, you will allow yourself the freedom to live within your work, and to let your personal truth rise from it in the form of inspiration and beauty.
Nothing will please you more.
Escapee has spoken.
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Be Willing to Destroy Your Work
Creating for You
How to Do Anything You Want
Fear of Failure
Read More Escapee Speaks Creativity
Who is this Escapee guy anyway?

Last night, I attended the wedding of my best friend.
He’s been a brother to me for 15 years, and it was amazing just to watch him get married to the love of his life, and to see him shake his booty till the break o’ dawn and have the time of his life.
In order to share this experience with him, I had to tear myself away from my work and fly down to San Diego for the weekend, and while it’s always an effort for me to step out of the studio and play in the real world, I am often quickly reminded of how fulfilling it is to do just that.
There is nothing better for you than to experience the real joys and passions of life.
So, in addition to pouring your soul into your work as a creator, today I wanted to encourage you to remember the importance of putting things aside for a moment in exchange for a breath of fresh air, a cup of coffee with a friend, a stroll down memory lane, a walk in the ankle-deep water of the ocean shore, or anything else that fills you with the light of life.
We must remember that we are human, and that we have basic, spiritual needs that can only be met by opening ourselves to the breath of the universe and making room in our hearts to sow the seeds of our own happiness.
Escapee has spoken.
What is YOUR experience with this practice? Please share your thoughts in the comment section below.
Read More Escapee Speaks Inspiration
Who is this Escapee guy anyway?

Do you want to know how people become Illustrators and Musicians and other professions that many people dream of becoming?
They do it.
What does this mean?
This means that the only difference between those aspiring to be something and those actually acting out those desires is a declaration made in their hearts and acted upon. In other words, if you want to achieve a certain goal, you must decide once and for all that you are going to do it and not take “No” for an answer. There are many Illustrators out there right now less talented than you getting the jobs that you would probably love to have, because they are doing it.
You must become obsessive about it.
You must research all you can and soak it up and eat it for breakfast.
You must make it a part of your identity.
You must make a change within yourself, from saying “I want to be _____ some day.” to “I am _____.”
This is not just a motivational message. This is a real truth that you can put into action right now. The only thing stopping you is your perception of yourself as less than what you want to be. If you take this small step today, you are already closer to reaching your dreams than you were a moment ago.
Escapee has spoken.
What is YOUR experience with this practice? Please share your thoughts in the comment section below.
Read More Escapee Speaks Inspiration
Who is this Escapee guy anyway?

That was great! Thanks for sharing your Mini Mall Rap gift.
Hope you have an awesome day – Happy Birthday :)
You’ve got to check out http://ilovelocalcommercials.com/
Two guys who love low-budget commercials and make tongue-in-cheek versions for all kinds of small businesses. Absolutely fantastic videos. Maybe an opportunity for good humored yet shameless self-promotion for the discriminating illustrator there too.
That was an absolute killer! I have this terrible urge to head straight for Flea Market Montgomery and buy 15 couches and 26 chairs!
Your main point was right on, Thomas: a willingness to play the fool is not only liberating, it creates goodwill. I’ve been acting foolish for many years– I speak with authority… : )
Now I’m gonna have that tune going thru my head for the rest of the day– thanks a lot! (Happy Birthday!)
Sammy rocks. I mean raps! Either way, that really is a great commercial. He’s spot on with his lyrics. “I’m a flee market that’s like a mall.” SIMPLE, catchy, and fun. The best part is you’ll remember it. Thanks for the suggestion to keep your own web presence the same way. Keep it simple and memorable because in this micro millisecond word of catching a customer’s eye, branding has become so important.
Thanks Mark. I had that song in my head all day, but that’s probably because I watched the video about 20 times. I’m glad you saw the deeper ideas in the commercial as well.
That is awesome! Did anyone happen to see the Cleveland version?
This post did remind me of something that happened to me lately while drawing in a coffee shop. I can’t remember exactly what it was that I drew (maybe a goose, I’ve been drawing a lot of geese lately) but I surprised myself with the way it came out and got me cracking up. The more I draw the more enjoyable it gets.
There was a guy at my church growing up that had a mental disability but sometimes I would be walking around after the church service and he’d be in this room where they had childrens services and he’d be playing the piano and having such a great time. I still remember him playing his heart out and being so happy. He was pretty good at piano too!
Thanks for bringing back those memories.