Written By:
Charlotte Williams and Philip Stone
Publication Date:
Fri, 30/09/2011 - 08:40
Children’s books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in this area.
According to Nielsen BookScan figures presented at yesterday’s Bookseller Children’s Conference, the total consumer market was down 3.5% year on year to 16th July. Across the entire TCM, fiction sales were down by 7% to £210m, with non-fiction sales down by 2% to £376m.
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