By: Karen Cioffi,
on 2/25/2015
One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.I’ll call the subscriber John Doe for this article.The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them.The first thing
By: Karen Cioffi,
on 11/26/2014
This power-packed marketing strategy involves sprinkling links throughout your emails. The idea is to make sure your CTA link is not just at the end of your email. You need one or two earlier on, for those readers who don’t read to the end of the content. It’s important to give them the opportunity to see your links by having another one or two within the email. A lot of readers are ‘skim
By: Karen Cioffi,
on 9/1/2014
I’m always reading marketing blogs and one of my favorites is HubSpot.com. In a recent post on ‘squeezing more conversions out of our blog,’ the author offered some interesting tips on doing this – four tips actually. 4 Blog Conversion Tips 1. Get a “subscriber banner” up on your website. I really like this idea because it’s immediately visible, front and center when someone lands on your
