October
marks the launch of Auntie Anne’s Bookmark fundraising campaign to benefit First Book. The month- long effort, illustrating Auntie Anne’s commitment to community giving and improving literacy, offers Auntie Anne’s customers the opportunity to donate $1 to First Book in exchange for a keepsake bookmark. The bookmark also includes a coupon for $1 off the next purchase.
To make a local impact, the proceeds raised through the bookmark campaign will benefit communities of Auntie Anne’s participating stores. Participating stores have been matched up with low-income schools and programs registered with First Book, and proceeds will enable these schools and programs to purchase books on the First Book Marketplace. So visit your local Auntie Anne’s store today, enjoy a delicious pretzel and help support First Book and the programs we serve.