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Will Sweeney is an illustrator who creates prints, comics, clothing and toys for his own label Alakazam in London co-run with Ayako Terashima.

Two of Will’s intricate mysterious drawings, “Shanalorm and Purposemaker,” are explored in detail in this short video:
Will’s artwork and characters have been adapted in two and three dimensions as animated music videos and short pieces such as a segment on Yo Gabba Gabba.


A video that Will designed and directed for Das Pop, “The Game”:
“The Parachute Ending” is a video for Birdy Nam Nam directed by Steve Scott, using Will’s designs:

You can see more work from Will on his agency Big Active’s website.
