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Today we present the first of what we hope will be an ongoing series of Ypulse case studies that examine new and noteworthy youth-targeted campaigns. For our inaugural case, we dive into the timely topic of virtual worlds and real retail by... Read the rest of this post

I just finished "Grief Girl", by my fantabulous Aussie friend Erin Vincent. It's a must read and I'm not just saying that because I love the girl. It's a searing, honest, beautifully written account of overwhelming grief after parents were killed by a speeding tow truck while crossing a road - when Erin was all of 14.

It's a brave book, written by a funny, brave and wonderful woman. If you're in the NYC area, Erin is going to be signing books at Barnes and Noble in Greenwich Village (Ave of the Americas at 8th Street) at 7:30 on Wednesday March 21st (that's this Wednesday). I'm going, so hope to see you NYC peeps there!

Another fab book I read was Tamar by Mal Peet, who is becoming one of my new favorite YA authors. It's about two British operatives who parachute into Holland to help the Dutch resistance during the "Hunger Winter" in 1944. Highly recommended.

Oh! And I'm so excited...my daughter was complaining about how she didn't have any good books to read so I went to my bookshelves and pulled out my 1937 original printing copy of "Ballet Shoes" by Noel Streitfield. The book originally belonged to my aunts Barbara (Garrison, a children's book writer and illustrator) and Marilyn, (one of the first female photographers at Magnum, with photos on the cover of Newsweek, who then decided to become a Buddhist nun later in life) and read it multiple times as a kid. I read her the first chapter and now she's engrossed in it. Don't you just love when your kids find joy in books you adored as a child?