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Authors Afterburner is the post-game show where we get to talk about whatever’s on our minds. Please note dear listener that this is not the regular Authors Access show and we don’t promise anything much except to present our news and views of interest to authors and publishers. So let’s light the afterburners and see what’s on our minds tonight….
Irene and Victor consider the firestorm surrounding the new FTC guidelines about bloggers and product reviews. Irene cuts through the hype to deliver a thoughtful consideration about what it all means.
Authors Afterburner is the post-game show where we get to talk about whatever’s on our minds. Please note dear listener that this is not the regular Authors Access show and we don’t promise anything much except to present our news and views of interest to authors and publishers. So let’s light the afterburners and see what’s on our minds tonight….
Tyler and Victor consider whether the conventional press release is dead in the era of New Media and if so what to do about it. This discussion was inspired by the latest issue of Book Marketing Expert Newsletter.
