How's that for a headline? If I had a fool-proof answer for that question, I would not be a freelancer anymore. I would be a wealthy man living on an island somewhere, visited by streams of publishing disciples.

That said, novelist and uber-blogger Cory Doctorow just published 17 hints to getting bloggers to pay attention to you. It's great advice, and it seems perfectly tailored to helping publishers learn how to build book publicity on the Interwebs.

I can think of lots of book and literary sites that break these simple rules, especially the rules about how to create easily link-able content. A slapdash site with frames, flash, and a lack of individual permalinks makes it very difficult for a blogger to write about specific parts of your site.

Read them all!

"Have a link for everything. Don't have a single page with ten items on it. Blogging a link to the top of your fifty-screen-long page with a blurb about something halfway down generates 200 e-mails from readers who can't find the referenced item."

 

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Manuel Ramos

COLORADO
There are at least six Latina/o novelists who are Colorado based. Here are very brief summaries about five of them, in no particular order.



Abelardo Lalo Delgado
Lalo Delgado is best known, of course, as a premier Chicano poet (he passed away in 2004). Stupid America, a brilliant and succinct exposure of racism and its painful legacy, is a masterpiece of literary accomplishment, Chicano or otherwise. His one novel, Letters to Louise, is not as well-known but it does have a solid reputation and I think it deserves a broader audience. The book was published by Tonatiuh-Quinto Sol International in 1982, and copies can still be found in unique book stores and online. One of the gems of my sprawling library is a copy of this book in excellent condition with a very personal and friendly author's autograph. I noted in an earlier review that the novel "tells the story of a man struggling with the contradiction of a good person involved in a moral dilemma, an ordinary person making complex choices in order to live the life he thinks he should."

Alan Cheuse, in the New York Times, said: "The narrator of Delgado's novel is a middle-aged Chicano poet/social worker/administrator named Santiago Flores. His job as an expert on the problems of migrant workers takes him across the Southwest, and his search for himself carries him back into the world of his childhood. In the warm, slightly wacky letters that he writes to an unknown correspondent --possibly you? possibly me? -- there's a touch of Whitman and also a swatch of Cantinflas, and finally a great and appealing personality, a new and attractive voice. By peering over Abelardo's shoulder you may catch a glimpse of yourself in his highly polished Chicano mirror."

Gene Guerin
Gene Guerin's debut novel, Cottonwood Saints (University of New Mexico Press, 2005), won the Premio Aztlán and the Mountains and Plains Regional Book Award for Adult Fiction. I reviewed this book for La Bloga, where I noted that the "author says in the book's Acknowledgments that Cottonwood Saints is a work of fiction but it is based on forty handwritten pages of reminiscences by his mother, Margaret Ortega Guerin. Without her memories there would be no book."

I also said: "At its heart this book is about the essential strength and dignity of hard-working, unpretentious people. In that way this book compares favorably, in tone, depth and sweep, to Luis J. Rodriguez's family saga of steelworkers in Twentieth Century Los Angeles, Music of the Mill (Rayo, 2005). The New Mexican rural poor of Cottonwood Saints overcome hardship and tragedy; raise families and provide for their children against all obstacles, natural and man made; they love, hate and disappoint; they overcome or succumb, yet they manage to leave something to pass on, something to cherish, in the same ways as Rodriguez's urban working class characters also survived and endured. They lived stories that cried out to be told."



Mario Acevedo
Mario Acevedo has staked out the Chicano-private eye-war vet-vampire turf and made it his special place. His first two books of a projected three book series have entertained and amused readers across the country. La Bloga has featured Acevedo several times -- interviews, reviews, and he did a guest post for us, too -- and at this point we eagerly wait for his next piece in the series. The first, Nymphos of Rocky Flats (Rayo, 2006), garnered this praise from La Bloga's Daniel Olivas:
"Acevedo gleefully debunks vampire lore and creates new rules of the game with a bit of romance thrown in for good measure. In the end, The Nymphos of Rocky Flats delivers fast paced fun topped off with wry humor and dead-on social commentary. One wonders who will play Felix Gomez in the screen adaptation."

His second, X-Rated Bloodsuckers (Rayo, 2007), also received rave reviews, including this from La Bloga's Michael Sedano:
"X-Rated Bloodsuckers will make an excellent, if perhaps ironic, gift for Easter. Harper Collins’ Rayo imprint has the novel scheduled for a March 2007 release. Outright hilarity in places, downright revulsion in others, e.g. rat chorizo and coffee mixed with Type B, and an involving yarn make it a standout. Hopefully, a recipient won’t be superstitious, but at any rate, the engaging character of Felix Gomez will win you as many friends as you give copies to."

The third Felix Gomez book, The Undead Kama Sutra, is set for a March, 2008 release.



Lynda Sandoval
Lynda Sandoval is a former police officer-turned fiction writer with fourteen book sales to her credit.

Sandoval writes women's fiction for HarperCollins Rayo; romance for Silhouette Special Edition; romantic suspense for Silhouette Intimate Moments; and young adult novels for Simon & Schuster.

Her books have won awards such as the 2000 Rising Star, the 2002 Golden Quill, and the 2002 Beacon—all sponsored by regional chapters of Romance Writers of America. She was also a finalist in the 2002 Booksellers Best, and a two-time Romance Writers of America Golden Heart finalist prior to selling.

Her novels include Chicks Ahoy (Simon & Schuster, 2006); Unsettling (Rayo, 2004); and And Then There Were Three (Harlequin, 2003). She also wrote True Blue: An Insider's Guide to Street Cops for Writers (Gryphon, 1999).



Aaron A. Abeyta
A few weeks ago I interviewed Aaron A. Abeyta and offered some comments about his debut novel, Rise, Do Not Be Afraid (Ghost Road Press, 2007). Abeyta's interview is worth looking at if you haven't read it yet. For example, here is his take on being a storyteller:

"I learned early on, mostly from my abuelo, that a story is a living thing. I don’t ever remember hearing a story that began at A and ended at Z. I didn’t grow up with typical plot structures as a model. My mom didn’t read Mother Goose to me, or anything of the sort. I tell people that and they look at me like I was abused, as if to say that my parents not reading to me was some sort of 20th century crime. I never felt deprived, however. Everyone around me told great stories, and those were my bedtime stories. For example, my abuelito would tell a story and then a few weeks later I would hear the same story from the sheepherder and they were remarkably different, yet essentially the same. The teller of the story was always the heart, the information the blood and the listener the soul. I try and remain true to this model, not only in the novel but in all my writing. I guess my people were born of circles because that’s the way we still communicate."

Abeyta teaches English at Adams State College in Alamosa. He also has published two poetry collections, As Orion Falls (Ghost Road Press, 2005), and Colcha (University Press of Colorado, 2000). Colcha won an American Book Award and the Colorado Book Award.

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Manuel Ramos






Aaron A. Abeyta is a Colorado native and professor of English at Adams State College. For his collection, Colcha (University Press of Colorado, 2000), Abeyta received an American Book Award and the Colorado Book Award. Abeyta's other titles, both from Ghost Road Press, are a collection of poetry, As Orion Falls (2005) and a novel, Rise, Do Not Be Afraid (2007). Abeyta is also the recipient of a Colorado Council on the Arts fellowship for poetry. He lives in Southern Colorado where he can remain close to his family and culture, both of which greatly influence his work. Abeyta was born in 1971.

I recently met Aaron through the auspices of El Laboratorio, an exciting new literary project featuring several Colorado-based writers, and he agreed to answer a few questions for La Bloga. Now that I have read his novel I am even more pleased that I was able to do this interview. I think Aaron is a talented writer and that his voice is unique and adventurous: very much Southern Colorado (El Valle de San Luis, actually), and very much in touch with the passions of the Valley gente.

One reviewer of your novel said that the prose is "beautifully rendered" and that each chapter stands alone as a long poem. I agree about the beautiful prose. Do you think of your book as poetry? And I guess I am curious about why a poet would write a novel.

I never considered the book to be poetry, but I did make a very conscious effort to make the book image driven and lyrical, both of which are two of the building blocks of poems (and fiction too, at least the fiction I like to read). So, in that regard, I guess the book has qualities of poetry.

I think it’s a bit odd, however, that the reviewer stated that each chapter was a long poem; that was not my intent at all, but I can’t say that I was upset by those comments; I took it as a compliment.

As for why a poet would write a novel, that’s a very good question. I don’t really know, definitively that is. I do know that I sat down to write one day and it came out as prose (which is typically the way I begin all my poems, i.e. long hand, full margins, get all the ideas down and then go back and cut and cut). The difference this time was that I pretty much left the cuts out of it and went back the next day and wrote another chapter. All in all, I wrote a chapter each day and the novel actually wrote itself, sort of consuming my every thought. I literally dreamed about sequences and characters. I just followed the impulses that came to me. The reviewer mentioned that the village was the character; she alluded to Faulkner in this regard. It was the village of Santa Rita that got me writing in the first place. It is a real place that I loved as a kid; you can’t go there now without permission. The place is completely private and the road in is locked shut by an iron gate. When I saw the gate I knew what I wanted to write about, but the particulars seemed to somehow take care of themselves.

Another reviewer compared your novel, favorably, to Gabríel Garcia Márquez,noting that Santa Rita, the setting for your book, reminds one of Macondo, García Márquez's fictional Colombian town. I was taken by the elaborate levels of characterization, the creative imagery, and the non-linear approach to the narrative. Where did all this come from? In other words, what is the inspiration for your style of writing?



I learned early on, mostly from my abuelo, that a story is a living thing. I don’t ever remember hearing a story that began at A and ended at Z. I didn’t grow up with typical plot structures as a model. My mom didn’t read Mother Goose to me, or anything of the sort. I tell people that and they look at me like I was abused, as if to say that my parents not reading to me was some sort of 20th century crime. I never felt deprived, however. Everyone around me told great stories, and those were my bedtime stories. For example, my abuelito would tell a story and then a few weeks later I would hear the same story from the sheepherder and they were remarkably different, yet essentially the same. The teller of the story was always the heart, the information the blood and the listener the soul. I try and remain true to this model, not only in the novel but in all my writing. I guess my people were born of circles because that’s the way we still communicate.

As for the imagery and characterization, the imagery has always been a matter of paying attention to things around me, little things. I specifically look for things that most people wouldn’t notice and make a mental note to somehow use that somewhere in my writing. The characters, many of them, were based on real people, but a lot of them were dreamt or hybrids of classical literary figures and real people. For example, and I hope I don’t tip my hand too much with this, Nomio is based on some very real people in my life, but the name Nomios is another name for Hermes. Apollonio is Apollo, but he is also human in that some of his characteristics are based on people I grew up around. All in all, every name, well most of them anyway, are allusions to real, literary, religious or historical figures. The names were my way of developing characters that were already familiar but without making them too obvious; they were also a way of paying tribute to all of my influences. Sorry for the long answer. I got carried away.

I think the novel is complicated in the sense that the layers of characterization and interwoven stories require a reader's undivided attention and a commitment to pay attention to the details. This is not a criticism. I think your cast of characters at the beginning of the novel hints that you may agree with me. Do you?

The cast of characters at the beginning was not really my idea, per se. My publishers wanted a family tree, like the one that Gabriel García Márquez used at the beginning of 100 Years of Solitude. The problem, however, was that the characters weren’t from the same family. There would have been about 6 or 7 family trees. As a compromise we decided on the cast of characters option. If it would have been up to me, and in the end I guess it was, I think I would have left the character list out, but since the names of the characters are very traditional and therefore not common we (the publishers and myself) agreed that we should provide some sort of assistance to the reader. I know that one reviewer took exception with this and even hinted at there being too many characters for such a “thin” book.

To answer your question though, I really did want the book to be accessible on a lot of levels. I wanted each story to stand on its own but also to be part of a bigger whole. I wanted allusion to play a major role in the book, but I didn’t want the reader to feel obligated to look everything up. Therefore, yes, I suppose the book is complicated, but I would also hope that on the most basic level it is also as simple as listening to a story being told.
________________________
Aaron's website is www.aaronabeyta.com. He wanted me to make sure folks know that his books can be found at bookstores, through Ghost Road Press, and at online outlets such as Amazon and Barnes & Noble.

Thank you, Aaron.

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Abiquiú Studio Tour
There’s a nice article (Georgia On Their Minds) in Lexus Magazine (yes, that Lexus) about the annual Abiquiú Studio Tour, a unique art festival in the heart of New Mexico. Each October for the past 13 years the collective of more than 60 artists opens its work spaces and homes to visitors who are bound to be charmed by the wide-ranging vision and diverse mix of painting, etching, sculpture, weaving, and many other formats. Included in the article are short interviews with several of the artists such as Leopoldo Garcia, described as “a ponytailed Vietnam veteran with a linebacker’s build and a voice that rasps and burbles like a cabin-cruiser at low tide,” and Barbara Manzanares, a weaver who says that her mother always told her “if you learn to weave you’ll never be hungry.” October is one of the best months to spend time in New Mexico and this festival sounds like a perfect way to spend that time. Abiquiú and the Ghost Ranch are indelibly linked to Georgia O’Keeffe as the places where she found inspiration and solace. You can read more by jumping to this link.

José Latour on Selling Culture
The International Association of Crime Writers’ website now offers articles by members. Included in the lineup is an article by José Latour, entitled The Influence of Promotion on the Entertainment and Cultural Markets. Here are a couple of paragraphs from the article:

“Ninety- and one-hundred-year-old copies of newspapers and magazines from the U.S., France and Spain prove that books were reviewed frequently, but publicity and advertising were almost nonexistent. Until the 1910s, perhaps the 1920s, the number of copies a book sold and the attendance at cultural events were mostly the result of reviews and word of mouth. Most publishers saw themselves as purveyors of culture; they didn't want to lose money, but making money was not their raison d'être. Bookselling was considered a very dignified way of making a living.

“A hundred years later books are merchandise in the marketplace. In fiction and non-fiction alike, publicity and advertising are determinant. In mass-market fiction, promotion is indispensable. The big chain stores have a single purpose: to make money. Independent publishers and booksellers, among whom, it seems, many idealists continue to exist, also depend on good- and best-sellers to survive.”

The entire article is here.

Rocky Mountain Book and Paper Fair
The 23d Annual Rocky Mountain Book and Paper Fair will be held at the Merchandise Mart in Denver on August 3 and 4. Over 75 dealers will have on hand “an outstanding collection of books and vintage ephemera for sale” including maps, art and photographs. The press release notes that some of the items on display or for sale include first editions of John C. Fremont’s report of his first three expeditions and his role in the conquest of California (sounds like right up your alley, Sol); L. Frank Baum’s Glinda of Oz; John Arrowsmith’s map of the Republic of Texas, John Steinbeck’s Of Mice and Men; and Dr. Seuss’ How the Grinch Stole Christmas. Get many more details here.

Later.

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