Thanks, Shelli, for hosting this leg of the tour. Shelli asked me to talk about marketing my books. In particular, she asked what the differences were between marketing nonfiction books for a small niche and the type of marketing needed for fiction.
Whew! What a great question.
For me, the principals of marketing are the same, whether you are marketing a small educational title to a specific niche, a children’s nonfiction advice book, or even a mainstream trade novel. These principles include:
· Know Your Market: Regardless of whether you are marketing a novel for teens of a nonfiction book for educators, you MUST know your market. Not only who may read your book, but the specifics about what your particular audience may be looking for from your book. Wonder the bookstores, picture exactly where your book fits on the shelf. Ask your specific audience what they are hungry for – what kinds of things are possibly missing from the market right now.
In addition to knowing your primary market, know your secondary and tertiary markets as well. While these are certainly easier to identify in nonfiction, they exist in fiction as well. With YA for example, your primary market may be Teens, with a secondary market of adults interested in YA novels, and a tertiary market of both teachers who teach stories like yours, and writers who write similar genres.
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By: Shelli,
on 2/23/2011
Blog: Faeriality (Login to Add to MyJacketFlap)
JacketFlap tags: gifted children, christine fonseca, 101 success secrets for gifted children, emotional intensity, Add a tag
Last month, my daughter got into the Discovery gifted program at her school. And, I must say she seems to be doing better. She is such an awesome kid - so smart - smarter than me. But she is so intense. her feelings are all over the place.
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Excellent post!
Christine is brilliant, and I LOVE her!! :-)
Shelli, Thanks for bringing in Christine!
Christine, thanks for the wonderful tips on marketing NF. I'm writing several picture biographies and this is so helpful!
Great post--thanks for the NF perspective!
It doesn't surprise me that Christine has such excellent tips! Thanks so much for sharing ladies :)