The new device will use Samsung's Galaxy Tab 4 hardware to better compete against the Apple iPad and Amazon Kindle.
(Bloomberg) -- Barnes & Noble Inc.'s Nook e-reader business, renewing efforts to challenge Amazon.com Inc. and Apple Inc., is teaming up with Samsung Electronics Co. to create co-branded tablet computers.
The new devices will combine the Nook software with Samsung's Galaxy Tab 4 hardware, creating full-service tablets that can access Barnes & Noble's collection of more than 3 million books, magazines and newspapers, according to a statement today. The 7-inch model will debut in early August, followed by a 10-inch Galaxy Tab 4 model about two months later.
Barnes & Noble, a bookstore chain with almost 700 stores, has been scaling back its investments in the money-losing Nook unit after earlier tablet models flopped with consumers. The company, which has struggled to compete with Amazon's Kindle and Apple's iPad, hasn't released a new device since October. As part of today's agreement, Barnes & Noble will buy at least 1 million devices from Samsung within the first 12 months.
Samsung, based in Suwon, South Korea, is the world's largest maker of mobile devices that run Google Inc.'s Android software. The deal will bring world-class technology to Nook, Barnes & Noble Chief Executive Officer Michael Huseby said.
"Our job and focus is to be a content company, not a device manufacturer," he said in an interview. The partnership with Samsung "allows us to focus on what we're good at."
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www.crainsnewyork.com/article/20140605/MEDIA_ENTERTAINMENT/140609936/barnes-noble-to-create-nook-tablets-with-samsung
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