Bonnie Bader, Editor-in-Chief of Grosset and Dunlap, and Price Stern Sloan, two imprints of Penguin Young Readers Group, shares her expertise and give us the low-down on these books that extend beyond traditional trade outlets.

She began by sharing with us the definition of “mass.” Of course, there are many definitions of the word, but the one that worked best for this discussing is that mass simply means; a huge amount.

Mass Market books sell to the traditional bookstores like Barnes & Noble, Borders, ect. . .
They also sell to mass markets such as WalMart, Target, BJ’s, ect. . .
And let’s not forget our favorite independent bookstores like Quail Ridge Books who runs our conference bookstore year after year.

According to Bader, the economy hasn’t really hurt children’s publishing. In fact, children’s books are doing well.

Bonnie then spoke about the kinds of mass market books her company publishes.

1. Licensed Publishing.
This includes tie-ins to movies, tv, dolls, games, ect. (Strawberry Shortcake, Max & Ruby) *Writing for licensed properties is a good way to get your foot in the door.

2. Novelty
This includes pop-ups, lift-the-flap, touch & feel, ect.
(This line is looking for holiday books.)

3. Levelled Readers
Books like All Aboard Reading or Step into Reading.
(Presently her company is working on a new program and is in need of writers for new readers.)

4. Series
Short, fast-past adventures with lots of dialog
(Always looking for good series. Send proposal w/ log line (A quick explanation of what makes your series stand out.) and ideas for the first three books along with the first three chapters of book one.)

5. Inexpensive picture books
(Such as Periwinkle Smith and the Twirly, Whirly Tutu)











Ms. Bader oversees a group of eight editors who actively acquire a wide range of books. She is always looking to hire writers to work on a “for hire” or “royalty” basis. Grosset & Dunlap does not accept unsolicited manuscripts but does review queries. Please check their website for further guidelines.

Keep a watch for the next installment of SCBWI-Carolinas Conference 2009 featuring Namrata Tripathi, Executive Editor of Atheneum BFYR. COMING SOON!