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Viewing Post from: The Global Couch
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The Global Couch is a way to visualize the massive paradigm shift in the way audiences parse entertainment. In a broadband world, the couch is now on the web. Jesse Alexander gives his observations from the frontlines of transmedia entertainment.
1. CUTTING THE CABLE!


Today's LA TIMES has a great article about people ditching their expensive cable/satellite packages. Happy to watch their TV/MOVIE content via BROADBAND and NETFLIX. We've all seen this trend in our circle of pals. (Javier Grillo Marxuach of MIDDLE MAN fame is all about APPLE TV.) And based on the response to my recent SEESMIC query -- this rejection of broadcast/cable/satellite appears to be happening on a global scale. It was only a matter of time before this movement reached critical mass. Nothing like a significant economic downturn to force the issue. Check out the article if you're so inclined --

HOLLYWOOD MAY NOT BE RECESSION PROOF THIS TIME.

And here's another article on the same topic in Advertising Age --

PUBLIC MIGHT CUT THE CORD ON LANDLINES CABLE TV.

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