Writers have a split second to catch readers' attention. Newspapers do it with headlines and arresting images, but novelists have three tools at their disposal--the book cover, title, and taglines. A good tagline will snag readers' attention, so they pick up the book and read its blurb or download a sample. In addition to hooking their interest, it will stick in their minds; so if they are unable to buy your novel straightaway, they will come back to it. If your tagline's memorable enough, they will tell their friends, too. Author K. S. Dearsley shares her best tips for mastering the art of the tagline.
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Posted on 6/22/2016