When Facebook changed to the new timeline interface on March 30, 2012, it brought about new ways to brand your business.
Seven benefits to having a Facebook Fanpage are:
The cover photo is
851px in width and 315px
in height. This leaves lots of room for you to show your company logo and pictures of your book.
If you have basic html skills the
Static iFrame
app allows you to create an About the Book page, newsletter optin form and almost any widget to your Facebook page. Best of all, it appears below your Company logo.
Static iFrame
Press the star
beside your favorite post, this enlarges the post making it a double column and pins it to the top. This can be useful if you are advertising an event or special promotion such as a speaking event, book review or book signing.
Facebook now has custom tabs
that can be changed. Each tab is an app that has custom tab icons or thumbnail pictures that you can create for each tab that grabs the reader’s attention. You can choose to show your Facebook Likes.
Facebook lets you choose your own custom URL
which can be your name, the name of your book or your publishing company.
The Admin panel at the top of your facebook page shows ‘insights’,
a feature that gives you a good idea on which posts are the most popular and how many fans are reading your post. You can also see the demographics of your readers, their age and gender.
Social Media Support
Plus Page tips
are clearly displayed in the admin area so that you can follow the changes to Facebook and receive help when needed. The only feature I would like to see changed on Facebook is I would like there to be an option where you can send private messages in bulk to your Facebook Fans. Otherwise Facebook is a great way to advertise your products and services and share information with like-minded followers.
Yvonne Wu is a certified Professional Virtual Author’s Assistant who helps authors spend more of their time doing what they do best-writing a great book.You have a story to tell. Let’s get you out there to tell it! Learn more about our social media services for authors.