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Yesterday I had the pleasure of attending the PSFK New York Conference down at the Museum of Jewish Heritage. For those who aren't familiar, PSFK is a trend research and innovation company that publishes a daily news site. Their coverage, while not... Read the rest of this post

A recent study featured on EurekAlert concluded that youth who listen to music with sexually degrading lyrics are more than twice as likely to engage in higher levels of sexual activity. The psychologist who authored the study, Dr. Brian A. Primack,... Read the rest of this post

Without a doubt, the Hispanic and Latino populations are the fastest-growing minority groups in America today. Brands looking to connect with and effectively market to these cultures must step up to the challenge of understanding their youth. An... Read the rest of this post

In 2007 SnapDragon Consultants published a report that listed "Ten Things Every Brand Should Know About Asian-American Youth." The main thing Asian-American youths want brands to know is that they need to get to know them better. The following links... Read the rest of this post

Today's post comes from Gynae Davalos who kicks off our official coverage of the urban youth media and marketing space with a round-up of go to sites for youth marketers looking to keep tabs on hip-hop culture and multicultural youth today. Expect... Read the rest of this post

In today's Ypulse Books we have an excellent Guest Post from author Paula Chase Hyman challenging the "urban" genre of YA fiction and how it confines novels that include African American characters living in the "burbs." And... Read the rest of this post

check out the interview in graphi magazine.

the inside features a new painting of wolverine:


the cover features the painting of 'brayne,' which was recently sold at distinction gallery.

Ypulse is actively seeking a new part-time blogger/entrepreneur to help us develop an “urban” channel and possibly an urban Ypulse Mashup event. We are talking to a few qualified folks we know, but I wanted to open up our search by... Read the rest of this post

The awards are up, a valentine for kidlit from the bloggers who love them. It's nice to see a number of books I actually read made it. You can read my take on the non-fiction picture book award winner, Lightship, as well as the middle grade fiction winner, A Crooked Kind of Perfect. The Awards are over here. You should see what this chucklehead has to say about the graphic novels. Sheesh!

Linda Urban Harcourt 2007 Zoe wants a piano. In her mind she considers herself a piano prodigy waiting to be discovered. She's just a baby grand away from Carnegie Hall. But when her easily-distracted dad is charged with procuring the instrument he returns home with a cheesy Perfectone D-60 organ, complete with electronic rhythm sections and lessons that feature television theme songs in its

Every once and a while it is fun to revisit the pop culture of another decade via books and music. This week I picked the 1970s. Now, the books and music don't necessarily need to be written or produced in the 1970s but they must pay tribute to that time. For my trip back to the '70s I picked the book We Were The Mulvaneys by Joyce Carol Oates. While reading this family tragedy my imagination skipped to the thought, "What 1970s pop songs might the characters have been listening to on their car radios?" To answer that question I turned to the new Donny Osmond Love Songs of the '70s. I really like this album and so does the U.K. since it has gone gold over the pond. The other album on my playlist is Mika's Life in Cartoon Motion. Although none of the songs are from the 1970s when listening to Mika I am reminded of the happy pop music of the '70s and on some tracks, such as Grace Kelly, of Freddie Mercury and Queen. So, what's on your playlist this week?