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Machinima (like YouTube for gamers, Machinima videos feature custom branded content that mimic the style and tone of video games) (Ad Age, Reg. required) - Facebook concedes control (to users after the TOS debacle. Now members will have a say over... Read the rest of this post

A lot of what we hear in relation to teens and social media is about how permanent and persistent it is. I'll never forget the Google engineer who attended one of my first talks at Cody's Bookstore in Berkeley telling me — your stuff really is... Read the rest of this post

I’m always fascinated by stories of Alloy Entertainment, which has given us Gossip Girl, Pretty Little Liars, Sisterhood of the Traveling Pants and The Clique – as well as How Opal Mehta Got Kissed, Got Wild and Got a Life (which they would probably prefer to forget about) (and in case you’ve forgotten about it, click here. )

An LA Times story about Alloy’s involvement with TV and movies says, “The company, New York-based Alloy Entertainment, is a book factory similar to the syndicates that created the Nancy Drew and Hardy Boys series decades ago. Editors cook up ideas they think will appeal to teens and then hire writers to follow their outlines, similar to the way dramas and sitcoms are written for TV. Alloy produces about 30 books a year; six of them last week were on the New York Times bestseller list.”

Read more here.