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This is a place for authors of middle grade and young adult books to discuss writing science fiction, fantasy, and everything else along the spectrum of speculative fiction.
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I’ve been collecting juvenile books for a long time. The 100 girl series books I treasured as a kid followed me into adulthood. After connecting with other series collectors, I found more series to collect. Within a few years, 100 books became 1,000. Now I have over 5,000 juvenile books in a home library. Have I read all of these books? Heck, no! I’ve only read a fraction of them. But by collecting them I am preserving a piece of history. And I love all my precious books.

Part of my book collection
If I hadn’t collected most of my books before the internet became the third dimension for modern life, I wouldn’t have such a good collection. I have complete collections of Nancy Drew, Dana Girls, Trixie Belden, Beverly Gray, Penny Parker, Vicki Barr, Anne of Green Gables, Sammy Keyes, Judy Bolton and many more. Most of my books were found in secondhand bookstores, thrift shops, garage sales and trading with other collections. It was challenge to find treasures and I rarely paid over $10 a book. Now if I want a treasure, it will usually be found online. While it’s quicker to search the internet for books, the fun of the treasure hunt is gone.
As an author whose books are selling more e-reader copies than paper copies, I wonder about the future of book collecting. Downloading a book doesn’t mean you own it. You can’t loan it to a friend. You can’t display it on a shelf. And how reliable are reading devices for protecting your e-library? Many people are choosing the convenience of downloading rather than the tactile experience of cradling a book in your hands and flipping pages.
Lately I’ve wondered where the world of paper books is headed. I’ve heard many opposing theories of what will happen. I’m in the camp of the “books surviving” theory. I think publishers will continue to publish books in many different formats: audio, paperback, hardback, e-books. But I do wonder about all those books going directly into devices. Will readers be able to keep their stored books or lose them as devices keep evolving? Will only the bestsellers survive and midlist books fade to e-file obscurity? How will readers find their books? Will there be book collectors? If so, will paper books become a rare artifact that only wealthy collectors can afford?
One thing is for certain: E-books are here to stay. There will be more of them and a variety of prices and publishers. There have been some big successes of self-publishing like Amanda Hocking. But as more authors self-publish directly to e-book, success will be a steeper ladder to climb. I’ve heard many writers, especially eager new writers, say they’re skipping submitting to publishers and going straight to e-books. I wonder if editors will be glad for the decrease in their slush piles. Or will they lament a really good book they never had the chance to buy?
I give a lot of credit to editors for improving my own writing skills (and I’m still learning!). I’ve learned so much by submitting, rejections, rewriting and editorial letters. I was very impatient when I first started writing. I thought everything I wrote was ready to sell. I was told that self-publishing (except for niche books) was not for serious writers. But if I were starting out now, I suspect I would skip the rejections and go straight to e-publishing. Why not? It’s quick and easy. Writers don’t need to prove their skills to get published; only have knowledge of formatting. Ultimately, though, the book will have to compete for readers.
I’m hoping traditional publishers keep publishing a variety of f
Fairytales have become popular in YA literature. One of my favorites was published in 2010 by Holiday House and is titled IVY’S EVER AFTER.
Ivy is a princess who must wait in a tower for a dragon to devour her. She isn’t crazy about this idea but it’s her duty agreed to in the Dragon Treaty. So on her 14th birthday she’s imprisoned in a tower and waits her fate. But when the dragon comes, he’s not interested in a princess snack. He’s peaceful and becomes friends with Ivy. The real villain of this book is the prince, who is greedy and cruel, and to conquer him, Ivy joins forces with the dragon on a magical journey that’s dangerous fun.
I really loved this book! It has a great voice and unexpected twists. There will be a sequel, too, I recently found out from the author, Dawn Lairimore. I saw the cover, similar to the first book with a dragon flying heroine. I can’t wait for IVY’S MEAN STALK, a twist on Jack & the Beanstalk, coming in Sept 2012
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Since Chris started posting about YA and MG novels based on fairy tales and folktales, I’ve been wondering–What is it about modern day twists on fairy tales that I like? I’ve been thinking about some of my favorites examples of this perpetual source for stories. Here’s what I came up with:
It’s fun to “spot the story.”
I loved Francesca Lia Block’s The Rose and The Beast: Fairy Tales Retold; I liked trying to figure out which fairy tale each modern day story represented, and figuring out how each element from the original story had been translated into something new. The Ice Queen who kidnaps a boy and takes him away to her palace? She’s now a heartless girl looking for her next boy toy. Sleeping Beauty’s spinning wheel? Now a heroin needle.
Another book that makes “spotting the story” an incredibly satisfying feat is The Witch’s Boy by Michael Gruber. The main character, an orphan named Lump, meets several fairy tale characters throughout the course of the novel, some easier to spot than others. The fairy tale character Lump himself parallels? The answer is the story’s best surprise.
Familiarity is inviting.
Every fairy tale has its iconic elements: Cinderella has her shoe, Snow White has her dwarfs, Hansel and Gretel have their candy. Stories that create modern-day correlations borrow from what we’re already familiar with. What’s great about that? It’s clever, for one thing, and fun. But we also start off knowing the heart of the story: a new take on Cinderella will still be a rags to riches romance, a new Sleeping Beauty will involve a girl under a curse. We know what to expect and that makes it easier to enter the story.
When a flying carpet and a genie come into the possession of the main character of Diana Wynne Jones’ hilarious Castle in the Air, we know things are bound to get a lot more complicated before they’re going to get better. The story is a twisty-mishmash of The Arabian Nights but with a familiar warning of “be careful what you wish for.”
Modern takes can play on expectations.
We think we know what to expect from a story based on a fairytale. We know that Snow White ends with a kiss. We know witches are evil, princesses are good, step-parents are suspect. But sometimes writers take advantage of that to surprise us. That’s a risky thing to do, because changing a major element of a traditional tale can take a story too far from its source. But surprises can also be fun.
Parker Peevyhouse wishes someone would do a modern twist on Clue.
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2 Comments on Modern Twists on Fairy Tales, last added: 4/6/2011
Yesterday I talked about novels directly based on fairytales. Other books are inspired by folktales but may range farther from the original source material. Deva Fagan was inspired by a traditional archetype for her novel, Fortune’s Folly (Henry Holt, 2009). “I was thinking about how many myths and fairytales involve a prophecy that must be fulfilled by the hero, and wondering what might happen if that ‘prophecy’ was actually a big lie,” Fagan says. “I think one of the keys to success was finding a story that had what I like to call a spark.” Fortune’s Folly succeeded because of a twist that took the story in a new direction and made it stand out.
Janet Lee Carey said of her novel, “Dragon’s Keep started out as a novelized fairytale about a princess with a dragon’s claw. The story begins in A.D. 1145 and takes place on a fictitious island that was once an English prison colony.” [Janet will guest post later this month.]

Clare B. Dunkle set By These Ten Bones in about 1550 in the Scottish Highlands and used fantasy elements from the beliefs of the medieval Highlanders. She says, “Folklore-based fantasy has always been a favorite of mine. I made a study of the folklore of Britain when I was in school, so it was a natural choice when I decided to write.” Dunkle’s Hollow Kingdom trilogy, set in England from 1815 to 1854, uses the magical beings of British folklore.
Tracy Barrett looked farther back with her novel, King of Ithaka (Henry Holt, 2010) is based on Odysseus’ son Telemachus. “I tried to keep all the day-to-day details of late Bronze-Age Greece accurate and the centaurs, nymphs, sea-creatures, and other creatures that are in the story are interwoven with these realistic details,” she said.

Despite the fantasy elements, these authors do enormous historical research to keep things feeling real. “The fantastical elements require solid ground,” Carey said. “The reader needs to feel as if she’s in a real place. The filth and stench of the middle ages helped me ground the story in reality. Medieval times offered so many strange and often gory details simply as it was. I found the time fascinating from fleas and famine to bizarre medicinal cures—did you know that goose droppings liberally applied can cure baldness?”
Dunkle said, “Anchoring By These Ten Bones within a historical setting gave the book its strength. The Highlanders had a fascinating superstitious lore. They wouldn’t have been surprised to find a werewolf in their midst, and they would have known exactly which brutal course of action to employ.” She added, “I think the fantasy elements were what sold the books. They certainly were the elements that made me want to write them.” However, “A number of reviewers also mentioned the setting favorably. But I was surprised when an amateur reviewer on the Web called the book historical fiction rather than fantasy. Her review stated, ‘This is how it would have been if the legends of werewolves were actually true.’”

Some other novels with strong fairytale/folktale elements:
This week we’re talking about folktales and fairytales. I wrote an article on the subject a year or so ago and heard that folktales and fairytales aren’t selling well as picture books. But fairytales have found a new home in novels for middle grade and young adult readers. You might say that fairytales have grown up.
Reka Simonsen, now executive editor for Harcourt, said in an interview, “Fairytales and folktales for younger kids are hard to publish successfully these days. That doesn’t seem to be true of novels for young adult readers, though. There are enough books, authors, and long-term fans to have turned the novel-length fairytale into a subgenre of its own, a particular type of fantasy that’s especially popular with adolescent girls.” Most popular are versions that give the classic tales a new twist–“a different setting or a stronger female lead character, for example.”
Heather Tomlinson, author of The Swan Maiden (Henry Holt, 2007) twisted a traditional story in Toads and Diamonds (Henry Holt, 2010). “In Charles Perrault’s original tale, a fairy rewards one girl with the gift of speaking jewels and flowers, while condemning her older sister to spew toads and snakes when she talks. I wondered what would happen if the two gifts were equally valuable–and equally dangerous.”

Tomlinson points to “many successful novels and series drawing on fairytale roots. But I think writers can increase their chances of success by retelling a lesser-known story, or finding a really fresh angle on a familiar one.”
Simonsen said, “Some people in publishing and bookselling are getting pretty tired of fantasy of all kinds, including fairytale novelizations. I think that response is mostly from the people who never liked these kinds of books anyway. Fantasy has been the bestselling genre for the past decade and it’s still going strong, so clearly kids are not sick of it. It’s a crowded market, so it can be hard to stand out, but there is definitely a big fan base for fairytale novelizations.”

Other fairytale-inspired books of recent years include:
Sisters Red, a retelling of Little Red Riding Hood by Jackson Pearce (Little, Brown, 2010)
Devoured, a retelling of Snow White by Amanda Marrone (Simon Pulse, 2009)
A Curse Dark As Gold, a historical retelling of Rumpelstiltskin by Elizabeth Bunce (Arthur A. Levine Books, 2008)
Beastly, a modern version of Beauty and the Beast (HarperTeen, 2007) and A Kiss in Time, a Sleeping Beauty retelling, (HarperTeen, 2009) by Alex Flinn
The Thirteenth Princess, based upon The Twelve Dancing Princesses story, by Diane Zahler (HarperCollins, 2009)
Beast, with Beauty and the Beast in ancient Persia, by Donna Jo Napoli (Atheneum, 2000)

Turning Old to New
So what if you want to write a fairytale based novel? Creative thinking can help writers break into the market.
Lise Lunge-Larsen, author of the picture book The Adventures of Thor the Thunder God (Houghton Mifflin, 2007) said, “The images and the plots of the old folktales a
I’ve heard that young people like print books because it’s a social thing — you can see what other people are reading and show that you are reading the cool books. Perhaps e-book readers need an app that can “talk” to nearby devices if those e-readers contain the same books. I also wonder if some young readers will turn to e-books because of the privacy, if the books they are reading aren’t considered cool. Can you imagine new technology to fulfill the reading/social needs of young people? Or a modern version of hiding your comic book in a textbook (or vice versa)?

Chris Eboch doesn’t even have an e-reader, but she does like her smart phone.
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Joni asked: Suppose authors formed in groups of five or six or 10 and agreed to vette each other’s work prior to (self) publication?
Some authors are doing this. At the recent Left Coast Crime convention for mystery writers and fans, mystery novelist Pari Noskin Taichert mentioned that she’s part of a group of published authors who are critiquing each other and approving quality books. I’m not sure of the group’s name or the details, but she said that their goal is to have customers know that books published by the group are worthy of publication. (I’ll follow up on my blog when I get more details.)
At the convention, e-books were big buzz. A panel called “Publishing Today and Tomorrow” featured several authors who were enthused about self-publishing e-books. (I’m not sure, but I think all of these writers started with traditional publishing.) One audience member asked, “But are you actually making any money?” The panel answered with a resounding “Yes.” Several said they were making decent money for the first time in their careers. When asked about e-book piracy, most said they didn’t worry about it or even put digital protection on their books. Mystery/suspense author LJ Sellers noted that her books sell for $.99, so if someone wants to steal them, fine — maybe she’ll gain new fans.
I missed the panel of “Industry Professionals on Publishing.” I heard they had a very different view of self-publishing, as you’d expect. I did catch “Wisdom from Industry Pros” with Barbara Peters from Poison Pen Press and Keith Kahla of St. Martin’s Press. They were both very likable as they talked about trends in publishing, including mass-market fading in favor of trade paperbacks, and translations becoming more profitable. They felt that publishers are still necessary to screen manuscripts and help with the publishing process. They see e-books as part of their growing market.
I also attended a panel on “Who Wants to Be an E-Book Millionaire.” The audience contained unpublished and published writers. Some of the published writers had already dabbled in e-book publishing while others were interested, at least for their out-of-print titles. Obviously both new and established authors are curious about the potential, though many people feel intimidated by the technology. Expect to see more companies acting as middlemen. Perhaps even agents will take on some of this role?

Chris Eboch spoke at the Left Coast Crime panel, but not about e-books or self-publishing.
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0 Comments on Follow-Up on Self-Publishing/Left Coast Crime as of 3/29/2011 8:23:00 AM
I had an interesting conversation with a nonfiction author the other day regarding a manuscript about chakras.
The nonfiction author’s viewpoint: It had to be fiction. And most likely fantasy.
My viewpoint: Millions of people believe in chakras as fact. Who says it couldn’t be nonfiction?
Which makes me think there’s a discreet category of work that is not clearly fantasy, not like magic-and-dragons fantasy, but we’re not sure what else to call it because we don’t agree on how “real life” it might be. You don’t have to go as far as ghosts. Think of stories revolving around auras, intuitive or energy healing, reincarnation, remote viewing, etc. — much of which is the typical stock-in-trade of New Agers (in the Western world) and Most Everyone (in the Eastern world). Whether it’s fiction or nonfiction depends on who you ask. And so does whether it’s fantasy or could fit right into a contemporary story.
The word “paranormal” used to have a definition that fit here pretty well. As in paranormal activity. But I think that, thanks to recent market trends, most people can no longer hear “paranormal” without associating it with 1) vampires, werewolves, or other supernatural creatures and 2) Romance (for teens or adults). I don’t often hear the term used with middle-grade work, and certainly not picture or chapter books.
I started to wonder if “occult” or something like that could work. Then I remembered the knee-jerk reaction that word causes among certain faith communities. (Speaking of which: would the same people consider a story about the devil fantasy? Or not? How about angels?)
Hey, I know — how about “speculative?” But that’s already got a much broader definition, at least here at The Spec. Too broad, maybe.
Is there any other word or characterization that would work? I’d especially be interested in hearing from someone with time in an Eastern culture or background. Or is it goofy to try to distinguish anyhow?
— Joni, who resisted the urge to give non-kidlit examples of “are they fact or aren’t they?” stories ranging from Holocaust denial to conspiracy theories to the lives of the saints. Almost resisted, that is.
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Kristen McLean
Last week I had the great fortune to spend several hours with Kristen McLean, CEO of Bookigee and former executive director of the Association of Booksellers for Children (which recently merged into ABA). Kristen was on the West Coast sharing the results of recent Bowker research with surprising (to me, anyway) results and implications for the future of books and digital media for kids. Basically the same info was presented at Digital Book World in New York in January.
If you get a chance to hear Kristen speak on this topic, you should go. I can’t do it justice here. She’s generously put her presentations on her website, though (see the first two links, .pptx downloads, though others there are great, too). I highly recommend checking these out.
But to share a little, here are a few random highlights that struck me in the results of the research and her comments (admittedly, with my interpretive slant, but you can see the data and put your own slant on it, too). The research focused on households where at least one children’s or YA title was bought in the last year. (Based on the sound logic that it’s way easier and smarter to keep customers you have than chase after those you don’t.)
- Grandparents get press and are supposed to have the cash, but they actually don’t buy a big percentage of books. It’s mostly parents between 18 and 44.
- Reading kids (and their parents) value books highly — really highly, as in more important than any other media, including TV — and are not likely to give them up anytime soon. (Even teens, who text and FB a lot but generally spend less time online than conventional wisdom thinks.) They may *add* digital media, but by and large they’re not replacing paper with digital. Yay!
- That said, households buying kids’ books are somewhat more tech oriented than adult book buyers. So they’re open to digital. But the penetration of ebooks in this market is tiny. Tiny tiny. There’s a strong preference for paper at this point, in part because teens use technology for social networking, and ebooks are less social than paper books, which can be more easily shared.
- The bad news: Books are overwhelmingly impulse purchases. They have to be seen. Even the books that get checked out of the library are often first identified in a store. That means if you don’t get bookstore/retail distribution, and lots of it, you’re, well…
screwed fighting an uphill battle.
- Here’s an interesting one, though: teens at least say they’re more influenced to make a purchase based on the jacket blurb than either the cover or the title (though those are moderately important, too). But the single greatest factor is if it’s an author or series they know. (And as usual, this study reinforced the evidence that blurbs are almost pointless, except maybe to make the author feel good.)
- All that time you spend with social media? Or updating your website? Uh… those things have a pretty tiny influence on book purchases compared to readers’ immediate circles: parents, friends, other family members, and then teachers and school librarians. And while your social media may well target teachers or librarians rather than readers or parents, it’s pretty well established that the prime movers for them are reviews. Not anything they see anywhere on
Chris Eboch has covered the discussion on self-publishing pretty thoroughly, and Joni Sensel has added quite a bit to that, so I’ll close out our series with a few questions I think are most pertinent to a blog about fiction for young readers.
Admittedly, these questions encompass my doubts about self-publishing books for kids and teens. Chris and Joni already made some great arguments for why you might want to self-publish–I’m going to discuss why self-publishing for young readers might not be a great idea.
Will self-published books reach young readers?
Teens are using ereaders (and reading ebooks on other devices) more and more these days, and many adults are happy to read YA ebooks. But can self-published middle grade novels sell? Kids don’t tend to use ereaders, at least not at this point in time, and they’re not likely to browse online for books, which means they’re not going to order your POD book from your website. Kids find books the old-fashioned way–in a bookstore, in the library, at their friends’ houses. All places where self-published books aren’t likely to be. Maybe if a kid has already discovered a series and wants to get the next book but can only find it online, his parents will order for him. But I doubt that a very young reader is going to discover a self-published book otherwise.
Can literary YA ebooks sell as well as commercial YA ebooks do?
YA ebooks are doing well right now–a decent percentage of the Kindle top 100 is devoted to Amanda Hocking and Suzanne Collins (plus I Am Number Four and the self-published The Vampire Journals series). But take a look at the top 100 Kindle books for “children” (which is mainly devoted to YA, not MG–another fact in favor of my argument above) and you’ll find commercial fiction dominating the list (Rick Riordan, James Patterson, Stephanie Meyer, P. C. Cast, Cassandra Clare, etc.). The only literary novels you’ll find as of this writing are The Giver, The Book Thief, and Animal Farm, none of which was written by a debut self-published writer.
Literary fiction usually finds success after receiving good reviews and awards, or after being ordered by libraries and schools. A self-published ebook isn’t going to be covered by major reviewers, isn’t eligible for many awards, and isn’t likely to be ordered by librarians and schools–at least not at this point in time. Which means a literary writer might not want to try to break into the market this way.
Can you be sure of the quality of your ebook as a whole?
Self-publishing your book means f
Okay, one more post on self-publishing and I’ll stop. (I can’t speak for other Spec bloggers.)
I’ve been thinking about points raised by commenters in the last week that essentially get at this: how does an author know the work is “good enough” to self publish? How does an author know that her manuscript isn’t going to be just one more entry in the “aren’t they awful?” morass that represents the vast majority (still) of self-published books?
And why ARE so many self-published books bad, anyway? As someone pointed out, indie film-making and indie bands get respect; the indie publisher doesn’t. At least, not if only one person is involved.
And I think that’s the key. Even the smallest film requires a minor army of actors, camera folk, editors. Even an individual indie musician has a producer, a mixer, maybe a separate songwriter, and probably some audience members somewhere along the line who were encouraging — if not a full band with a vested interest in every member’s quality. True indie presses are usually the efforts of multiple people. But a lot of self-published books are written by one person, with input from maybe a spouse or at most a few other relatives, friends, or other people not in a position to be very objective and who are often as blinded by love as the author is blinded by authorial myopia.
To complicate matters, it really is so subjective. I’ve read a couple of books now by a small but acknowledged, mostly paperback publisher you’ve all heard of that made me think, “Really? Somebody really thought this was good enough to publish? Wow.” And I’ve heard an agent speak disparagingly about this publisher, too, for similar reasons. But obviously at least a handful of people there disagree with us both and were willing to put money behind their opinions.
Still, the more people involved, the more likely a consensus will be reached on marginal books. I think. And personally, I don’t think I’m any more objective about my own work than your average author, and I’m sure I’m less so than some.
So here’s a minor suggestion for authors to consider: If we think that one of the important roles of the publisher is to serve as third-party, objective discriminators who decide what’s really “worth” publishing and what isn’t, but we want to sometimes publish work without the benefit of a publisher, for whatever reason, there’s no reason on earth we can’t play that role for each other. Suppose authors formed in groups of five or six or 10 and agreed to vette each other’s work prior to (self) publication? Even tough critique groups may not pull their punches enough on the details of a critique — and this is a role that would probably be better served by a group of peers who are NOT as familiar with a work as crit partners become, anyway. But if it’s just an up or down decision, not actual feedback, it should be possible for groups to work out a system — with anonymous ballots or some interesting techie solution — where they could essentially say to each other, “you know, I don’t think this one is ready yet, ’cause you’re going to embarrass yourself — and us, too, by implication.” (The latter might be especially effective if the “Sanction Group” is identified on/in the books they give the thumb’s-up to.) Or, “yeah, go for it.” Or even rank it on a scale of 1 to 10 — 10 being “NY is crazy not to pick this up” and anything under, say, a 6 or 7 being a “no, don’t do it!”
That would be an interesting function for an SCBWI region to formulate, for instance. Or a longtime critique group with multiple published members. Or a writing school/class program. Or…? I’ve talked a little with a couple of different people in the last few months about authors essential
As I get ready to follow Chris’s footsteps with my very first ebook, published by me and not one of my “traditional” publishers, I can look back to the first time I stood on Self-Publishers Row. Lots has changed. Other things haven’t.
Early in, early out
I first dove headlong into self-publishing more than ten years ago. This was early in the industry’s hey-day, before AuthorHouse or PublishAmerica or any of those other names we’ve learned to run screaming from, but after Dan Poynter was already on edition six or seven of his self-publishing “bible.” To make a long story short(er), I poured over a copy of that bible and won a substantial grant to create a small press. One of the two resulting books won a national award, both got attention in PW*, both had national bookstore distribution through IPG, and today, at least five years after one of them went out of print, I still have people regularly begging me to reprint it. Because I had a specific niche, lots of the required skills from my day-job, and a professional product (though I certainly would do some things differently now), I sold roughly the same number of each as I have my first “traditional” novel.
*Random side note: Not one of my four traditionally published novels has ever made PW, though they’ve been reviewed in all the other standard places. I can’t help but wonder if the PW folks later felt like I’d conned them and crossed my name off forever, but maybe that’s “writer blacklist paranoia” talking.
I learned an immense amount from that experience, which was by far and away its greatest value (a lot more than any monetary return. Marketing expenses add up fast, and I intentionally didn’t track how many hours of labor I spent because I sensed early on that the return would be pennies per hour, and it would have been too depressing to know.)
The most important thing I learned was that I didn’t really want to be a publisher. I’d rather write. I also wanted the third-party validation that traditional publishing bestows.
…and soon to be in again
But here I am again, and boy, how self-publishing has changed. I got in, and back out again, before the flood: before attitudes about it were quite so disparaging, before booksellers automatically said “no.” And while the sheer volume of self-published work only keeps growing, lately the disparagement is ebbing again, thanks to the small percentage of stand-out work that’s gone mainstream and to more traditionally published authors who are taking matters into their own hands. Their work is raising the quality average, at least perceptually. (I’m pretty sure there’s still plenty of dreck.)
What hasn’t changed for me is the answer to this question: Do I want to be a publisher? The answer’s still no. But I’ve become convinced that for some objectives, it’s the most logical route for an author to take. (And frankly, traditionally published authors without lead titles are now expected to do such a large percentage of the promotion, including sending around galleys and trying to finagle press coverage and events, that there’s less and less difference between the two roles anyhow.)
More good reasons all the time
I’ve taught workshops on the advantages and disadvantages of self-publishing, and until recently, the best — and most honest — reason I ever heard to self-publish was this: an older woman told me she wanted to self-publish her book because doctors had given her less than six months to live, and she wante
So far this week I’ve covered why people might want to self publish (and when they shouldn’t), and I’ve offered a step-by-step guide to the process. One big question remains—how can you turn a self-published book into a success story?
Since I just released my books, I can’t claim success yet. If you want to follow along with my story, I’ll be reporting updates on my personal blog on Wednesdays.
In the meantime, I can tell you my plan. First though, some comments from experts:
On the Behler Blog, Lynn Price acknowledges changes to the industry, but offers a warning to self-publishers: “The big advance money is drying up and the big guys aren’t buying the kinds of books they did years ago.… [However] It’s one thing to heed the call to the battle cry and chant ‘death to publishers!’ and quite another to actually go out and do it. And be successful.”
Self-pub superstar Amanda Hocking adds her own warning: “Traditional publishing and indie publishing aren’t all that different, and I don’t think people realize that. Some books and authors are best sellers, but most aren’t. It may be easier to self-publish than it is to traditionally publish, but in all honesty, it’s harder to be a best seller self-publishing than it is with a house.”
On the other side, Joe Konrath writes adult mysteries. He started in traditional publishing but has become totally gung ho about self-publishing. He sees no reason why anyone would want a traditional publishing contract today. On the other hand, he fully admits that success takes a big dose of luck. He often features guest authors sharing their success stories. These are primarily adult genre authors, but it’s still interesting to see what people do—and often how little difference a big publicity plan makes.
Along with luck, Joe says you need a well-written book, a great cover, a strong blurb describing it, and a good price point. He considers the e-book ideal $2.99, the lowest price at which you can get Amazon’s 70 percent royalty rate (it drops to 30 percent for cheaper books). You can judge my covers for yourself and check out the description and sample chapters of the writing at my Amazon page. Now let’s run some numbers to figure out that price point.
I can price my work as a $2.99 e-book and make $2 per book with Kindle’s 70 percent royalty rate. My traditionally published books are available on the Kindle, but at $5.99 for each of the Haunted series (the paperback price) and $8.80 for The Well of Sacrifice (hardcover price $16). I don’t get many sales that way, but many people complain that e-books are overpriced. (For an explanation of why, check out this post by former agent Nathan Bransford.) With The Eyes of Pharaoh and Rattled, people may be more likely to try the lower-priced books.
POD copies will be priced higher, because of printing costs. I can price Rattled at $7.99 which earns me $.92 for
I’ve spent the last two days talking about what self-publishing is, plus who might want to self-publish and why. That leaves us with when, where, and how.
For me the answer to when is now. This week, in fact. If you have an appropriate project, why wait? To give you an idea of how long it takes, I started in February and I now have The Eyes of Pharaoh available as an e-book and print on demand. My second self-published novel, an adult romantic suspense called Rattled (written under the name Kris Bock), is going up now and should be available for sale next week. (The books were written and edited before February, of course.)
Wait a minute—traditional publishers typically take at least two years to release a book. How can self-publishing be so much faster and still be any good?
For one thing, publishers have to place your book in a queue of other books. They’ll add lots of extra time at every stage, in case someone misses a deadline. They may need to wait for an illustrator to become available. They have to wait for monthly meetings. They want to get the book into their catalog and send out copies for review in advance. All that takes time (though not always as much time as they use, as proven by hot topics rushed into print in a few months).
To self-publish my books, I needed a few weeks to research what I needed to do, get the manuscripts proofread, and contract for cover art. It’s not hard to set up an account on Barnes & Noble, Amazon, etc. and start publishing. Then it takes one or two days to get the e-book version available and a couple of weeks for print on demand if you want to review a proof copy first.

Let me break down the steps.
I’ll be fairly detailed here, to give you a good idea of the work required.
Write and edit a book. Get feedback to make sure it’s good. This is obviously the hardest and most time-consuming part of the equation. That’s always true, even with traditional publishing, but here you’re putting the work out without an agent or publishing house editor’s guidance, so take extra time to get feedback. Don’t count on family and friends, or even a beloved critique group (unless you have several critique partners who are published writers and skilled editors/teachers). You may want to hire a professional editor. Many of the best editors lost their jobs in the last two years, and some of them now offer freelance editorial services. You’ll also find many of us among the professional writing community who will critique or edit your work for a fee.
Write any front matter: title page, dedication, acknowledgments, “other books by,” “this is a work of fiction” statement, etc. (You can follow the format in other books).
Write any author’s note for the end of the book. You may also want a bio at the back of the book. Include all this front matter and back matter in your document.
Make sure you don’t have two spaces between sentences, spaces at the start of paragraphs, etc. Make sure everything is formatted the same, e.g. all quotes are smart quotes, dashes are em dashes with no space around them, ellipses are spaced consistently and so forth. Word’s “Find and Replace” function is a life-saver here.
Hire a professional copy editor and approve/reject their suggestions. Prices for a professional copy editor tend to be about .015 cents per word, so $500-$1000 for your average middle grade or YA novel. Don’t skim
In celebration of our new Facebook page, we’re giving away three books to one of our Facebook followers! Anyone who goes to our Facebook page and pushes the “like” button at the top of the page is eligible to enter. Just leave a comment on this post telling us your Facebook user name so that we can verify that you have indeed “liked” our page. That’s it!
We’ll use a random number generator to choose one of our Facebook followers to win the following books:
Wishful Thinking by Alexandra Bullen
If you could wish for a different life, would you? What if that life changed everything you thought was real?
Adopted as a baby, Hazel Snow has always been alone. She’s never belonged anywhere–and has always yearned to know the truth about where she comes from. So when she receives three stunning, enchanted dresses–each with the power to grant one wish–Hazel wishes to know her mother. Transported to a time and place she couldn’t have imagined, Hazel finds herself living an alternate life–a life with the mother she never knew. Over the course of one amazing, miraculous summer, Hazel finds her home, falls in love, and forms an unexpected friendship. But will her search to uncover her past forever alter her future?
Cryer’s Cross by Lisa McMann
Kendall loves her life in small town Cryer’s Cross, Montana, but she also longs for something more. She knows the chances of going to school in New York are small, but she’s not the type to give up easily. Even though it will mean leaving Nico, the world’s sweetest boyfriend, behind.
But when Cryer’s Cross is rocked by unspeakable tragedy, Kendall shoves her dreams aside and focuses on just one goal: help find her missing friends. Even if it means spending time with the one boy she shouldn’t get close to… the one boy who makes her question everything she feels for Nico.
Determined to help and to stay true to the boy she’s always loved, Kendall keeps up the search–and stumbles upon some frightening local history. She knows she can’t stop digging, but Kendall is about to find out just how far the townspeople will go to keep their secrets buried….
The Seer #6: Magician’s Muse by Linda Joy Singleton
A whisper, too soft to swirl wispy candle smoke, carried across time, beyond life and death—and was heard.
“Our bargain is sealed. My secrets will be yours—when the girl dies.�
Yesterday I explored why previously published authors might turn to self-publishing, when they’re confident in their book’s quality but are struggling in the current market. What about the unpublished writer?
I would hesitate to recommend self-publishing to most unpublished writers, because most writers are not as far along on their craft as they think they are. I’ve done well over 1000 manuscript critiques, between teaching through the Institute of Children’s Literature correspondence school, offering one-on-one critiques at conferences, working privately with writers, and exchanging manuscripts with friends. Perhaps 20 percent of those had a chance of reaching publishable quality with one or two more solid revisions and some polishing. No more than one percent were ready to send out when I saw them. Some writers realized this; many didn’t.
Author Kristen Lamb offers this warning to writers who may want to publish too quickly: “I am not against self-publishing and that is a whole other subject entirely. But, what I will say is that there are too many authors who dismiss why agents are rejecting them and run off to self-publish instead of fixing why their manuscript was rejected.”
One theory suggests that we go through four stages to become experts: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence (got all that?) The first and third stages are the danger zones. Many writers start out thinking that writing is easy. Maybe they always did well in English classes. Maybe their kids love the bedtime stories they make up. These writers don’t know how little they know. When they start to glimpse the long, hard path of publishing, some give up altogether, and some look for easier ways out—possibly leading them to self-publish that early work. (Some even assume that their work is so brilliant it’s worth tons of money, and they don’t want to share with a publisher.)
In the second stage, writers start to figure out how little they know. They work on their craft. By the third stage, they have learned many techniques and they use them, but because the knowledge isn’t completely natural yet, it’s hard to keep track of everything and make it all work together. These are good writers, but not great ones. This is where you start to get “good rejections” and other encouragement, but that first sale seems elusive. Or maybe you even sell a few things, but you’re getting mixed feedback on other work. This stage can last years, and it seems to last forever. Here’s where some writers turn to self-publishing out of frustration. But it’s important to keep working on your craft and not get caught up in the publishing business before your work is ready.
You want to wait for that final stage, unconscious competence—though that term may be misleading, because I’d argue that for writers we still have to critically analyze our work. The main difference at the final stage is you’ve gotten good at finding the flaws in your own work and understand how to fix problems that other people see. You’ve gone from “potential” to “polished.”
So unpublished authors shouldn’t rush to self-publishing as an easy shortcut. Self-publishing your work before it’s ready can only hurt your career. However, if a writer is willing to pay for a professional critique—probably several, one after each major revision to check progress—and hire other experts as needed, they may be able to make it work.
My friend and former student Jodi Stewart is self-publishing a middle grade novel, Silki: Summer of the Ancient. I’ve critiqued her manuscript (twice) so I know it’s good, but her story about a Navajo girl having adventures on the reservation didn’t resonate with New York City editors.
Jodi has studied every aspect of self-publishing and she’s hired experts at
6 Comments on First-Timers and Self-Publishing, last added: 3/16/2011
Yesterday I introduced some of the new possibilities in self-publishing, primarily e-book and print on demand. But why would anyone choose to self-publishing a great book? Isn’t it better to try for a traditional publishing deal? Assuming you can get that traditional publishing deal in a timely manner… maybe.
Self-publishing is a gamble. Many people talk about the greater money that can be made through self-publishing. Of course, it’s not quite that simple. You can make more per book, but you still have to sell a large number of books in order to make more money than you’d get with a decent advance. Plus, there’s always the temptation of taking money now (an advance!) versus waiting for possible money later as a book takes maybe a year or two to find its audience with self-publishing.
Traditional publishing is a gamble as well, but once you have that traditional publisher’s advance, you get to keep it even if the book doesn’t sell. With self-publishing, you have no guarantee that your book will ever sell and you don’t get money unless it does. So it’s no wonder that many authors who are selling their books and getting decent advances would rather stick with the traditional publishing system.
Money Can’t Buy Happiness
But money isn’t the only consideration. Sure, I’d like to make more money from each published book, but that’s not my primary motive for self-publishing. My first concern is the amount of time it takes for editors to respond to submissions—often six months to a year or more even with an agent or when I know the editor personally. And that’s just to get any response, even a “No.”
I can’t run my business this way. It takes too long to get answers, too long to get a contract, and way too long to get the book in print. When the rest of our world is speeding up, publishing seems to be slowing down. I have one friend whose editor has taken five years on her book, with up to a year for each revision letter.
With self-publishing, you can have your book available in a few weeks or months (depending on how much time you devote). This is especially an advantage if you have a timely book—one that fits current trends or relates to something in the news.
You may not get an advance up front, but you start earning money immediately. Amazon pays monthly for the previous month’s sales—compared to royalty statements every six months. Getting paid sooner means you can afford to spend time working on the next book. Check out Joe Konrath’s blog post on Time Is Money for a comparison of the math: “Every day your book isn’t being sold, is a day lost that you could have been earning money.”
The ability to control when your book is published, and to publish as many books a year as you want (and can write) are factors drawing some people to self-publishing.
Opportunities In Special Cases
I know plenty of authors who love their editors and are happy with their publishing situation. I know at least as many who have suffered from career-damaging setbacks. One of these challenges probably hits speculative fiction writers more than most: The canceled series.
The Spectacle’s own Joni Sensel has faced this. If you loved The Farwalker’s Quest and its sequel, The Timekeeper’s Moon, you may be waiting for the third book in the trilogy. Problem is, the publisher isn’t going to publish it.
Joni has finished writing the book. She has a fan base. And now she has a way to publish it herself. She may or may not have great s
If you’re paying attention to news from the writing world, you’ve probably heard self-publishing success stories, along with plenty of debate. Is self-publishing still the ghetto of publishing, filled with people who can’t write? A valid option for new writers who haven’t found a place in traditional publishing? The only sensible way for any writer to publish her book in the current market? A shortcut to fame and fortune?
And finally, while many writers still hold up traditional publishing as the Holy Grail, a growing number are quietly asking, “Could this be right for me?”
I’ve been writing for many years and have published hundreds of articles, several short stories, and 12 books, including historical fiction, contemporary paranormal, fictionalized biographies, and both fiction and nonfiction work for hire. Two years ago I would have said you shouldn’t self-publish unless you either don’t care about selling more than a handful of books, or you have a great platform and like to market.
In recent months I’ve changed my mind.
I am diving into self-publishing with not one but two books, and more planned. Two factors play into this. First, the traditional publishing industry, which was never ideal, seems more troubled than ever and writers are suffering. Second, advances in technology make it possible to produce a quality book with a low upfront investment, and to reach readers without selling books from the back of a van.
This week, I’ll be exploring the world of self-publishing with daily posts, discussing my personal journey and quoting from the experts. While my initial self-publishing offerings are not speculative fiction, I’ll also note some special challenges of the genre.
Let’s start by defining some terms.
Self-publishing is a term that can be used in different ways, but my definition is quite simple—the author chooses when and how to bring his or her book to press and controls the process. This can involve e-books, print on demand, or hiring a printer to do a print run of a few thousand books. It may cost anywhere from nothing to thousands of dollars.
Until recently, if you wanted to self-publish, you essentially had to start your own company and pay at least $5000 to have boxes of books delivered to your door. Now we have more reasonable options.
Print on demand (POD) allows authors to have printed books available online. Some companies charge an upfront fee; others charge only for specific services such as cover design and proofreading. As one example, you can use Amazon’s CreateSpace to release a POD book. You upload your cover file and a PDF of the interior layout. You set the price (so long as it is above the cost of printing). You can buy copies at an author discount (under three dollars for my 160-page paperback). Amazon sells the book online and prints a copy when someone orders it. Their royalty calculator shows you how much you’ll make by offering the book for sale at various prices. I’m pricing The Eyes of Pharaoh at $6.99, which will give me over one dollar per book with standard Amazon sales.

E-books are electronic versions of books which can be read on electronic devices such as computers, e-readers, smart phones, and iPods. You can make a book available on the Kindle through Amazon, or in other formats through Barnes & Noble and other companies. You do not need an e-reader to read an e-book. You can get e-reader apps for smartphones, iPods and computers.
Some people think e-books are a trend that will go away. Oth
Your book collection looks lovely! I’m in the “books surviving” camp too–I just don’t think it’s possible to look at ones ereader with the same loving appreciation that one has for the physical books!
I am in awe of your book collection.
Thanks, Parker! It’s taken a lifetime to collect my books. There’s a university which has offered to take my book collection…but that’s not happening while I still young enough to enjoy them.
Great blog. I too have a collection but not nearly as many as you. I read all the books i collected as a child and I have added to these, but probably only about 30 more books. I have read only a few of the books I collected as an adult, but hope to get to the others someday…
Wow! You have an awesome book collection. I hope that books won’t become extint. I love a book vs. reading an e-book.
As an invention, the book, like the clock with hands, is a perfectly efficient device to do a particular job. Like face-clocks, books are proabably here to stay, for their ingenuity and aesthetic appeal. But also, in the case of books, because they have a visceral, tactical appeal, and feel somehow less ephemeral than a downloaded file…
I have no doubt that books are here to stay.
It’s the bookstores I worry about.