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DUNN ADVERTISING 7E
Average rating
4 out of 5
Based on 2 Ratings and 1 Reviews

Book Description
Great book!
Book Information
PublisherThomson Learning
BindingHardcover (14 editions)
Reading LevelUncategorized
# of Pages605
ISBN-100030307481
ISBN-13978-0030307485
Publication Date/1990
The Creators
About Arnold M. Barban (Author) : Arnold M. Barban is a published author. Published credits of Arnold M. Barban include Advertising: Its Role in Modern Marketing.
View Arnold M. Barban's profile

About Dean M. Krugman (Author) : Dean M. Krugman is a published author. A published credit of Dean M. Krugman is Advertising: Its Role in Modern Marketing.
View Dean M. Krugman's profile

About Leonard N. Reid (Author) : Leonard N. Reid is a published author. A published credit of Leonard N. Reid is Advertising: Its Role in Modern Marketing.
View Leonard N. Reid's profile

About S. Watson Dunn (Author) : S. Watson Dunn is a published author and an editor. Some of the published credits of S. Watson Dunn include Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing).
View S. Watson Dunn's profile
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