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Advertising: Its Role in Modern Marketing

Average rating
4 out of 5
Based on 2 Ratings and 1 Reviews

Book Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Book Information
PublisherDryden Press
BindingHardcover (14 editions)
Reading LevelUncategorized
# of Pages802
ISBN-100030016738
ISBN-13978-0030016738
Publication Date01/20/1986
The Creators
About S. Watson Dunn (Author) : S. Watson Dunn is a published author and an editor. Some of the published credits of S. Watson Dunn include Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing).
View S. Watson Dunn's profile
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