Advertising: Its Role in Modern Marketing
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Book Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Book Information
Publisher | Dryden Press |
Binding | Hardcover (14 editions) |
Reading Level | Uncategorized |
# of Pages | 802 |
ISBN-10 | 0030016738 |
ISBN-13 | 978-0030016738 |
Publication Date | 01/20/1986 |
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