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Advertising: Its Role in Modern Marketing


Book Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Book Information
PublisherHolt Rinehart & Winston
BindingHardcover (14 editions)
Reading LevelUncategorized
# of Pages741
ISBN-100030143411
ISBN-13978-0030143410
Publication Date06/1978
The Creators
About S. Watson Dunn (Author) : S. Watson Dunn is a published author and an editor. Some of the published credits of S. Watson Dunn include Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing).
View S. Watson Dunn's profile
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