Introduction to Marketing
Book Description
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - Britis... More
Book Information
Publisher | Collins Educational |
Binding | Paperback (3 editions) |
Reading Level | Uncategorized |
# of Pages | 226 |
ISBN-10 | 0004990196 |
ISBN-13 | 978-0004990194 |
Publication Date | 09/1995 |
The Creators
About Marjorie J. Cooper (Author) : Marjorie J. Cooper is a published author. Published credits of Marjorie J. Cooper include Introduction to Marketing (Test Yourself).
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About Eileen O'Brien (Editor) : Eileen O'Brien is a published author and an editor of children's books. Some of the published credits of Eileen O'Brien include The Usborne Story of Music, The Usborne Internet-linked Introduction to ... more
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