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Introduction to Marketing

Book Description
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - Britis... More
Book Information
PublisherCollins Educational
BindingPaperback (3 editions)
Reading LevelUncategorized
# of Pages226
Publication Date09/1995
The Creators
About Charles Madden (Author) : Charles Madden is a published author. Published credits of Charles Madden include Introduction to Marketing: O'Brien, Elaine;Cooper, Marjorie J.; Madden, Charles (HarperCollins Outline).
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About Marjorie J. Cooper (Author) : Marjorie J. Cooper is a published author. Published credits of Marjorie J. Cooper include Introduction to Marketing (Test Yourself).
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About Eileen O'Brien (Editor) : Eileen O'Brien is a published author and an editor of children's books. Some of the published credits of Eileen O'Brien include The Usborne Story of Music, The Usborne Internet-linked Introduction to ... more
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