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Introduction to Marketing


Book Description
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - Britis... More
Book Information
PublisherHarperCollins Publishers
BindingPaperback (3 editions)
Reading LevelUncategorized
# of Pages250
ISBN-100064671305
ISBN-13978-0064671309
Publication Date08/1993
The Creators
About Charles Madden (Author) : Charles Madden is a published author. Published credits of Charles Madden include Introduction to Marketing: O'Brien, Elaine;Cooper, Marjorie J.; Madden, Charles (HarperCollins Outline).
View Charles Madden's profile

About Marjorie J. Cooper (Author) : Marjorie J. Cooper is a published author. Published credits of Marjorie J. Cooper include Introduction to Marketing (Test Yourself).
View Marjorie J. Cooper's profile
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