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Introduction to Marketing


Book Description
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - Britis... More
Book Information
PublisherNTC Contemporary Publishing Company
BindingPaperback (3 editions)
Reading LevelUncategorized
# of Pages192
ISBN-100844223735
ISBN-13978-0844223735
Publication Date07/1996
The Creators
About Judy Siguaw (Author) : Judy Siguaw is a published author. A published credit of Judy Siguaw is Introduction to Marketing (Test Yourself).
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About Marjorie J. Cooper (Author) : Marjorie J. Cooper is a published author. Published credits of Marjorie J. Cooper include Introduction to Marketing (Test Yourself).
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About Michael D'Amico (Author) : Michael D'Amico is a published author. A published credit of Michael D'Amico is Introduction to Marketing (Test Yourself).
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About William F. Motz (Author) : William F. Motz is a published author. A published credit of William F. Motz is Introduction to Marketing (Test Yourself).
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