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Updates Made by Allison Ellis
Friday, October 28, 2011 5:57:24 PM
Allison Ellis wrote a blog post titled My kids are watching TV so I can write this blog post:
Allison said, "We must all be obsessed with children's media. Seriously. It feels like not a day goes by without a headline touting the ill-effects of kids' media use and screen time. And that's just for this week. More Kids Sleep With TV, Study Finds (Wall Street..." more
Wednesday, September 7, 2011 10:28:06 AM
Allison Ellis wrote a blog post titled Pop! Goes the Brilliant Marketing Strategy: Teen Vogue Gets it Right:
Allison said, "As any teen fashionista knows, shopping malls are SO yesterday. To get a head start on the hottest trends, fashion-savvy teens are browsing online boutiques, Googling their favorite designers and devouring images from the hippest fashion blogs. And..." more
Wednesday, August 3, 2011 9:47:40 PM
Allison Ellis wrote a blog post titled Scholastic Ceases In-School Corporate Propaganda Program:
Allison said, "Way to go Campaign for a Commercial-Free Childhood! After more than 55,000 people signed a petition through Change.org last May, Scholastic has just announced that it will limit its “InSchool Marketing” program so that school kids are less..." more
Thursday, July 14, 2011 8:18:40 PM
Allison Ellis wrote a blog post titled Rethinking kids, COPPA and online safety:
Allison said, "Do you let your kids use Facebook? MySpace? Club Penguin? Webkinz? How about Imbee, KidsWorld, Togetherville, Everloop or Yoursphere?Maybe you haven’t even heard of some of these sites. Which is too bad, since most are terrific and offer..." more
Friday, May 13, 2011 1:24:45 PM
Allison Ellis wrote a blog post titled Guilt-Free Kids TV:
Allison said, "Finally, a report on children's media that doesn’t make parents feel bad! Released this week in the UK as part of the Hello Campaign, an initiative focused on making communication a priority in homes and in schools, a quarter of parents who have..." more
Monday, March 28, 2011 10:13:34 PM
Allison Ellis wrote a blog post titled ‘Baiting outrage’ and other social media marketing tactics:
Allison said, "The way I see it, ABC News and the Today Show just ran a ten-minute infomercial for Abercrombie & Fitch. The lure? The “oversexualized” push up padded bikini on Abercrombie Kids. Mommy bloggers and social media parenting experts all took the..." more
Thursday, February 24, 2011 9:39:57 AM
Allison Ellis wrote a blog post titled Oh Baby! Here’s what a little Bieber can do for you.:
Allison said, "Justin Bieber is making headlines again with his recent haircut, a cute new ‘do that I happen to think says a lot about the crossroads Bieber is facing in his career – and the longevity of his brand.Depending on how you look at it (for all you..." more
Monday, January 31, 2011 6:44:01 PM
Allison Ellis wrote a blog post titled Move over, virtual worlds, it's all about "entertainment ecosystems":
Allison said, "I don't normally cover the video game industry but this weekend's New York Times article, Allowing Players to Assume The Ultimate Role: Game Creators by Seth Schiesel definitely caught my eye. And it wasn't just because of the cute bunny. One of..." more
Monday, January 24, 2011 12:49:22 PM
Allison Ellis wrote a blog post titled Ire of the Tiger:
Allison said, "I’m still not quite over it. Amy Chua, author of Battle Hymn of the Tiger Mother, a.k.a “Tiger Mom” and I shared a tense moment Friday night at her book reading at Seattle’s Elliot Bay Book Company. Given her continued media coverage,..." more
Thursday, January 13, 2011 1:40:59 PM
Allison Ellis wrote a blog post titled Chinese mothers, clash of the parenting styles (again!) and what this means for kids:
Allison said, "I finally figured it out! My mother is Chinese! Not literally (mom is blond and blue-eyed and likes to cast judgment by looking down at her children over her pointy, up-turned Caucasian nose) but, according to Amy Chua in her controversial WSJ..." more
Wednesday, January 5, 2011 12:26:12 PM
Allison Ellis wrote a blog post titled Lamest Year Yet for Kids Holiday Shopping:
Allison said, "Presents!! Who wants presents? Everyone, right? All year long, my kids beg for stuff they see on TV, whine while I whisk them past the toy aisle at Target and pour through catalogs, circling their coveted items with red crayon. My canned response..." more
Wednesday, November 24, 2010 5:44:25 PM
Allison Ellis wrote a blog post titled Social media full circle miracle:
Allison said, "Fifteen years ago, when my career was just getting off the ground (read: I had no idea what I was doing) I somehow landed a job at a sexy Internet start up, one of those destined-for-greatness, ultimately positioned to fail ventures buoyed by..." more
Monday, November 8, 2010 3:01:31 PM
Allison Ellis wrote a blog post titled Preschool TV execs battle it out as kids watch way, WAY too much TV:
Allison said, "According to Nielsen, the company that tracks television viewership, preschool children between the ages of 2 and 5 years old are watching an average of more than 32 hours of TV each week. This alone should cause a concern-- or at least a raised..." more
Thursday, August 26, 2010 7:17:22 PM
Allison Ellis wrote a blog post titled A lesson in educational children's content:
Allison said, "One of my favorite people in the whole world is David Kleeman, President of the American Center for Media and Children (hi, David!) With over 25 years in children's media, the man knows his stuff. His column in this week's Huffington Post is so..." more
Saturday, July 24, 2010 6:04:36 AM
Allison Ellis wrote a blog post titled Ready for Generation Z?:
Allison said, "Today’s MediaPost features a post in their Engage: Teens column that admittedly I found a little disturbing. Three Predictions about Generation Z purports that this up-and-coming group of teens are like a super-powered version of their Generation..." more
Tuesday, June 29, 2010 6:02:28 PM
Allison Ellis wrote a blog post titled The Key to Kids and Healthy Products? Collaborate with a Licensed Character:
Allison said, "Surely it will come as no surprise that a recent study found that children’s consumption goes hand in hand with effective merchandising, licensing and marketing (Yale University: Licensed Characters on Food Packaging Affect Kids’ Taste..." more
Tuesday, May 25, 2010 2:57:53 PM
Allison Ellis wrote a blog post titled TV and Todders: What’s the Real Scoop?:
Allison said, "We all know that the American Academy of Pediatrics recommends no more than two hours of “screen time,” (i.e. television, videos, DVDs, online games, handheld games, movies, virtual worlds…) for children, and no screen time for children ages 2..." more
Friday, April 2, 2010 6:10:50 PM
Allison Ellis wrote a blog post titled Marketing to girls: pink stinks. Really?:
Allison said, "“You need to buy me a new jacket.”“Why? It still fits you. There’s nothing wrong with it.”“It’s too girly.”Actual conversation between my daughter and me last week. She’s 7. And then there’s this Time magazine article Not So..." more
Thursday, March 18, 2010 2:09:40 PM
Allison Ellis wrote a blog post titled Tampon advertising that pokes fun at tampon advertising (pun intended):
Allison said, "I nearly laughed out loud when I saw this latest (brilliant) “Break the Cycle” campaign targeting women 14 to 21 from U by Kotex, courtesy of JWT in NYC.The ads poke fun at advertising, market research, out-of-date marketing concepts-- and..." more
Monday, March 15, 2010 7:36:50 PM
Allison Ellis wrote a blog post titled Gaga over product placement:
Allison said, "Here’s a modern day “telephone game”: See if you can count how many product placements in the ‘Telephone’ Lady Gaga video. Now, count the ones that are paid for. Pass it on. According to AdAge, "The most-talked about aspect of Lady Gaga's..." more
Friday, February 12, 2010 2:14:49 PM
Allison Ellis wrote a blog post titled For YA novelist, plagiarism is the new promotion:
Allison said, "Today’s New York Times article “Author, 17, Says It’s ‘Mixing,’ Not Plagiarism,” tells the perhaps not-so-surprising story of Helene Hegemann a 17 year-old German author who’s debut novel “Axolotl Roadkill,” shot to bestseller..." more
Tuesday, February 2, 2010 8:52:59 PM
Allison Ellis wrote a blog post titled … and this little cookie launched a major viral marketing campaign:
Allison said, "The Girl Scouts have grown up a lot since they launched their lackluster “Girl Scout Cookies Venture Into Cyberspace” PR campaign a mere three years ago. This year, the campaign is terrific. Why? Because it isn’t about the cookies. It’s..." more
Monday, January 25, 2010 3:35:55 PM
Allison Ellis wrote a blog post titled De-incentivizing socialization among children:
Allison said, ""One of the things I've seen over the last decade is that we've become so successful at creating incentives for online socialization that I think we have unintentionally de-incentivized face-to-face socialization for kids."Wow. Did he just say that?..." more
Tuesday, January 19, 2010 2:11:06 PM
Allison Ellis wrote a blog post titled Haiti donations pour in from Gen Y:
Allison said, "As of yesterday, $27 million has been donated to Haiti relief efforts via text donations. (CBS News). The Red Cross mobile campaign - texting the word "Haiti" to 90999 is simple and ingenious. According to Peter Dunn in a recent MediaPost article,..." more
Wednesday, February 29, 2012 1:25:51 PM
Allison Ellis wrote a blog post titled 5 Reasons Why Classic Toys Should Stay Classic:
Allison said, "I'm intrigued with this recent New York Times article: Go Directly, Digitally to Jail? Classic Toys Learn New Clicks. On one hand, it's another one of those 'yup, not surprised'-type articles, like the recent My iPad, My Babysitter study results..." more