The Weather Channel: The Improbable Rise of a Media Phenomenon
Book Description
In 1982, Frank Batten flipped a switch and began what he called "a weather forecast that will never end." There's probably no better emblem of niche media than the Weather Channel and its super-specialized field of interest. After 20 years of mapping high-pressure fronts and covering hurricanes, however, "We have built one of the strongest brands anywhere in the media business," writes Batten, for... More
Book Information
Publisher | Harvard Business School Press |
Binding | Hardcover (3 editions) |
Reading Level | Uncategorized |
# of Pages | 276 |
ISBN-10 | B004JU1T2U |
Publication Date | 07/01/2002 |
The Creators
About Jeffrey L. Cruikshank (Author) : Jeffrey L. Cruikshank is a published author. A published credit of Jeffrey L. Cruikshank is The Weather Channel.
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