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The Weather Channel

Average rating
3.3 out of 5
Based on 56 Ratings and 23 Reviews

Book Description
In 1982, Frank Batten flipped a switch and began what he called "a weather forecast that will never end." There's probably no better emblem of niche media than the Weather Channel and its super-specialized field of interest. After 20 years of mapping high-pressure fronts and covering hurricanes, however, "We have built one of the strongest brands anywhere in the media business," writes Batten, for... More
Book Information
PublisherHarvard Business School Press
BindingHardcover (3 editions)
Reading LevelUncategorized
# of Pages304
Publication Date05/02/2002
The Creators
About Frank Batten (Author) : Frank Batten is a published author. A published credit of Frank Batten is The Weather Channel.
View Frank Batten's profile

About Jeffrey L. Cruikshank (Author) : Jeffrey L. Cruikshank is a published author. A published credit of Jeffrey L. Cruikshank is The Weather Channel.
View Jeffrey L. Cruikshank's profile
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