From the Foreword by Dan Poynter If you publish your own book, you will make more money, get to press sooner, and keep control of your work. You have all the ingredients to be a successful author - publisher - this book will be your recipe. Plan your product. Find a need and fill it. Target... more

From the Foreword by Dan Poynter If you publish your own book, you will make more money, get to press sooner, and keep control of your work. You have all the ingredients to be a successful author - publisher - this book will be your recipe. Plan your product. Find a need and fill it. Target your audience before you can write your book. Who are your readers and what do they want? How can you help them by delivering the most value while taking the least amount of their time? You need something to lean on - this book will be your escort. Whether you self-publish or turn your manuscript over to a publisher, the author always has to do the book promotion. Most authors find out too late that publishers do not promote books. "If it is to be, it is up to me." You need guidance and encouragement - this book will be your coach. Plan your promotion before you write your book. Read this book and draft your marketing plan. You need a plan and this book will be your guide. Writing the book is the easy part