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Riding The Waves of Culture: Understanding Diversity in Global Business
Average rating
4 out of 5
Based on 21 Ratings and 21 Reviews

Book Description
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish a... More
Book Information
PublisherMcGraw Hill Companies
BindingDigital (8 editions)
Reading LevelUncategorized
# of Pages416
ISBN-10B000FOT49E
Publication Date12/01/1997
The Creators
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About Fons Trompenaars (Author) : Fons Trompenaars is a published author. Published credits of Fons Trompenaars include Riding The Waves of Culture: Understanding Diversity in Global Business.
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